Megan Killion
Chief Consultant @ MKC Agency - Over 550m in B2B tech revenue sourced
Orlando, Florida, United States
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Megan Killion: Scaling MSPs and Elevating Lives
Megan Killion, the Chief Consultant at MKC Agency, carries a mission transcending the typical marketing and sales boundaries. With a vibrant track record of generating over $500 million in B2B tech sales, Megan brings a wealth of experience and a profound commitment to ethical marketing practices in the MSP space. Her unique approach intertwines strategic revenue consulting with a deep-seated passion for social impact, aiming to scale 100 MSPs' revenue while simultaneously elevating 100 employees from poverty.
An adept strategist, Megan's expertise isn't just in driving revenue; it's about fostering sustainable growth through practices that honor both the client's needs and the broader societal context. Her personal journey, from overcoming adversity as a homeless single mother to becoming a thought leader in the MSP industry, imbues her work with authenticity and a drive for meaningful change.
Megan's approach is grounded in the belief that business growth and ethical practices are not mutually exclusive but are, in fact, synergistic. She advocates for marketing that speaks with transparency, connects genuinely with the audience, and delivers value that resonates on a human level. It's this philosophy that has not only led to her success but has also made her a beacon for those seeking to redefine the intersection of technology, business, and social good. "You don't have to lie to make the sale."
As a speaker, Megan captivates audiences with her dynamic presence, inspiring stories, and actionable insights. Her sessions are a blend of cutting-edge marketing tactics and heartening narratives of personal and professional triumph. Whether she's speaking to tech gurus or business novices, Megan's message is clear: success is possible for everyone, and business can be a powerful platform for positive transformation.
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High-Converting Websites: The Science of Turning Traffic Into Trust
Your website isn’t just a digital storefront; it’s a decision-making machine. But how do you turn passive visitors into active users or loyal clients? In this session, we’ll break down the art and science of building high-converting websites using proven UX principles and behavioral psychology. From designing with trust in mind to leveraging the psychology of conversion, you’ll learn how to create a seamless user journey that drives action.
We’ll cover the must-have elements of trust-building design, dive into psychological principles like Fitts’ Law and social proof, and explore how small UX tweaks can create massive gains in engagement and conversions. Whether you’re managing product pages, landing sites, or SaaS platforms, this session is packed with actionable insights you can implement immediately.
Ethical Marketing in Tech: Attracting Clients Without Selling Out
Marketing in the tech industry doesn’t have to feel like a compromise between integrity and growth. This session dives into the principles of ethical marketing, showing how tech companies can attract clients and build trust without resorting to manipulative tactics. Drawing from real-world examples and proven strategies, we’ll explore how transparency, authenticity, and inclusivity not only create more meaningful client relationships but also drive sustainable business growth.
Attendees will leave with actionable insights on crafting messaging that resonates, building ethical campaigns that align with company values, and establishing their brand as a trusted authority in the tech world.
The Phone’s Not Dead: Why Human Connection Still Wins in an Automated World
In an era dominated by AI, automation, and chatbots, the value of human interaction has never been greater. This session will explore how Managed Service Providers (MSPs) can leverage proactive communication—especially picking up the phone—to elevate client satisfaction, improve retention, and boost overall business success.
We'll dive into the statistics behind instant responses, ticket resolution times, and the tangible link between communication strategies and client satisfaction. We'll also discuss the role of AI and automation in modern businesses, highlighting how to strike the right balance between efficiency and the personal touch clients crave.
Key Topics Covered:
The business impact of immediate phone responses on sales, ticket resolution, and client satisfaction.
Real-world data on how client retention and reviews correlate with proactive communication.
Why customers still yearn for human interaction in a world of increasing automation.
Practical tips for integrating human connection into your workflows alongside automation tools.
The hidden benefits of fostering trust and loyalty through direct, personalized communication.
Intended Takeaways:
Attendees will leave with actionable insights on how proactive phone calls improve client satisfaction, speed up ticket resolution, and drive new business opportunities.
A clear understanding of when and how to use automation without losing the personal connection clients value.
Strategies for training teams to embrace human-first communication as a differentiator in the MSP space.
Inspiration to reimagine the client experience with a mix of human interaction and smart automation.
This session is designed for MSP owners and technicians who want to unlock the power of communication to set themselves apart and drive measurable growth. Let’s bring the human touch back to your business strategy!
