Addie Rodman
Boyer, VP of Marketing
Windsor, Canada
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With ~15 years in the Microsoft partner ecosystem, Addie blends business strategy, human behavior, and AI innovation to help organizations put the tech-jargon in human-terms to unlock real productivity gains.
Area of Expertise
Topics
“Well, What Did Copilot Say When You Asked?” – Stop Asking Your Coworkers and Start Asking AI
AI isn’t replacing your team, it’s waiting to assist them. Yet most employees are still turning to their colleagues before ever consulting Copilot. This is because most employees still see Copilot as a novelty, an optional shortcut, or just another button on the task-bar. In this session, we'll share tips and tricks on how to help your organization flip that mindset. We’ll explore practical ways to make Microsoft Copilot and AI agents your team’s first stop for answers, ideas, and daily tasks.
Through real-world examples, attendees will see how small behavioral changes (like checking with Copilot before interrupting a teammate over Teams) can lead to major productivity gains.
This session is designed for end-users, team leads, and change champions who want to increase Copilot adoption without overwhelming their teams with tech-jargon or formal training programs.
What’s your sign? How copilot can help you based on personality type
What do Rhianna, Mr Rogers and Mary Poppins all have in common? They are all Pisces’, INFJs, with enneagram 2!
In this session we will share AI use-cases and Copilot prompts based on popular personality types e.g. Myers Briggs, Clifton Strengths, Enneagrams, Myers Briggs etc
GP to BC to AI to ROI : How to Unlock Customer One
Every partner wants to land their first Business Central AI agent project — but many aren’t sure where to start.
In this session, you’ll get a practical, repeatable playbook for landing Customer One by learning exactly how Boyer did it with ImageTrend (www.boyerassoc.com/resources/case-studies/imagetrend/), a Minnesota-based SaaS provider who specializes in emergency healthcare data intelligence and software solutions.
We’ll share how ImageTrend modernized its ERP through a GP to BC migration, but plan to really focus this session on how Boyer was able to help them expand with AI‑powered efficiencies by deploying our custom Copilot Agent (Boyer Central). Once the agent went live, it immediately allowed to them to unlock faster decision‑making and intuitive data access across the entire business.
We will share how we packaged this offer, positioned it's value, and built confidence with stakeholders — along with the sales assets, messaging, and demo patterns that actually convert.
If your team is eager to go from “we use AI internally” to “we have live customers using it,” you’ll walk away with a roadmap that removes uncertainty, accelerates your first win, and creates a referral‑ready success story of your own.
Attendees will leave with a practical framework they can apply to their own growth strategy, as well as a story to tell their own customers (or organizations) to move beyond “cloud migration” and into sustained business value using Business Central and AI.
Show Me the Money: Why (and How) Partners Should Maximize Microsoft Incentives
Microsoft incentives and partner programs are more powerful than ever, but that extra muscle doesn't mean anything if you're a partner who isn't quite sure how to navigate them.
With FY26 bringing refreshed MCI engagement structures, partners are still leaving money on the table simply because they don’t know where to look, what they qualify for, or how Partner Center works behind the scenes.
In this session, we break down how Boyer has prioritized making Microsoft incentives and programs a part of their GTM strategy. We'll explain why we do it, but more importantly, what it takes to do it successfully (spoiler: it isn't always easy).
We'll cover:
How to operationalize Partner Center more strategically to fuel pipeline and profitability.
What roles/teams within your organization we think are best suited to navigate the different workspaces (as well as what roles are NOT recommended)
How to find and understand relevant data & insights that get you funding you might not have even known existed
This session can either be the starting point for partners who are brand new to Microsoft programs and incentives; or for partners who are familiar with the programs but struggling to wade through the massive amount of information about them.
We will provide clear steps and practical tips that your alliance, sales, delivery, and operations teams can use immediately-- so that you can stop guessing and start earning!
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