Peter Jakobsen

Peter Jakobsen

Architect, Microsoft Field and Partner Center of Excellence

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20+ years experience working with NAV and Business Central from the partner channel, Microsoft as well as with large customers. 10+ years with Microsoft working in different roles in the Nordics, WE and globally, all with Business Central as main focus area. Currently Partner Solution Architect with Microsoft Global Center of Excellence team covering BC.

Speed Up D365 Migration and Adoption by Raising Your Customer’s Process Maturity

Be inspired by a practical method for engaging a wide range of business stakeholders in documenting and ensuring true ownership of business processes before, during and after a Dynamics 365 (D365) implementation project.

Migrating customers to D365 and embracing Microsoft's "Success-by-Design" implementation model fundamentally challenges the traditional partner approach of selling projects and hours. While demand is high, migration project margins are under pressure and customization hours disappearing. Instead, D365 partners must pivot toward long-term value creation through ongoing service delivery.

In this session, you will be introduced to a practical approach that can transform your D365 implementation and service delivery approach by encouraging and enabling customers to increase their own process maturity and stakeholder engagement before, during and after the technical migration. Discover how to:

• Avoid misaligned expectations between business needs and system capabilities.
• Accelerate value creation by reusing your organization’s best practices.
• Build lasting customer relationships through subsequent service offerings.
• Minimize the dependency on hiring additional D365 specialists.

The session will provide inspiration, practical methods and success stories. You will also learn how to get a competitive edge and increase customer lifetime value with a more effective engagement method.

Reimagining ERP - How to Demo Business Central as an AI-First Solution

Are all of your customers asking about Copilot and Agents, but you're unsure how to deliver a compelling story and live demo?

We will show how you demonstrate Copilot in general, agents and Copilot in Business Central, including:

- Setting up your environment
- Preparing your pitch
- Master the story and slides you should use
- Followup material you can share

The presentation is based on experience from numerous customer presentations and feedback from customers and partners.

Opening Session

Welcome to Days of Knowledge UK 2026 !

Processes First: Get ready for BC or agent adoption

Business Central implementations — and the adoption of AI agents in general — succeed or fail on the same thing: the quality of the underlying business processes. If processes are unclear, inconsistent, or owned by “someone else”, you may end up automating error creation.

In this session, you’ll learn a practical, field-tested approach for engaging business users to take real ownership of their end-to-end processes before, during, and after a systems implementation (or migration). We’ll also connect the dots to AI agent adoption: agents need stable workflows, clear handoffs, and reliable data to deliver value.

Drawing on Microsoft’s implementation experience and best practices, we’ll show how a process-first approach reduces risk, speeds decisions, and improves adoption — while creating a stronger foundation for automation and AI.

You’ll walk away with:

➡️ Why BC implementation and AI agent adoption both demand process clarity and ownership.
➡️ A practical method to mobilize stakeholders and raise process maturity without slowing the project.
➡️ Five concrete ways process work can reduce rework, limit customization, and accelerate go-live.
➡️ A real customer example and actionable steps you can apply immediately.

Microsoft Western Europe team presents: FY26 Strategy, GTM & Best Practices

*Austria, Belgium, Denmark, Finland, Ireland, Italy, Norway, Portugal, Spain, Sweden

Join us to hear more about the core growth opportunity in Western Europe.

In this regional session, we focus on sharing the Microsoft view on business performance, growth opportunities and market insights. This session will also cover programs and help available that is applicable to the Western European market.

Join to meet the leaders from Microsoft and get ready for accelerated growth in FY26!

This session will be delivered in English language.

Microsoft presents: Reimagining ERP - How to Demo Business Central as an AI-First Solution

Are all of your customers asking about Copilot and Agents, but you're unsure how to deliver a compelling story and live demo?

We will show how you demonstrate Copilot in general, agents and Copilot in Business Central with 2026 release wave 1, including:

- Setting up your environment
- Preparing your pitch
- Master the story and slides you should use
- Followup material you can share

The presentation is based on experience from numerous customer presentations and feedback from customers and partners.

