

Marcus Finley
Fin Digital: Chief AI Officer
Washington, District of Columbia, United States
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Marcus Finley is the founder & Chief AI Officer of FIN Digital, where he turns ambitious ideas into AI-powered products for small and midsize businesses. A mechanical-engineer-turned-product-strategist with an MPA from Florida State University, Marcus has led $10 million+ in technology initiatives—spanning autonomous agents, RAG knowledge bases, and data-driven UX.
As a board member of the DC AI Industry Council and a repeat speaker at Dreamforce, SXSW, and Apple’s Developer Conference, he translates cutting-edge tech into practical playbooks that unlock measurable growth. Nicknamed the “dream maker,” Marcus has helped partners secure millions in venture capital, achieve successful exits, and become category leaders by pairing lean experimentation with rigorous ROI discipline.
His philosophy: ditch the ego, learn fast, and iterate relentlessly—because the real competitive edge comes from turning everyday workflows into smart, self-optimizing systems.
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Area of Expertise
Topics
Voice- The Future of the Workplace
Voice implementation is beneficial and effective in the workplace. Voice tools that are usable in applications and websites seem necessary for smooth communication from home- which is especially important during COVID- 19. Marcus Finley is here to inform you on the best ways to implement it in the workplace. It is the future of technology, and it is being applied to websites and applications everyday. It is important to know how to implement voice features. There are many ways to botch implementation, and applying voice information poorly can result in less benefits and more technological problems in your app or website. Marcus Finley will guide you through the voice UX implementation process so that you can avoid the basic mistakes of voice applications and speech technology.
Marcus's presentation will teach people how to:
- Understand the need for voice technology in the workplace
- Understand how to implement voice technology
- Learn how to troubleshoot errors that may occur during implementation processes
Voice Strategy
What’s your Voice Strategy? Do’s and Don'ts for creating exceptional customer experiences using journey mapping. (Workshop Summary)
Voice integration is “now” for pioneering cross-channel customer experiences. It can be implemented in various ways from smart devices to interactive voice response (IVR), and we want to teach you how to create personalized brand strategies for your business based on our customer experience journey mapping. Companies must consider their customer platforms of choice (who are you targeting), levels of engagement, and critical success moments when creating a successful voice UX. Marcus Finley will show you what to avoid when applying a voice strategy that will win.
Voice Strategy
What’s your Voice Strategy? Do’s and Don'ts for creating exceptional customer experiences using journey mapping. (Workshop Summary)
Voice integration is “now” for pioneering cross-channel customer experiences. It can be implemented in various ways from smart devices to interactive voice response (IVR), and we want to teach you how to create personalized brand strategies for your business based on our customer experience journey mapping. Companies must consider their customer platforms of choice (who are you targeting), levels of engagement, and critical success moments when creating a successful voice UX. Marcus Finley will show you what to avoid when applying a voice strategy that will win.
Marcus Finley: UX Design Guidance+ Chatbots & Customer Experience
-The State of Bots
-How does this affect non-profits, NGOs and government?
-Case studies of chat and voice implementations
-How do chat experiences work?
-How do voices experiences work?
-Demos
Fin Digital has done a lot of work with chat bots and voice enabled bots - and Marcus is coming by to give us an overview of what's new and trends in this sector. All are welcome - whatever your job role.
More...
· Walk through the Voicify platform UI
· Log in to your Voicify sandbox account
· Set up a container app with a client or use case of your choice
· Connect your Amazon and Google developer accounts to Voicify
· Open discussion Q&A
AI for All: Empowering Underserved Communities through AI
In this session, we will talk about how to help people in low-income communities or places with less opportunities close the AI gap. As the AI revolution picks up speed, it is important to make sure that all people can take advantage of the opportunities and benefits it brings. This talk will look at new ways to promote diversity, equity, and inclusion in AI and LLMs by fostering partnerships, education, and practical applications that meet the specific needs of these communities.
