Speaker

Stephen Parkins

Stephen Parkins

Innovation strategist & Founder @ Culturedge

Haarlem, The Netherlands

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If you're comfortable with the status quo, you won't enjoy listening to Stephen Parkins.

Stephen is a seasoned innovation strategist, executive coach and business leader with over two decades of experience turning uncertainty into opportunity.

With a career spanning roles as an energy trader, global head of innovation, and startup founder, Stephen has worked with companies of all sizes—from nimble one-person ventures, to European scale-ups, to multinational corporations with over 100,000 employees.

As the founder of Culturedge, Stephen advises medium to large enterprises on building the structures and strategies they need to embed innovation, take manageable risks and achieve exponential growth.

Known for pushing boundaries and telling executives what they need to hear, Stephen has helped redesign flagship products like ABN AMRO Bank's Tikkie and established global innovation frameworks at organisations like SGS.

A polyglot and global citizen, Stephen has lived in five countries and speaks five languages, bringing an international perspective to every new challenge.

Area of Expertise

  • Business & Management
  • Consumer Goods & Services
  • Energy & Basic Resources
  • Finance & Banking
  • Humanities & Social Sciences

Topics

  • Innovation
  • Innovation Strategy
  • Corporate Innovation
  • Business Model Innovation
  • Business & Innovation
  • Growth strategy
  • Growth
  • Governance
  • Business strategy
  • Strategy
  • Simulations
  • wargaming
  • Business & Management
  • Portfolio Management
  • Leadership
  • Lean Portfolio Management
  • Business Leadership
  • Agile Leadership
  • Inclusive Leadership
  • Leadership development
  • AI Agents
  • AI strategy
  • Marketing Strategy
  • brand strategy
  • product strategy
  • Digital Strategy
  • Content Strategy
  • Digital strategy and Transformation
  • Revenue Operations
  • Marketing

Keine Innovation ohne Mandat

Unternehmen erwarten heute viel von ihren Innovatoren.

Wir müssen eine ganze Reihe schwieriger Aufgaben bewältigen: KI im Unternehmen einführen, die Produkte der Zukunft entwickeln, das Geschäftsmodell des Unternehmens neu erfinden und gleichzeitig eine Innovationskultur fördern.

👩🏻‍💻 Innovationsexperten beklagen, dass das Budget nicht ausreicht, die Risikobereitschaft ihres Unternehmens zu gering ist oder die Führungskräfte nicht ausreichend zukunftsorientiert sind.

👨🏻‍💼 Gleichzeitig beklagen Unternehmensführungskräfte die mangelnde Transparenz ihrer Innovationseinheit. Sie befürchten, dass viele ihrer Innovationsprojekte von der Unternehmensstrategie abgekoppelt sind.

Und niemand führt gerne schwierige Gespräche über den ROI.

Wenn Sie Unklarheiten in Ihrer Innovations-Governance tolerieren, setzen Sie Ihr Unternehmen einer Reihe schwerwiegender Probleme aus:

👌 Keine Rechenschaftspflicht
🎭 Interessenkonflikte
🥚 Schlechtes Risikomanagement
🐌 Langsame Entscheidungsfindung
🤹‍♀️ Inkonsistente Projektabwicklung
😔 Eine stagnierende Innovationskultur

Aber die Implementierung eines Innovationsmandats kann eine nahezu sofortige Lösung bieten.

👉 Denn es hat eine zentrale Aufgabe: Es beseitigt interne Unklarheiten.

In dieser Session erfahren Sie mehr über:
– Wie die Innovationsbemühungen der meisten Unternehmen durch unklare Governance sabotiert werden
– Warum ein Innovationsmandat unverzichtbar ist – insbesondere im Zeitalter der KI
– Wie die Umsetzung eines solchen Mandats von Führungskräften einige schwierige, aber klare Entscheidungen verlangt.

Strategy Simulations: The AI Way to Build Leaders

AI is accelerating change. But real leadership still requires human judgment under pressure. That’s where business simulations come in.

This session introduces Strategy Quest, a high-intensity simulation designed to prepare leaders for the messy, political, uncertain reality of driving growth & innovation inside a company.

Participants face AI-powered stakeholders, shifting market dynamics, and conflicting internal priorities - all modelled on the real-world complexity of corporate strategy.

You’ll be amazed to discover:

- How simulations build strategic decision-making faster than traditional training

- The role of AI agents in simulating stakeholders, tension and ambiguity

- Why simulations are being used by companies to train leaders before they’re promoted

- How this approach builds the capability to lead growth and innovation (not just talk about it)

If your company is betting on AI, don’t just train people to use the tools.

Train them to lead with confidence, especially when the future is unclear.

Can't Innovate without a Mandate

Companies expect a lot from their corporate innovators today.

We're being asked to perform a whole shopping-list of difficult tasks: introduce AI to the business, create the products of the future, re-invent the company's business model, and –at the same time– please foster a "culture of innovation".

👩🏻‍💻 Innovation professionals complain there's not enough budget, or their company's risk appetite is too timid, or that senior leaders aren't sufficiently future-focused.

👨🏻‍💼 Meanwhile, corporate execs lament the lack of transparency of their innovation unit. They worry that so many of their innovation projects are disconnected from company strategy.

And nobody enjoys difficult conversations about ROI.

When you tolerate ambiguity in your innovation governance, you expose your organisation to a whole range of serious problems:

👌 Zero accountability
🎭 Conflicts of interest
🥚 Poor risk management
🐌 Snail-paced decision-making
🤹‍♀️ Inconsistent project execution
😔 A stagnant Innovation Culture

But – implementing an Innovation Mandate can offer an almost-immediate solution.

👉 Because it has one core job to do: It eliminates internal ambiguity.

In this session, you'll learn about:
- How most companies' innovation efforts are sabotaged by unclear governance
- Why a 'Mandate to Innovate' is indispensable – especially in the age of AI
- How implementing such a mandate demands that leaders make a few difficult, but clear choices

Lead Innovation Day 2025 Sessionize Event

May 2025 Paris, France

Les Rencontres du PMI 2025

[Real Options in Innovation] Je veux être une Rockstar : comment (s’)investir dans un objectif peu probable mais qui fait rêver (avec Claus Hirzmann)

April 2025 Antibes, France

Innov8rs Learning Lab

Can't Innovate Without a Mandate

February 2025 Amsterdam, The Netherlands

ABN AMRO Stage Summit

Can't Innovate Without a Mandate

December 2024 Amsterdam, The Netherlands

Innov8rs Learning Lab

Innovation Without Borders: Building a Culture of Trust and Creativity in Global Teams

April 2023

Trust Valley Day

Key success factors for startups facing challenging times

October 2022 Lausanne, Switzerland

Stephen Parkins

Innovation strategist & Founder @ Culturedge

Haarlem, The Netherlands

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