Varun Shringarpure
5X Sitecore Technology MVP, Senior Technology Lead at Horizontal Digital
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Varun Shringarpure, a developer by passion and profession, with over 14 years in Sitecore, and a Decade at Horizontal, he has grown from a Developer to a Senior Technology Lead today. He is a 5 time Sitecore Technology MVP. He is Certified in Sitecore from 6.2 through Sitecore 10, and in Sitecore Content Hub. He has worked on multiple industry domains, some of which include Auto Industry, Healthcare, Finance, Insurance and Consumer Products. During this tenure, he has been a part of a number of large scale Sitecore Implementations helping the clients achieve Connected Experiences for their businesses. He along with his team, partners with the customer team, and helps making strategic decisions to deliver their business goals. Staying updated with tools, technology and gadgets is his fashion. Apart from being a DIY Hobbyist making IOT devices and small electronic instruments, he is an Avid Gardener.
Constructing advanced reports for Sitecore CDP and Personalize using Sitecore Connect and Power BI.
The existing reports & dashboards in Sitecore CDP diligently analyze visitor data, customer behavior and event metrics which includes various categories like Customer Analytics & Exploration of Data of various events.
However, a significant challenge arises when the client looks for more detailed insights beyond the default reporting. There are times when clients are seeking comprehensive reports that delve into the performance of their implemented use cases in Sitecore CDP & Personalize. This problem leads us to think about how to explore the possibilities to provide reports that are not only more relevant and significant but also closely aligned with the specific business needs of the clients.
The objective of our session is to leverage the flexibility of Sitecore CDP to access raw data & create advanced reports tailored to our clients' unique use cases by using tools like Power BI.
We aim to extract, clean & organize data from Sitecore CDP through Audience Export & Batch Segments. Thereafter, leverage Sitecore Connect to feed it into Power Bi. This will enable us to develop those customized reports that clearly illustrate the performance metrics of executed use cases. Ultimately, it will empower our clients to navigate through their business landscape with greater clarity & precision.
By focusing on understanding our clients' use cases & utilizing Sitecore CDP's data lake capabilities, we aim to deliver actionable insights that drive informed decision-making. We will be showcasing these reports using various graph types like Bar Graph, Pie chart, Column & Line charts that can help identify trends & optimize the customer acquisition process.
Although this session sounds more technical in nature due to the various actions we are going to perform between the composable products, it will be very important from Marketing & Business standpoint, as it will help drive value of products, gain deeper insights & make well-informed, data-driven decisions to drive success.
Providing Connected Experiences using Sitecore XM Cloud, CDP & Personalize in a Headless Application
During our good old days, whenever we wanted to personalize experiences in MVC Websites that were based on Sitecore XP Scaled environments, we used to configure the personalization rules in the various components, create profiles and personas to filter out our customer base and play with Campaigns and the engagement value. Everything was already available out of the box and was a part of the same application.
Now, with the Composable DXP, each piece is like a separate building block of the whole Ecosystem, that our customer requires.
As a part of this presentation, we will be seeing a Demo consisting of various personalized experiences for an end user, wherein the Personalization rules inside Sitecore will be triggered based on the Conditions or Audience configured in the CDP.
We will also see how engagement value for a given end user can be collected in CDP, over the course of time, when the user is visiting the website multiple times with the help of extension properties of the user and creating the Personas with the help of Batch Segmentation. We will be using CDP Webhooks to update the Extension properties and Decision Models to show the Persona responses on the website.
We will see the use of Stream APIs and Engage Libraries to facilitate Server-side integration between Sitecore and CDP to fetch the experience results and display on the website.
We will see how we can utilize an End user profile data residing in the CDP, by Configuring Tokens in Sitecore and fetching their values using the Web Experience in the headless website. This will demonstrate integration of XM Content with CDP Data.
As a Bonus, we will see automated data ingestion in CDP using a Time triggered azure functions and the use of Azure Cognitive Services for AI Modeling with CDP to demonstrate the role of AI in Customer Data from a Marketing perspective.
SUGCON India 2024 Sessionize Event
SUGCON India 2023 Sessionize Event
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