Kim McMahon
Community building, breaking down barriers, uniting.
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Kim McMahon is well-known in the open source and cloud native ecosystem as a marketer of open source and growing healthy and productive communities. She led the marketing and community activities at several Linux Foundation projects including CNCF and RISC-V, building member participation and end-user ecosystems. She has also worked at organizations large and small such as Cisco and Nirmata leading marketing for open source projects, developer journeys, and community building. She specializes in taking the practitioner on a journey of awareness, project use, community participation, to product use - when they are ready! Community building, breaking down barriers, and uniting are Kim’s drivers.
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Open Source and Product-Led Growth Techniques for Growing Your Project and Your Business
Product-Led Growth (PLG) is and has been the rage for quite a while. Companies like Atlassian, Zoom, and Slack built their business on the PLG model and are cited as an example of PLG success.
But, is driving technology usage via an open source software model the actual origin of PLG? Answer: Yes!
Let's not pretend that driving open source product usage is not 'selling'. Instead, look at selling motions that make sense, such as product-led growth, and use the principles to bring users and contributors to your open source project.
In this talk, community leaders Amanda Katona and Kim McMahon will share case studies of successful open source / PLG companies or projects, how following good open source tenants will grow the usage of your open source project, what can go wrong (and things will go wrong!) and how to pivot, and make this easy!
Let's Talk Community - How to Grow, Nurture, Engage, & Measure
As a non-code contributor to open source and a community manager of practitioners (i.e. developers, operators, and security teams), I am obsessed with learning and finding the best ways to interact with the community. What I have found is there are many aspects to community management. Through trial and error, I have a set of my go-tos when I’m building a community that will focus on inclusivity, transparency, openness, collaboration, and participation.
For this talk, I will poll the audience on the topics they want to hear taken from the list of options below. I will then present on the top one, two, or three vote-receiving topics - depending on time constraints.
Metrics: How to report on community health and keep your leadership team informed and happy.
Why strategy and knowing your audience is important for success. Then, how to do it.
The must-haves for a healthy community - the things you just can’t not do.
Are you working in a project-to-product culture? You are not alone. Let's discuss how to do it and stay true to open source tenants.
Turning users into advocates - the why and how.
Is Open Source the Original Product-Led Growth???
Product-Led Growth (PLG) is and has been the rage for quite a while. Companies like Atlassian, Zoom, and Slack built their business on the PLG model and are cited as an example of PLG success.
But, is driving technology usage via an open source software model the actual origin of PLG? In this talk, Kim will share examples of PLG success, how open source is the original PLG, and how following good open source tenants will grow the usage of your open source project.
Is Open Source the Original Product-Led Growth Motion?
Product-Led Growth (PLG) is and has been the rage for quite a while. Companies like Atlassian, Zoom, and Slack built their business on the PLG model and are cited as an example of PLG success.
But, is driving technology usage via an open source software model the actual origin of PLG?
In this webinar, Kim will share examples of PLG success, how open source is the original PLG, and how following good open source tenants will grow the usage of your open source project.
Get ready for some hands-on Level 201 of community building
Your session hosts, and well-known cloud native community members Suzanne Ambiel and Kim McMahon, will go deep into community building topics. They will provide more than the theoretical but also the how, the potential pitfalls, and examples you can take back and use. The Topics:
Risk reduction and building community one user at a time. Why would a user choose your project over something else? Is your project controlled with little input from “outsiders”? Or is it truly independent with a few contributors?
How to position your community, the benefits, and the metrics for measurement They will provide suggestions on what you need to collect to measure the growth of your community, analyze and identify where to make changes, and reporting on community health and report to leadership so they know the success of your efforts.
Kim and Suzanne bring slightly different experiences and tools so you as an attendee will get diversity of thought and tools you can use in your community.
Kim McMahon
Community building, breaking down barriers, uniting.
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