One Team, Many Voices: How Diverse Perspectives Improve MSP Success
Diversity is more than a buzzword—it’s a business advantage. This session explores how fostering an inclusive team culture drives innovation, improves decision-making, and strengthens relationships in Managed Service Providers (MSPs). With real-world examples and actionable strategies, we’ll show how valuing diverse skill sets, experiences, and viewpoints can unlock better problem-solving, create a thriving team environment, and fuel business growth.
This session explores the power of diversity and inclusion in driving innovation, improving team dynamics, and fostering growth in Managed Service Providers (MSPs). By embracing diverse perspectives, MSPs can unlock better problem-solving capabilities, enhance creativity, and strengthen relationships with clients and team members alike.
Key Topics:
Why diversity matters: The data behind inclusion and business success.
How to build a team that values unique voices and skill sets.
Practical steps to create an inclusive culture that drives innovation and employee engagement.
Attendees will leave with actionable insights to foster diversity within their teams, improve decision-making, and gain a competitive edge in the evolving MSP landscape.
Tech Savvy to Sales Powerhouse: Transforming Technical Expertise into Sales Opportunities
This session delves into the often-overlooked potential of MSP technicians as key players in the sales process. As front-liners in the technical field, these professionals possess a unique vantage point to observe and understand client needs. We will explore how technicians can harness their in-depth technical knowledge to identify and generate valuable leads, thus contributing significantly to the sales pipeline. Key takeaways include:
Identifying Opportunities: Techniques for recognizing client needs and potential upgrades during routine service calls or support interactions.
Communication Mastery: Strategies for effective communication that bridge the gap between technical jargon and client understanding, highlighting the benefits of potential services or upgrades.
Natural Sales Conversations: Tips for transitioning from technical support to sales dialogue in a manner that feels natural and unforced, fostering trust and openness with clients.
Collaboration with Sales Teams: Best practices for partnering with sales colleagues to ensure a seamless handoff of leads and maximization of conversion opportunities.
This session promises to equip MSP technicians with the tools and confidence needed to become proactive contributors to sales growth, transforming their technical interactions into profitable business opportunities.
Geek Out Loud: LinkedIn Tips for Techs Who Want to Be Seen
LinkedIn isn’t just for salespeople and CEOs—it’s a powerful tool for techs to showcase their expertise, grow their professional presence, and build a personal brand that stands out. Whether you’re an introvert, extrovert, or somewhere in between, this session will give you practical tips to shine on LinkedIn without feeling salesy or out of your element.
We’ll cover how to craft a profile that reflects your skills and personality, share ideas for creating content that engages the right audience, and explore ways to connect authentically with peers, clients, and industry leaders. While building your personal brand benefits your career, we’ll also touch on how it can boost your MSP’s reputation as a trusted expert in the tech space.
What You’ll Learn:
How to design a LinkedIn profile that feels authentic and showcases your expertise.
Strategies for creating and sharing content that fits your personality, whether you love storytelling or prefer to let your work speak for itself.
Tips for introverts to navigate LinkedIn confidently and build connections without the pressure of constant interaction.
Why your personal brand matters and how it can positively impact your MSP.
This session is all about giving tech professionals the tools to geek out confidently and let their brilliance shine on LinkedIn. Whether you’re new to the platform or looking to step up your game, this is your chance to own your voice and amplify your impact!
Cybersecurity Threats as Revenue Multipliers: Harnessing Tech Expertise for Business Growth
For MSP technicians and professionals, understanding cybersecurity isn't just about safeguarding systems—it's also a significant business opportunity. This session will explore how to translate technical cybersecurity knowledge into compelling value propositions for non-technical decision-makers. Attendees will learn to communicate the importance of cybersecurity in terms business leaders care about: compliance, operational efficiency, and ultimately, the bottom line.
The content will be engineered to appeal to the technical audience's mindset, translating cybersecurity threats into direct business opportunities. Key takeaways will include:
Identifying Opportunities:
Recognizing common cybersecurity threats and translating them into business impacts.
Case studies on businesses that leveraged cybersecurity for growth.
Communication Strategies:
Crafting messages that resonate with non-technical stakeholders.
Techniques for presenting tech solutions as business enablers to executives and managers.
Risk and Reward:
Demonstrating how proactive cybersecurity measures can save costs and open new revenue channels.
Discussing the ROI of cybersecurity investments and how they contribute to overall business health.
Building Trust:
Using cybersecurity discussions to build trust with clients and prospects.
Positioning oneself as a partner in business protection and growth, not just IT support.
I will provide a print out of common ways cybersecurity issues can be translated into value drivers for a variety of industries
Megan Killion
Chief Consultant @ MKC Agency - Over 550m in B2B tech revenue sourced
Orlando, Florida, United States
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