Jonathon Colman

Jonathon Colman

Content design leader at HubSpot

Dublin, Ireland

Jonathon Colman leads the global content design discipline at HubSpot. He's a Webby Award-winning designer and keynote speaker who’s built and led design and content teams at Facebook, Intercom, IBM, REI, and The Nature Conservancy.

Area of Expertise

  • Information & Communications Technology
  • Media & Information


  • Design
  • Design Leadership
  • Product Design
  • Content design
  • UX Design
  • User Exerience
  • Information Architecture
  • Content Strategy

Transparent Recruiting

In the Great Resignation, everyone’s leaving their jobs at unprecedented rates. And the Remote Jobs Boom creates steep competition to hire them. But high-growth companies will need to hire more people and leaders in the next 2 years than they did in the past 10 — how will they hire them?

Transparent recruiting sets up your candidates for more success while removing barriers, reducing friction, scaling your reach, and building a strong employer brand. With a reusable strategy, framework, and global examples from companies big and small, you’ll see how we hired 16 designers in just 4 months and created hundreds of long-term relationships by focusing on a simple idea: people perform their best when they know what’s expected of them.

See a video of this talk, slides, and all related resources at https://transparentrecruiting.com/

~36 mins. Presented at HubSpot’s Epic Week, UX Australia—Design Leadership, Lead With Tempo, and other events.

Wicked Ambiguity and User Experience

*How do you solve the world’s hardest problems?* And how do you respond if they’re unsolvable? As user experience professionals, we’re focused on people who live and work in the here and now. We dive into research, define the problem, break down silos, and build value by focusing on intent.

But how does our UX work change when a project lasts not for one year, or even 10 years, but for 10,000 years or more? Enter the “Wicked Problem,” or situations with so much ambiguity, complexity, and interdependencies that—by definition—they can’t be solved.

Using real-world examples from NASA’s Voyager program, the Yucca Mountain Nuclear Waste Repository, and other long-term UX efforts, we’ll talk about the challenges of creating solutions for people whom we’ll never know in our lifetimes. The ways we grapple with ambiguity give us a new perspective on our work and on what it means to build experiences that last.

See a video of this talk, slides, and all related resources at https://noti.st/jcolman/spTVuQ/keynote-wicked-ambiguity-and-user-experience

~45 minutes. Presented at Webstock, UX London, Confab, Midwest UX, UX Cambridge, the Society for Technical Communication annual summit, and other events.

How to maximize the impact of content design

Most content design leaders stretch their teams to cover many products at once, or sometimes 5-10 or more. This unintentionally causes the team to constantly switch context, drive less product impact, lag in their career development, earn less pay, and ultimately burn out and leave, only to repeat the cycle elsewhere.

This as normal… but it shouldn’t be.

I’ll show you how we redesigned content design to increase people’s focus and depth of work, multiply their product and business impact, and even accelerate their growth and compensation—all by working on just one product at a time.

See a video of this talk, slides, and all related resources at https://noti.st/jcolman/jO6Ndh/plenary-session-how-to-maximize-the-impact-of-content-design

~36 mins. Presented at Microsoft Design Week, DesignOps Summit, Design & Content Conference, UX New Zealand, and the inaugural Button and SofaConf conferences, and other events.

What do we owe to each other?

Men tend to sit out conversations about gender equality and equity. They often consider it to be a “women’s issue” or are afraid of making a mistake and saying the wrong thing.

But men are also in the majority of leadership roles—and not just in the design industry. They have the most power to create change and create equity across all genders. So this isn’t a conversation they can sit out.

When it comes to gender equity, what should we expect of men in the design industry? And what do they expect of themselves?

To find out, we’ll take a time-bending journey from West Africa to Dublin, Ireland, to Silicon Valley and back again. We’ll look at survey data that cuts through the bullshit and crosses all levels of the design industry. And I’ll show you real-world examples of big and small actions that have actually created more gender equity in design. And we’ll see why progress is better than perfection.

See a video of this talk, slides, and all related resources at https://noti.st/jcolman/HeiPHZ/keynote-what-do-we-owe-to-each-other

~40 mins. Presented at WhyDesign 2020, Designing Women/UX Speakeasy (San Diego IxDA), and other events.

Jonathon Colman

Content design leader at HubSpot

Dublin, Ireland