Adam Sprague
Marketing you own.
St. Louis, Missouri, United States
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I run Hit My Algo, a marketing agency in Saint Louis.
We build client-owned marketing systems that report their own results.
Content, social and funnel run as one machine.
A plan first, then the build, then the client either takes it from there or we run it for them.
The domain, the data and the accounts stay theirs.
The piece I build myself is the measurement layer.
PostTrace tracks post to payment, joining social, GA4, scheduling and payments into one place the business owns.
It has an MCP connector so you can ask it questions in plain language instead of reading a dashboard.
Before this, nine years in content across roughly a dozen industries.
I ran socials for Forbes-listed AI and SaaS platforms at Series A and B, and grew the personal brands of leaders at tech companies valued up to ten figures.
Area of Expertise
Topics
Post to Payment: Connecting Marketing Data with MCP
Your social platforms report attention, your website analytics report visits, your calendar reports bookings, and your payment processor reports money. Understanding how those records connect takes work between the tools.
I built PostTrace to do that work. In this session, marketing operators and technical builders will examine how content pipeline records, social performance, website activity, bookings, and payments fit together. We will follow an illustrative journey from a tagged post to a booking, then examine what happens when the payment cannot be linked back to that journey. The example shows what the evidence supports and exactly where it runs out.
The session also covers making that information available inside Claude or ChatGPT through a Model Context Protocol (MCP) connector. We will examine safeguards for preserving metric definitions, exposing missing data, and refusing unsupported comparisons. A missing connection must remain visible rather than become a reported zero.
Attendees will leave with a method for mapping their own data flow, checking the identifiers required at each handoff, and deciding what an AI assistant can responsibly conclude from the available records.
After this session, attendees will be able to:
1. Sketch the path from a social post through website activity, a booking, and a payment, identifying the source of each record.
2. Identify the information each handoff needs and locate where a missing identifier breaks the attribution trail.
3. Define connector response rules that preserve metric meaning, distinguish missing data from zero, and flag unsupported conclusions.
Audience: Marketing operations teams, analytics practitioners, technical founders, and developers connecting business data to AI assistants.
Level: Intermediate. Familiarity with tagged links and basic analytics is helpful.
Preferred duration: 45-minute session. A 20-minute condensed version is available, focused on one journey and its failure points.
Marketing You Own: Change Agencies Without Starting Over
When an agency relationship ends or marketing moves in-house, the next person needs more than account access. They need the tracking setup, working files, documented process, and history that explain what has already been tried.
For small-business owners and marketing leaders, that handoff is a practical test of ownership. Can the next person use the assets? Can they understand the reporting? Can they continue the work without reconstructing the previous team's process?
This session explains how to prepare for that transition while the relationship is still working. We will examine account control, content files, tracking configurations, workflow documentation, and usable exports of historical results. Attendees will learn what to ask for at the beginning of an engagement, what to maintain during it, and what to verify before a handoff.
The goal is a marketing operation that can carry its learning forward. A new agency or in-house hire should be able to see what was tried, understand the results, and make the next decision with that history available.
After this session, attendees will be able to:
1. Audit who controls their marketing accounts, working files, tracking setup, documentation, and historical records.
2. Define the materials and access required at onboarding, during ongoing work, and at handoff.
3. Check whether a replacement team can use the transferred assets and continue the workflow.
Audience: Small-business owners, founders, marketing leaders, and agency operators responsible for client handoffs.
Level: Beginner. No technical background required.
Preferred duration: 45-minute session. A 20-minute condensed version is available, focused on the ownership audit and handoff checklist.
Reach Is Not Revenue: Which Marketing Numbers Change Your Next Move?
A post can succeed at reaching people and contribute little measurable traffic. Another can reach fewer people and lead to a qualified inquiry. Knowing what each result means helps a business decide what to repeat, investigate, or change.
This session helps small-business owners and marketers build a useful set of measures from the reports they already have. We will separate the questions answered by attention, website activity, bookings, and revenue, then connect each question to a business decision. Broad reach can be useful. Its value depends on the job the content was meant to do.
Through illustrative examples, attendees will examine the difference between a weak result and a gap in measurement, why figures from different tools may describe different things, and when more evidence is needed before changing direction.
The session closes with a practical way to record the decision alongside the numbers: what changed, why it changed, and what happened afterward. That history gives the next review something concrete to compare against.
After this session, attendees will be able to:
1. Choose a small set of measures tied to a specific business objective and explain what each measure does and does not count.
2. Distinguish a performance concern from missing or incompatible data before deciding what to change.
3. Record a marketing decision, its supporting evidence, and its follow-up result so future decisions can draw on that history.
Audience: Small-business owners, founders, content marketers, and marketing managers responsible for reporting and planning.
Level: Beginner. No analytics implementation experience required.
Preferred duration: 45-minute session. A 20-minute condensed version is available, focused on a metric-to-decision example.
Adam Sprague
Marketing you own.
St. Louis, Missouri, United States
Actions
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