Eddy Gil
Director of Marketing at 2toLead
Montréal, Canada
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Eddy combines over ten years of marketing knowledge and experience with the power of Microsoft and Dynamics 365. Along with working with and for companies across many industries and sizes, Eddy has primarily spent the last five years working with Microsoft technology solution and consulting companies. These recent experiences have also led to a deep knowledge of Internal Communication and HR. No matter the company size, industry, or structure, he provides knowledge-backed experience that targets the issues and finds solutions.
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3 Customer Journeys Every Business Should Have
It can be challenging to grow your business when you need to run and operate it at the same time. However, the ability to automate your marketing and CX efforts can improve the capacity to reach your audience more effectively and increase business opportunity.
Hosting a great webinar, event, or publishing an informative resource to generate potential prospects or provide great customer experience is great but how are you driving attendance, creating trust, and facilitate connecting the dots between their needs and how you can help.
In this session, we’ll review and dissect the following Customer Journeys:
- Newsletter
- Lead & Customer Nurturing
- Event Promotion
Planning for Success: To Do VS Planner VS MS Lists
Fortunately, Microsoft has a lot of incredible applications to improve your digital workplace productivity. Unfortunately, sometimes they do too many things well.
So, while at face value, To Do, Planner, and Microsoft Lists are all created to help you stay organized and improve productivity, they are all ideal for certain situations.
This session aims to help you better understand the strengths and weaknesses of each solution as well as some ideal use cases for the various solution or combination of solutions.
In this session I will go over:
-What each platform does well
o To Do
o Planner
o Microsoft Lists
- VS
o To Do VS Planner
o To Do VS Microsoft Lists
o Planner VS Microsoft Lists
- 6 ideal use cases
o To Do
o Planner
o Planner + To Do
o Microsoft Lists
o Microsoft Lists + Planner
o Microsoft Lists + Planner + To Do
Maximize Results Through Marketing and Sales Efficiency with D365 Marketing
Small and Medium sized businesses can only do so much to drive business while managing and operating. Avoid the need to hire external resources, and instead, leverage Dynamics 365 Marketing to automate and improve lead conversion and customer excellence.
Hosting a great webinar, event, or publishing an informative resource to generate potential prospects or provide great customer experience is great but how are you driving attendance, creating trust, and facilitate connecting the dots between their needs and how you can help.
This session we will overview how to use and improve email marketing by leveraging:
- Improve Repeatability & Speed with Content Blocks/Templates
- Divide and Conquer with Segments/Marketing Lists
- Understand You Audience Better with a Scoring Model
- Create Incredible Emails
- Create personal and details funnels with Customer Journeys
3 Ways to Automate your Way to Prospects with D365 Marketing
It can be challenging to grow your business when you need to run and operate it at the same time. However, the ability to automate your marketing and lead generation methods can improve the capacity to reach your audience more effectively and increase business opportunity.
Hosting a great webinar, event, or publishing an informative resource to generate potential prospects or provide great customer experience is great but how are you driving attendance, creating trust, and facilitate connecting the dots between their needs and how you can help. Join to learn how you can combine to the power of technology with marketing knowhow to drive better business.
In this session, we’ll review:
- The Power of Emails and Customer Journeys in D365 Marketing
- Actionable examples to drive trust
- Drive more attendance
- Convert more MQLs to SQLs
Take Your Email Marketing the Next Level with D365 Marketing
While marketing has given birth to many forms of lead acquisition and nurturing over the years, few create a direct line to your audience the way emails can. It provides an approved line into your potential client or potential client’s inbox.
Luckily, the best part of Dynamics365 Marketing is its email and funnel capabilities. Create email funnels for every persona and scenario with ease by attending this session.
This session we will overview how to use and improve email marketing by leveraging:
- The Importance of Personas (Target Audience)
- Improve Repeatability & Speed with Content Blocks/Templates
- Divide and Conquer with Segments/Marketing Lists
- Understand You Audience Better with a Scoring Model
- Create Incredible Emails
- Create personal and details funnels with Customer Journeys
365 Power UP Saturday - Tampa Sessionize Event
M365/D365 Ottawa Event Sessionize Event
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