We’ve launched too soon, scaled too early, ignored warning signs, and trusted the wrong instincts. We’ve built products that flopped — and crashed more than one startup along the way.
But failure was our real product school.

In this talk, Rachel and Montaine — First PMs who turned CPO or Head of Product — share four product failures that shaped the way they work today. From building without a market to scaling before PMF, they reveal what these mistakes taught them about business reality, team alignment, and product strategy.
This is a talk about failure, yes — but more than that, it’s about clarity, growth, and learning what it really means to lead in product.

You’ll leave with new lenses to examine your own decisions, practical ways to avoid common traps, and maybe — just maybe — a little less shame around getting it wrong.