Nikki James Zellner
Content Strategist | 2x Founder | School Safety Activist
Huntsville, Alabama, United States
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Sought-after brand advisor, creative strategist, and social activist Nikki James Zellner works with service-based business owners, entrepreneurs, and mission-driven brands create aligned, intentional, and sustainable content. With over 25 years in media, marketing, and storytelling, she is well-known for helping humans and brands stay true to their evolving selves and their missions – all while growing reach, revenue, and referability. She was awarded the 2022 Trailblazer of the Year award in the National Veteran and Military Spouse Entrepreneur Awards, and has changed Virginia state law with her storytelling and activism.
Area of Expertise
Topics
Capture The Story: Planning For Photos That Actually Matter
“Show, don’t tell” – it’s the golden rule of storytelling – yet so many mission-driven brands, founders, entrepreneurs, and organizations spend their time telling, telling, telling.
Using visual imagery is the most impactful, and shareable, storytelling we can do. But fear of getting in front of the camera, a lack of planning, or constantly moving ‘photography’ down the list of priorities prevents us from telling stories in a way that would connect more powerfully and immediately than words.
When we can take the time to outline the visual stories critical to our missions, the positive outcomes are plentiful: we leave a neural imprint with our audience, our photoshoots yield stronger images, and we build a content library that’s press-worthy.
What attendees will walk away with:
– The visual categories that drive missions forward
– How to incorporate ‘bread crumbs’ into visual storytelling
– A workshopped plan for a visual story unique to their brand or organization
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