Lori Sussle Bonanni
Ensuring your communication reaches, and resonates with, your intended audience.
Rochester, New York, United States
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Lori Sussle Bonanni founded elssus, a multi-disciplined communications consultancy, to help clients uncover unique stories that engage desired audiences and garner awareness, business results and credibility.
She believes communication is the perfect blend of creativity, innovation and strategy. Through storytelling, Lori turns powerful messages into compelling narratives that resonate with the intended audience.
Lori delivers thought-provoking talks and workshops combining authentic stories, compelling research and actionable takeaways. She speaks about effective and mindful communication, visibility and reputation management.
Her signature topics, tailored for the audience, include:
> Mindful Communication: Who are you unknowingly excluding?
> Cracking the Code: Unearthing a compelling hook
> Modern Leadership: How to lead in a multi-generational workforce
Lori leads talks and workshops for professionals at conferences, within associations, across startups and innovation communities and with corporate teams. Her writing and insights have been featured in Forbes, Nasdaq, Crunchbase and more.
Before founding elssus, Lori held marketing, communication and business development roles at Verizon, NBCUniversal, DDB and Ogilvy Health.
To learn more, visit elssus.com and follow Lori on LinkedIn.
Area of Expertise
Topics
Crisis Mode: How to protect your (and/or your brand’s) reputation
A crisis can threaten your brand’s reputation.
The situation can be fast-paced, high-stakes and emotionally charged. When it comes to a crisis response, you don’t want to be building the plane while you are flying it.
In this session, attendees will take away:
• Three immediate steps to implement to prepare for a crisis
• Best practices during a crisis
• How to determine if an apology is required
This can be a 30-60 minute session with Q&A.
Mindful Communication: Who are you unknowingly excluding?
We are constantly communicating. Are we reaching our intended audience?
Your audiences may include your team, coworkers, leadership, stakeholders and media along with existing and prospective clients, partners and vendors.
Ensure your communication reaches, and resonates with, your intended audience with the intended message.
In this session, attendees will learn:
• How to identify and acknowledge who one may be inadvertently excluding through communications (or lack of)
• How to think more broadly about how people consume your communication
• Ten mindful ways to communicate
This can be a 45-60 minute session with Q&A. It can also be a workshop with a minimum of 90 minutes and maximum of 2.5 hours.
Cracking the PR Code: Unearthing a compelling hook
The key to capturing an audience’s attention is in the art of crafting compelling story angles.
Angles, or hooks, serve as the cornerstone of effective storytelling. Through practical exercises and real-world examples, attendees gain hands-on experience crafting angles and unlocking the power of storytelling to elevate a brand’s visibility and impact.
In this session, attendees will begin to:
• Identify and develop captivating story angles that resonate
• Uncover hooks that establish thought leadership, credibility, trust and authority
• Determine if an angle is newsworthy and, if not, how you can still use it to your advantage
• Utilize an integrated communications approach to drive meaningful engagement
This can be a 45-60 minute session with Q&A. It can also be a workshop with a minimum of 90 minutes and maximum of 2.5 hours.
Trusted by these organizations
Conferences
Elevate Women’s Summit | ACES Conference | The Creator Bootcamp by HeySummit | DisruptHR | National PTA 125th Anniversary Convention | Freelance Business Week | ROC Tech Conference
Professional Associations
National Association of Personnel Services (NAPS) | Global Business Travel Association (GBTA) | Healthcare Businesswomen’s Association (HBA) | Association for Talent Development (ATD) | Public Relations Society of America (PRSA) | Washington State PTA | Rochester Women's Network | Association of National Advertisers Educational Foundation (AEF)
Startup and Innovation Communities
Nasdaq Entrepreneurial Center | Barclays Eagle Labs
Founder & Leadership Communities
Lead With Legacy | CHIEF | The Fashioneering Lab | The Fourth Floor | Thea by Thrive | GrowthClub | The Second Shift | Dreamers & Doers
Brand Collaborations
Love Beets
Higher Education
Nazareth University | Rochester Institute of Technology (RIT) | University of Tennessee | University of Rhode Island | Gwynedd Mercy University | Loyola Marymount University | The City University of New York (CUNY) | NYU School of Professional Studies
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