Microsoft presents: NEW 45 tips in 45 minutes

In this fast-paced session we'll dive into 45 settings that will greatly impact business productivity for your customers. Come and (re)discover powerful setup tweaks that empower your customers to achieve more. Learn about some setup basics and features that you may not know about, which will make you shine. This session is an updated version of previous 45 tips in 45 minutes.

Microsoft presents: Innovations from the Field - data lake, Dataverse and going offline

We will talk about the enhancements made to export data from Business Central to the data lake (bc2adls) as well as a new no-code way to link your custom table to the Microsoft Dataverse thus helping you build Power App integrations quicker. We shall also explore a way to bring offline capabilities to your Business Central on the cloud through this integration.

Microsoft presents: How to setup and demo the value of Copilot and agents in Business Central

In this session we will give updated advice on how to setup environments and demo the value of Copilot and agents in BC. The session is based on experience and feedback from presenting and demoing Copilot in Business Central at numerous customer events as well as going through the latest possibilities for setting up environments.

Microsoft presents: Competitive Discovery and Why We Win

Do you want the latest strategies and insights on how to compete strategically in competitive Dynamics 365 Business Central opportunities?
Join Microsoft in a deep, info-packed session that explores the details, tactics, and strategies needed to displace and engage in direct competition with Business Central opportunities. Join this session to review the state of the market, the major players and newcomers, and how to exercise Microsoft's right to win in every engagement.

Microsoft Presents: Becoming an AI-First Business Central Partner

Join us for a practical introduction to Microsoft's AI-First Transformation Partner (AITP) program and the seven dimensions driving partner success.

We will introduce a framework you can use to assess your readiness and identify the most important transformation priorities for the next 12-24 months.

Microsoft Denmark Team Presents: FY25 Strategy, GTM & Best Practices

Join the local Danish Business Applications team from Microsoft for this interactive session. Hosts Thomas Redder (Partner Solution Sales) and Peter Jakobsen (Partner Solution Architect) will share the latest area insights and priorities. This session will be delivered in Danish language.

Keynote

Join us for the Days of Knowledge Nordic 2026 opening keynote, where we'll explore the latest in Business Central product innovation

Business Central AI Agents in Action

See how Business Central’s Sales Order Agent and Payables Agent help streamline everyday processes. The Sales Order Agent can interpret customer emails, create or update quotes and orders, and generate tailored responses — reducing manual data entry and speeding up sales cycles. The Payables Agent automatically captures vendor invoices, helping classify invoice lines - cutting down processing time and minimizing errors. Join this session to explore how these AI agents simplify core business workflows and bring immediate productivity gains to your organization.

A tour of the AIM programs for SMB

We will take a tour around the AIM programs available for SMB. The AIM programs have evolved a lot since launch and we will cover new programs as well as changes to existing programs.
There will be time for questions and feedback from the audience.
This session will be relevant for sales and pre-sales resources.

46 Tips in 45 Minutes

Ready for some "aha!" moments? Want to be the praised hero by your customers and colleagues? In this fast-paced session we'll dive into 45 settings that will greatly impact business productivity for your customers. Come and (re)discover powerful setup tweaks that empower your customers to achieve more. Learn about some setup basics and features that you may not know about, which will make you shine.

45 Tips in 45 Minutes

Ready for some "aha!" moments? Want to be the praised hero by your customers and colleagues? In this fast-paced session we'll dive into 45 settings that will greatly impact business productivity for your customers. Come and (re)discover powerful setup tweaks that empower your customers to achieve more. Learn about some setup basics and features that you may not know about, which will make you shine.

45 Tips in 45 Minutes

Ready for some "aha!" moments? Want to be the praised hero by your customers and colleagues? In this fast-paced session we'll dive into 45 settings that will greatly impact business productivity for your customers. Come and (re)discover powerful setup tweaks that empower your customers to achieve more. Learn about some setup basics and features that you may not know about, which will make you shine.

Microsoft regional session: Denmark (incl. walkthrough of Danish Bookkeeping act)

Join local Microsoft representatives to hear more about the core growth opportunity in your local market, interact and hear from other partners on their successes and walk away with core objectives for FY24. We will also be talking about the Danish bookkeeping act.

