Elliott Mower
CEO, Current
New York City, New York, United States
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Elliott is the CEO of Current, a full-stack digital agency that builds, optimizes, and markets digital products in a continuous cycle — ensuring the work never stops performing after launch.
Since joining Mediacurrent in 2021, Elliott has moved quickly through the organization — from Creative Strategy Director to Head of Product to CEO — before building Current through the strategic combination of Mediacurrent and Rhythm. That journey reflects a through-line he's carried across his career: the belief that great digital products and smart marketing shouldn't live in separate worlds.
It's a conviction he's put into practice across education, financial services, and media and entertainment — and one he developed long before Current. At EY Design Studio and Doberman NY, Elliott's work ranged from reimagining the grocery store of the future for the world's largest retailer, to building an accessible technology ecosystem for a New York City arts institution, to crafting an award-winning digital platform for a national fast-casual brand. Different problems, same instinct: making complex systems feel invisible for the people who use them.
Area of Expertise
Topics
That's Not a Theme, It's a Template
The Experience Builder design system for Drupal CMS: one system, three site templates, and a streamlined path to low-code site creation—launching together to guide site builders, themers and designers.
Behind the Build: How We're Creating Drupal’s New Default Design System
Get a behind-the-scenes look into the creation of the new default design system for DrupalCMS.
This session will explore how the project is coming to life: from research and exploration to the development of a cohesive, accessible, and brand-agnostic system. We’ll dive into the collaborative process, key challenges, and the strategies we're using to balance flexibility, simplicity, and scalability for a diverse community of users.
Whether you're a developer, designer or strategist, this talk will provide valuable insights into the technical and creative decisions that are actively shaping Drupal’s next evolution. Learn what it takes to build a design system that not only empowers content creators but also sets a new standard for an ever-evolving web.
Death to Personas: A Mindset-Focused Approach to Designing Inclusive Web Experiences
User Personas have been a mainstay of UX design since practically the beginning of UX design. But they’re actually not great tools for designing and building inclusive digital experiences. This session will introduce the idea of “Audience Mindsets” as a replacement for traditional User Personas. We’ll take a little trip back into the history of user-centered design and design thinking to look at the origins of Personas and then look at how product design has evolved and where we are now. We’ll get deep into how to define Audience Mindsets and how to use them in Design and Development.
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