Ashley Steiner
Microsoft MVP | Solution Architect
Dallas, Texas, United States
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Ashley began her career in Digital Marketing but found her true calling in the world of Dynamics when she started working with Dynamics CRM version 4.0. Since then, she has become a leading expert in transforming CRM experiences for sales teams, significantly improving sales productivity and organizational efficiency. In recognition of her exceptional contributions, she was awarded the prestigious Microsoft Business Applications MVP in March 2022.
Currently, Ashley is a Solution Architect with PS Hummingbird. With over a decade of experience, her expertise spans the Sales, Customer Service, Marketing & Project Operations modules, business analysis, configuration and automation, process integration, and tool selection and analysis. She mentors individuals and people new to the industry, continuing her commitment to supporting professional growth and development.
Ashley co-leads the DFW Dynamics 365 User Group Meetup, hosts the Awkward Silence podcast with Ed Gonzales, and speaks at Dynamics events worldwide. Her commitment to integrating business processes with technology ensures consistency and accountability, making her a valued business partner in the Dynamics community.
Outside of her professional life, Ashley enjoys spending time with her family, attending country music concerts, and following various sports teams. She is an avid reader and Netflix documentary enthusiast.
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The ABC's of CRM: Mastering Dynamics 365 CE
This session is designed to enhance your Dynamics 365 Customer Engagement skills. Learn essential features like sales automation, marketing operations, and customer service, with a focus on real-world applications. We'll cover how to configure and customize the platform, from UI tweaks to automated workflows and data management. Plus, discover practical tips to optimize daily use and integrate with other tools. Whether you're new or experienced, you'll leave with insights to drive greater CRM success in your organization.
Enhancing User Experience with Model-Driven Apps: Best Practices and Insights
In this session, we will explore the intricacies of user experience (UX) design within Model-Driven Apps. Attendees will gain valuable insights into creating intuitive and efficient interfaces that enhance user satisfaction and productivity. We will cover key principles of UX design, practical tips for optimizing app performance, and real-world examples of successful implementations. Whether you're a developer, designer, or business analyst, this session will equip you with the knowledge and tools to elevate your Model-Driven Apps to the next level. Join us to learn how to create seamless and engaging user experiences that drive business success.
Designing Smarter Power Apps Solutions
Discover how the new AI-powered tools in Power Apps—Plan Designer and Generative Pages—are transforming the way makers build business applications. This session introduces the Copilot-first experience that allows you to describe your business needs in natural language and watch as intelligent agents generate user stories, data models, process flows, and app recommendations in real time. We’ll explore how the Requirements, Process, Data, and Solutions agents work together to accelerate solution design and reduce complexity. Then, we’ll dive into Generative Pages, a new capability that uses AI to automatically create responsive, data-connected pages based on your app’s structure and user intent. The session will include a live demo showcasing how to go from idea to app in minutes using both Plan Designer and Generative Pages.
Choosing the Right Power App Type: Model-Driven vs. Canvas
Dive into the essential differences between model-driven apps and canvas apps in this focused session. We'll cover the key features and functionalities of each app type, emphasizing their suitability for varying business needs and user experiences.
Participants will be introduced to an assessment matrix, a valuable tool designed to streamline the decision-making process. This matrix compares factors such as app purpose, user roles, data complexity, and customization needs, guiding you to determine the best fit for your project objectives.
By the end of this session, you'll have a clear understanding of whether a model-driven or canvas app is more appropriate for your needs, enabling you to make informed decisions for your Power Platform projects. Join us to gain insights that will enhance your app development strategy.
The XrmToolBox: What every CRM Admin should know
Managing a CRM environment can be challenging, but with the right tools, it becomes a breeze. This session is dedicated to one such indispensable toolset - the XrmToolBox. Designed for CRM administrators, this session will guide you through the essentials of the XrmToolBox. You'll learn about the most useful tools and how to leverage them effectively to enhance your CRM administration skills. Our aim is not just to introduce these tools but to provide hands-on experience, ensuring you walk away with a comprehensive understanding of their functionality and application. By the end of this session, you'll be well-versed in the XrmToolBox, ready to implement and utilize these tools to optimize your Dynamics 365/CRM environment. Whether you're new to CRM administration or looking to refine your toolset, this session is a step towards mastering your CRM domain.
Get your salespeople to fall in love with CRM
Get your salespeople to fall in love with CRM promises to be a dynamic session designed to reshape the way sales teams perceive and utilize CRM systems. We will address the underlying reasons behind the common resistance to CRM among salespeople, exploring misconceptions and barriers. Together, we will identify strategies for preparing your organization for a successful CRM implementation, ensuring alignment with your company's culture and processes. The heart of this session focuses on the five key traits that define successful sales organizations, providing you with the insights to replicate this success to meet the unique needs of your sales team, enhancing their engagement and efficiency. This engaging session is an invaluable opportunity for sales professionals, leaders, and CRM administrators to gain a deeper understanding of CRM, learn how to adapt their organizations, and discover how to make CRM a tool that salespeople value and excel with.
Ashley Steiner
Microsoft MVP | Solution Architect
Dallas, Texas, United States
Actions
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