Ben Ferry
Senior Analytics Consultant at Solita Germany GmbH
Berlin, Germany
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Ben Ferry is a Senior Analytics Consultant at Solita Germany with over seven years of experience delivering Power BI solutions across a range of industries. His work spans end-to-end report development, enterprise rollouts, training programs, and the implementation of data governance frameworks.
Ben is particularly known for his expertise in Power BI’s semantic model, data visualization, DAX, and advanced custom visuals using Deneb and Vega-Lite. He regularly speaks at conferences and facilitates workshops, where he focuses on helping others build more transparent, effective, and user-friendly reporting solutions.
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Deneb, the star of data visualisation.
Deneb is a powerful custom visualisation in Power BI, which allows us to build precise bespoke visualisation without the limitations of standard Power BI visuals. However there is a learning curve to overcome.
This session helps break down that barrier and show the steps to being proficient in the required skills are not that steep.
We will look at the first steps into Vega-Lite, one of the languages used in Deneb, and break down the basic components needed to build your first visuals and beyond.
Your report looks boring and nobody cares
What people want from your Power BI report is the data. Readable, clear and insightful.
Spending time, clicks, and energy adding 'visually impressive' elements will do little to help the user acceptance of your new report.
Using only Power BI Core visuals, this talk will demonstrate how to avoid the tempting pitfalls of Power BI report development.
To ditch the unnecessary, and focus on what matters, declutter the visual to enable the analysis.
Goodbye visual shite, hello vega-lite
Break free from the restrictions of Power BI core visuals and enter a world where you have complete control of every element of your data visualisations.
With Vega-Lite and Deneb, you will enter a world of possibilities, walk down the path towards date visualisation awesomeness and discover a world free of the restrictions of clicky clicky draggy droppy datavis.
But be warned, to enter the world of Vega-Lite and Deneb is to learn the possibilities which cannot be unlearned, and will be your first steps to becoming a data visualisation pilkunnussija.
Dax. Deneb. Datavis Galactica.
Let’s face it, Deneb is powerful. It gives you near-total control over your visuals in Power BI through the Vega-Lite language. But with great power comes a lot of JSON.
If you’ve ever felt overwhelmed by the complexity of writing Vega-Lite specs from scratch, you’re not alone. That’s where DAX steps in, not just as a calculation engine but as your creative sidekick in visual storytelling.
In this session, we’ll explore how combining DAX with Deneb can streamline your workflow, cut down on repetitive code, and unlock new possibilities in your report design. You’ll learn how to shift logic out of Vega-Lite and into DAX, making your visual specs cleaner, smarter, and easier to maintain.
We’ll walk through real-world examples showing how DAX can:
Simplify your Vega-Lite specs
Solve common Deneb pain points
Empower non-coders to build custom visuals with confidence
Whether you're just dipping your toes into Deneb or already crafting complex visuals, this session will show you how DAX can be your best design partner.
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