Microsoft presents: Why migrate your NAV/ Business Central ERP to the cloud?

In this session we will present some of the migration talking points we have successfully used in conversations with larger customers. The talking points are not specifically focused on Business Central but are a discussion of the services and possibilities that comes with choosing Business Central online. The session is relevant for all sales presales professionals who regularly meets customers with large existing NAV solutions and/or internal NAV resources. The session will also be relevant for customers considering choosing Business Central online.

Microsoft regional session for partners in Denmark

Join the Microsoft team from Denmark as we share the highlights of Directions EMEA 2022 and why this is important for our Danish customers. We will also present the upcoming partner activities and events for Denmark and Iceland.

Microsoft presents: Tips and tricks on the new Microsoft SMB programs

Join this session to get tips and trick on how you as an SMB partner can benefit from the newly released SMB presales and cloud partner programs.

We will cover topics like what's new on the Microsoft Commerce Incentives (MCI) Platform, we will give you an update on MCPP and AIM, and we will share some tips and partner best practices on relevant activities you can drive to improve your bottom line and your customer satisfaction.

Come join our session at Directions 4 Partners, if you want to learn best practices from partners and how you utilize the programs within the following:

- Microsoft Commerce Incentives (MCI) Platform
- MAICPP – Microsoft Cloud Partner Program
- AIM – Accelerate, Innovate, Move – AIM for the future with Microsoft: Future-proof your business in the Cloud
- Microsoft supported Partner Activities – to enhance bottom line and customer satisfaction

We will leave time for Q&A at the end.

Microsoft presents: Convincing your customers to go cloud and shared experiences from the field

In this session, we will present some of the migration talking points we have successfully used in conversations with larger customers. The talking points are not specifically focused on Business Central but rather a discussion of the services and possibilities that comes with choosing Business Central online. This session is relevant for all sales presales professionals who regularly meets customers with large existing NAV solutions and/or internal NAV resources.

Microsoft expo

Ask questions around: Migration from onPrem, bc2adls, presales, Implementation, Training, and Functional Support.

Microsoft expo

Ask questions around: Onboarding, guided experiences, tours, app installation and setup, Web client, Office apps integration, Access Business Central with Microsoft 365 license, migration from on-prem and bc2adls.

Microsoft presents: Innovations from the field

Power Platform is increasingly becoming a choice of the customer to enhance business applications native to Business Central. We are going to cover two aspects to accelerate this journey to quicken adoption,
- A new way to use low- code techniques to integrate data from BC to Dataverse and back.
- An example of how to ensure business continuity at your customer by leveraging the offline capabilities of Power Apps.

Opening Session

Opening session with Directions4Partners, eOne Solutions and Microsoft

Convergence 2026: Microsoft's Premier Dynamics 365 Event Sessionize Event Upcoming

December 2026 Miami Beach, Florida, United States

Directions EMEA 2026 Sessionize Event Upcoming

October 2026 Paris, France

Days of Knowledge Central 2026 Sessionize Event

May 2026 Darmstadt, Germany

Directions North America 2026 Sessionize Event

April 2026 Orlando, Florida, United States

Days of Knowledge Nordic 2026 Sessionize Event

April 2026 Odense, Denmark

Days of Knowledge UK 2026 Sessionize Event

March 2026 Birmingham, United Kingdom

Directions EMEA 2025 Sessionize Event

November 2025 Poznań, Poland

Days of Knowledge Nordic 2025 Sessionize Event

May 2025 Odense, Denmark

Directions EMEA 2024 Sessionize Event

November 2024 Vienna, Austria

Days of Knowledge Nordic 2024 Sessionize Event

April 2024 Odense, Denmark

Directions EMEA 2023 Lyon Sessionize Event

October 2023 Lyon, France

Days Of Knowledge Nordic 2023 Sessionize Event

May 2023 Odense, Denmark

Directions EMEA 2022 Hamburg Sessionize Event

November 2022 Hamburg, Germany

Peter Jakobsen

Architect, Microsoft Field and Partner Center of Excellence

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