Geoff Ross
Power Platform Advocate | Championing Success through the Power Platform and Microsoft Communities
Southampton, United Kingdom
Actions
Geoff is a dedicated expert in Process Automation, Service Management, and Customer Success, with a strong passion for leveraging Microsoft technology to deliver real impact. With a deep understanding of how to optimize processes and drive outstanding results, Geoff has consistently demonstrated the ability to transform customer experiences and enhance organizational efficiency.
His journey with Power Automate and Power Apps began when he dove headfirst into a project supporting a non-profit in need and he’s been hooked ever since. Skills gained through relentless learning and experimentation have been put to work ever since, driving customer projects and equipping others through training.
As Director of Customer Success at Cireson, Geoff works with organisations all over the world in a range of business sectors providing solutions to all kinds of Service Management, Service Automation and Process Automation challenges using Microsoft Power Platform and Tikit.
Geoff is also a co-founder of Experts Live UK, a Microsoft technology community part of the wider Experts Live Global community, and a huge advocate for community events driving real human connections.
Badges
Topics
From New Hire to Day‑One Hero
Employee onboarding is one of the most critical and time‑consuming workflows in IT, and organizations often struggle with fragmented processes between HR, ITSM platforms, and identity systems. In this joint session, Geoff Ross and Nathan Hutchinson will showcase a complete end‑to‑end approach to automated employee account creation—starting from the HR or ITSM system and ending with fully provisioned user identities in Microsoft Entra ID.
Nathan will walk through everything required on the Entra side, including recommended directory configuration, role assignments, provisioning workflows, dynamic groups, and security considerations. He will demonstrate how to design Entra to receive new‑hire data in a consistent, automated, and auditable way.
Geoff will then show how to kick off the entire process using Power Automate. He’ll demonstrate how to capture employee data from an HR system or ITSM tool, transform and validate it, and then deliver it into Entra using secure APIs and automation best practices. This portion covers real‑world patterns for handling attributes such as department, job title, managers, licenses, group membership, and lifecycle triggers.
Attendees will walk away with a blueprint for a seamless, automated, and scalable onboarding system—one that reduces manual tasks, accelerates time‑to‑productivity, and ensures identities are created securely and consistently across the organization.
The Blueprint for Scalable Power Apps: Named Functions and Essential Design Patterns
Do you want to make apps that are easier to manage, faster to build, and consistent across your organisation? Join me to uncover the magic of using Named Functions for "functionality as code" and the five must-have functions that will change the way you build Power Apps forever.
Make Smarter, Not Harder: Reusable Logic in Power Automate
My secret to quickly building efficient and maintainable flows in Power Automate is to reuse logic. Why make something twice when you can just reuse it?
In this session, we’ll explore multiple methods for creating reusable logic in your flows, ranging from simple low-code techniques to advanced pro-code integrations. You’ll learn how to speedup your development and make it more reliable allowing you to deliver more and faster value to your customers or end users. Whether you’re a beginner or an experienced maker, this session will help you choose the right approach for your scenario.
We’ll cover:
Copy and paste for quick wins
Child flows for modular design
Dataverse functions (preview)
Custom connectors for flexibility
Azure Functions and Azure Automation for enterprise-grade solutions
Forms Meet Automation: Transforming Data into Action with Power Automate
Microsoft Form has been a key part of the M365 productivity suite for a long time. With the high level of functionality and customisation, they make for a very effective way to gather data from your business users. However, the native back end storage in Excel provides little ability to robustly store and process the data for anything more than simple feedback surveys.
Join me as we take a look at how Power Automate can take the data submitted by users through all kinds of forms, process it into usable data and store in Dataverse or SQL tables. From there we can create ITSM tickets, create Entra ID objects (after approvals of course) or execute a Copilot Agent.
Empower Change: How I Built a Case Management System for UK Prison Leavers with Power Platform
Unlock the transformative power of Microsoft's Power Platform in this inspiring session designed for IT professionals. I will share how I built a Case Management System tailored for UK prison leavers, assisting charities in their mission to provide seamless support and reintegration. My experience in creating this has shown me how anyone can leverage the Power Platform to quickly and efficiently solve any business problem.
The Future of Microsoft Communities: Staying Human in a Digital-First World
As technology evolves, so do the communities that power it. In an era of AI, automation, and hybrid work, how do we keep the human connection alive? This session explores the future of tech communities—what’s changing, what’s staying the same, and why human-centred design matters more than ever. We’ll dive into trends shaping community building, from global reach to inclusive engagement, and share practical strategies to create spaces where people feel seen, heard, and valued. Whether you’re a community leader, contributor, or just curious about what’s next, you’ll leave with actionable ideas to future-proof your community and keep it thriving in a digital-first world.
Intelligent IT Service Management with Service Manager and Azure Machine Learning
Join me as we check out how Azure machine learning can be used to enhance our IT Service Management Processes. We can access the mood of our user's comments and highlight tickets requiring a little love!
Service Please! Real time ticketing with Service Manager and Azure IOT Integration
Join me as we deep dive into how we can integrate Service Manager and Azure IOT Hub to enable real time call logging from any IOT device.
Experts Live Netherlands 2025 Sessionize Event
Experts Live Europe 2018 Sessionize Event
Please note that Sessionize is not responsible for the accuracy or validity of the data provided by speakers. If you suspect this profile to be fake or spam, please let us know.
Jump to top