Have you ever used a website or software product and struggled to find something you knew had to be there? That moment of confusion is often the result of poor Information Architecture (IA).
Information Architecture is the backbone of a product’s content strategy—it’s how information is organized, structured, and labeled to support usability and findability. It covers everything from site maps and navigation to the terminology you use and how you group content.

In this hands-on workshop, you'll gain a practical understanding of IA and how to apply it to your projects. Whether you're a developer, designer, content strategist, or product owner, this session will help you build more intuitive and user-friendly experiences.

You'll learn:

- The core principles of Information Architecture, with real-world examples
- Common IA fallacies and traps—and how to avoid them
- How to perform a content inventory and audit for your product or organization
- How to run and interpret card sorting and tree testing—two essential IA research methods

This workshop blends structured learning with practical, hands-on exercises, giving you tools you can start using right away.