Some of the main points that will be made in this presentation are:
- Identifying Opportunities
- Forging Partnerships
- Equitable Education
- Practical Use Cases
- Measuring Impact
Join us for this inspiring and thought-provoking talk as we work together to make the AI revolution a force for change in low-income communities and beyond that benefits everyone and gives them power.
AI for All: Empowering Underserved Communities through Inclusive Technology and Education
In this groundbreaking session, we will talk about how to help black and brown people in low-income communities as well as communities with few job opportunities to close the AI gap. As the AI revolution picks up speed, it is important to make sure that all people can take advantage of the opportunities and benefits it brings. This talk will look at new ways to promote diversity, equity, and inclusion in AI and LLMs by fostering partnerships, education, and practical applications that meet the specific needs of these communities.
Some of the main points that will be made in this presentation are:
Identifying Opportunities: A deep dive into the AI landscape that shows the best places for AI companies, community partners, and educational institutions to work together to bring AI solutions to underserved areas.
Forging Partnerships: A discussion of the best ways for AI companies to work with community groups, schools, and local governments to provide access to cutting-edge AI technology and resources in a way that is good for everyone.
Equitable Education: Looking into new ways to offer AI training programs that meet the different needs of learners and give people the skills they need to take part in the AI revolution, no matter where they come from or how much experience they have.
Practical Use Cases: Showing real-world examples of how AI is being used in black and brown communities to show how AI can change things in areas like healthcare, education, job creation, and community development.
Measuring Impact: Setting up a framework for figuring out how successful these AI projects are, with a focus on tracking key performance indicators related to diversity, equity, and inclusion in AI and LLMs.
Join us for this inspiring and thought-provoking talk as we work together to make the AI revolution a force for change in low-income communities and beyond that benefits everyone and gives them power.
Beyond Chatbots: A Practical Playbook for AI-Powered Growth
In today’s margin-tight marketplace, the winners aren’t the companies with the most data scientists—they’re the ones that turn everyday tasks into autonomous, revenue-driving workflows. This fast-paced, hands-on workshop shows leaders of small and midsize businesses how to go beyond chatbots and deploy personalized AI agents that slash busy work, delight customers, and unlock new growth channels.
We’ll demystify the tech (no PhD required) and walk through a proven four-step framework—Map, Measure, Prototype, Scale—that helps you pinpoint high-impact use cases, calculate ROI in plain dollars, and stand up a working pilot before you leave the room. Interactive breakouts, live demos, and SMB case studies ground every concept in the real world, so you go with:
- A simple scorecard to rank automation ideas by value vs. effort
- A blueprint for building your “master contextual database” and first AI agent
- Checklists of budget-friendly tools, frameworks, and guardrails for responsible deployment
Come ready to roll up your sleeves and walk out with an actionable roadmap for using AI to your unfair advantage.
Format & Duration
Preferred: 90-minute interactive workshop (60 min content + 30 min guided exercises). Can flex to a 45-minute keynote with downloadable work kit if the agenda is tight.
Technical Needs
• 1080p projector & HDMI (or USB-C) hookup
• Reliable ≥ 10 Mbps Wi-Fi for live AI demos
• House audio + handheld or lapel mic
• Whiteboard / flip-chart & markers
• Cabaret or classroom seating with power strips (participants will use laptops).
Attendee Prep
Bring a laptop with Chrome and basic business process data in mind (no coding skills required).
Ideal Audience Size
25–200. Groups > 100 receive an extra FIN Digital facilitator at no cost.
Target Roles
SMB owners & founders, operations/product leads, revenue leaders, and tech-curious professionals driving digital transformation.
First Public Delivery
This “Beyond Chatbots” playbook is debuting publicly at Web Con after six private pilot bootcamps with SMB clients (Q1-Q2 2025).
Prior Speaking Highlights
Dreamforce 2019 • Apple Developer Conference 2021 • SXSW 2022 • DC AI Industry Council Summit 2024.
Take-Home Materials
Digital workbook (ROI scorecard, prioritization matrix), no-code tool cheat-sheet, and 90-day rollout checklist supplied post-session.

Marcus Finley
Fin Digital: Chief AI Officer
Washington, District of Columbia, United States
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