Session

The AI Hiding in your Data

The I in AI stands for intelligence, and intelligence starts with knowledge grounded in data. Your data is already there, waiting to shape the models that can change your business. Now imagine that data cleaned, enriched, and paired with the AI features already built into your database. Imagine exposing specialized models through MCP endpoints. That’s how you stop chasing the wave and start riding it, rewriting the future of your business as the world economy moves forward.

Jerry Nixon

Microsoft SQL Server, Product Manager

Denver, Colorado, United States

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