Capture The Story: Planning For Photos That Actually Matter

“Show, don’t tell” – it’s the golden rule of storytelling – yet so many mission-driven brands, founders, entrepreneurs, and organizations spend their time telling, telling, telling.

Using visual imagery is the most impactful, and shareable, storytelling we can do. But fear of getting in front of the camera, a lack of planning, or constantly moving ‘photography’ down the list of priorities prevents us from telling stories in a way that would connect more powerfully and immediately than words.

When we can take the time to outline the visual stories critical to our missions, the positive outcomes are plentiful: we leave a neural imprint with our audience, our photoshoots yield stronger images, and we build a content library that’s press-worthy.

What attendees will walk away with:
– The visual categories that drive missions forward
– How to incorporate ‘bread crumbs’ into visual storytelling
– A workshopped plan for a visual story unique to their brand or organization

Eliminate Brand Friction. Unlock Real Influence: The Hidden Barriers Blocking Brand Momentum

You’ve got the ideas. The vision. The platform. Even the content.
But something still feels… off. Slower than it should. Like your audience isn’t getting it, or you.

That’s not a content problem. It’s a friction problem.

In this session, brand strategist Nikki James Zellner breaks down the hidden barriers that dilute your message, confuse your audience, and stall your influence. From misaligned visuals to inconsistent messaging, you’ll learn how to identify and eliminate the subtle brand breakdowns that keep you from building real traction and trust.

Whether you’re growing a personal brand, movement, or mission-driven business, this session will help you finally get out of your way.

Attendees Will Walk Away With:

• A clear understanding of what Brand Friction is — and how to spot it before your audience does

• The 4 most common places where friction shows up (and how to fix them fast)

• Tools to tighten trust across your brand touchpoints (online, on-air, and in-person)

• A re-energized POV on how influence is built through alignment, not just attention

Breakout session or workshop with slides, storytelling, light audience interaction, and a clear, repeatable framework; target audience: personal brands, founder brands, nonprofit brands, service-based brand owners, marketing managers