Lori Sussle Bonanni
Communications Consultant, elssus, LLC
Rochester, New York, United States
Actions
Lori Sussle Bonanni founded elssus, a multi-disciplined communications consultancy, to help clients uncover unique stories that engage desired audiences and garner awareness, business results and credibility. Through storytelling, she turns powerful messages into compelling narratives that resonate with the intended audience.
Lori delivers thought-provoking talks and workshops combining authentic stories, compelling research and actionable takeaways. She speaks about effective and mindful communication, visibility and reputation management.
• Mindful Communication: Who are you unknowingly excluding?
• Crisis Mode: How to protect your brand’s reputation
• Cracking the PR Code: Unearthing a compelling hook
Lori's audiences span companies, associations and events including the Global Business Travel Association, Nasdaq Entrepreneurial Center and DisruptHR. Her writing and insights have been featured in Forbes, Nasdaq, Crunchbase and more.
Before founding elssus, Lori held marketing, communication and business development roles at Verizon, NBCUniversal, DDB and Ogilvy Health.
To learn more, visit elssus.com and follow Lori on LinkedIn.
Area of Expertise
Topics
Mindful Communication: Who are you unknowingly excluding?
We are constantly communicating. Are we reaching our intended audience?
Your audiences may include your team, coworkers, leadership, stakeholders and media along with existing and prospective clients, partners and vendors.
Ensure your communication reaches, and resonates with, your intended audience with the intended message.
In this session, attendees will learn:
• How to identify and acknowledge who one may be inadvertently excluding through communications (or lack of)
• How to think more broadly about how people consume your communication
• Ten mindful ways to communicate
This can be a 45-60 minute session with Q&A. It can also be a workshop with a minimum of 90 minutes and maximum of 2.5 hours.
Crisis Mode: How to protect your (and/or your brand’s) reputation
A crisis can threaten your brand’s reputation.
The situation can be fast-paced, high-stakes and emotionally charged. When it comes to a crisis response, you don’t want to be building the plane while you are flying it.
In this session, attendees will take away:
• Three immediate steps to implement to prepare for a crisis
• Best practices during a crisis
• How to determine if an apology is required
This can be a 30-60 minute session with Q&A.
Cracking the PR Code: Unearthing a compelling hook
The key to capturing an audience’s attention is in the art of crafting compelling story angles.
Angles, or hooks, serve as the cornerstone of effective storytelling. Through practical exercises and real-world examples, attendees gain hands-on experience crafting angles and unlocking the power of storytelling to elevate a brand’s visibility and impact.
In this session, attendees will begin to:
• Identify and develop captivating story angles that resonate
• Uncover hooks that establish thought leadership, credibility, trust and authority
• Determine if an angle is newsworthy and, if not, how you can still use it to your advantage
• Utilize an integrated communications approach to drive meaningful engagement
This can be a 45-60 minute session with Q&A. It can also be a workshop with a minimum of 90 minutes and maximum of 2.5 hours.
Please note that Sessionize is not responsible for the accuracy or validity of the data provided by speakers. If you suspect this profile to be fake or spam, please let us know.
Jump to top