Varun Shringarpure
6X Sitecore Technology MVP, Senior Technology Lead at Horizontal Digital
Vadodara, India
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Varun Shringarpure, a developer by passion and profession, with over 15 years in Sitecore, and more than a Decade at Horizontal, he has grown from a Developer to a Senior Technology Lead today. He is a 6 time Sitecore Technology MVP. He is Certified in Sitecore from 6.2 through Sitecore 10, and in Sitecore Content Hub. He has worked on multiple industry domains, some of which include Auto Industry, Healthcare, Finance, Insurance and Consumer Products. During this tenure, he has been a part of a number of large scale Sitecore Implementations helping the clients achieve Connected Experiences for their businesses. He has led a few Sitecore Composable Implementations in the past couple of years. He along with his team, partners with the customer team, and helps making strategic decisions to deliver their business goals. Apart from being a DIY Hobbyist making IOT devices and small electronic instruments, he is an Avid Gardener and loves spending time with his two daughters in the garden early in the mornings and over the weekends.
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Sitecore + Salesforce: Let's improve a user's journey
In this presentation, we are going to quickly go through the pre-requisites of Sitecore Connect for SalesForce CRM and Sitecore Connect for Marketing Cloud modules. Next, we are going to demo a Use Case as a journey, using Sitecore Forms. When a User Submits a Sitecore Form, the data will go to Salesforce Sales Cloud and the user will receive an email from the Marketing Cloud. We are going to show how we can use the same media library content of Sitecore in Marketing Cloud Emails.
Next, we will Synchronize contacts from Sitecore to SalesForce and Vice-versa – i.e. from Salesforce to Sitecore and show personalization for the user on the Sitecore website when the user visits the website.
Leveraging the Power of Sitecore CDP in Hybrid Apps
In this session, we will look at the basic terminologies of Sitecore CDP. It will includes specifically understanding Segments, Decision models, Conditions and other parts of Sitecore CDP. We will get introduced to the Sitecore CDP jargons like Stream APIs, Interactive APIs and Web Experiences, and how can they be combined to achieve personalization for our end users or customers.
We will see, how we can leverage Sitecore CDP in Mobile apps and have personalization enabled based on user actions. We will be using Stream APIs to send the behavioral data of users to Sitecore CDP and use interactive APIs to fetch the personalized experiences. We will be utilizing Connections to send data to the third party, with the help of Webhooks, in triggered experiences.
Based on this knowledge, we will move further and have a look at Exporting CDP Segments with the help of Audience Sync Webhooks. Last but not the least, we will have a quick glance at the Best Practices and ways of Troubleshooting of Sitecore CDP in real world.
Architecting Search Experiences: Unleashing the power of joint forces of Sitecore Search and Connect
"Sitecore Search" as one of the products of the Sitecore Composable world, is a headless content discovery platform that lets you create predictive and personalized search experiences across multiple content sources. Like any other SaaS product, this can be used in building a Search experience in any way we want. Generally, there is Good Architecture and a Not so Good Architecture, while building applications using products. And the key difference between the two is how much more extensible and maintainable a solution is in comparison to the other.
In this session, we will be leveraging the power of Sitecore Connect to retrieve data/documents from multiple sources such as One-Drive, Google-Drive, Dropbox, and Box. Thereafter, we will extract metadata from these documents and aim to clean, and model it. Data collected will be then pushed to Sitecore Search using Push API Source through Ingestion API’s.
As the data is now set in the sources of Sitecore Search, what is pending now is, utilizing it in a front facing website. On the website, there will be various faceting and filtering options available to foster relevant search results. The configuration of the search options will be managed through settings on XM-Cloud. And the results will be visible on the search results page sorted according to Textual Relevance.
Bonus: Thinking of a scenario, where a company already has an existing middleware for extracting data from these Drive sources. Our crucial value addition then would be as how the same middleware can be leveraged to push data to Sitecore Search through Push API, in parallel to the data coming from Sitecore Connect. In addition to this, we will be covering how to fetch personalized results and display on the website, with the help of Search and Recommendation API.
Constructing advanced reports for Sitecore CDP and Personalize using Sitecore Connect and Power BI.
The existing reports & dashboards in Sitecore CDP diligently analyze visitor data, customer behavior and event metrics which includes various categories like Customer Analytics & Exploration of Data of various events.
However, a significant challenge arises when the client looks for more detailed insights beyond the default reporting. There are times when clients are seeking comprehensive reports that delve into the performance of their implemented use cases in Sitecore CDP & Personalize. This problem leads us to think about how to explore the possibilities to provide reports that are not only more relevant and significant but also closely aligned with the specific business needs of the clients.
The objective of our session is to leverage the flexibility of Sitecore CDP to access raw data & create advanced reports tailored to our clients' unique use cases by using tools like Power BI.
We aim to extract, clean & organize data from Sitecore CDP through Audience Export & Batch Segments. Thereafter, leverage Sitecore Connect to feed it into Power Bi. This will enable us to develop those customized reports that clearly illustrate the performance metrics of executed use cases. Ultimately, it will empower our clients to navigate through their business landscape with greater clarity & precision.
By focusing on understanding our clients' use cases & utilizing Sitecore CDP's data lake capabilities, we aim to deliver actionable insights that drive informed decision-making. We will be showcasing these reports using various graph types like Bar Graph, Pie chart, Column & Line charts that can help identify trends & optimize the customer acquisition process.
Although this session sounds more technical in nature due to the various actions we are going to perform between the composable products, it will be very important from Marketing & Business standpoint, as it will help drive value of products, gain deeper insights & make well-informed, data-driven decisions to drive success.
Providing Connected Experiences using Sitecore XM Cloud, CDP & Personalize in a Headless Application
During our good old days, whenever we wanted to personalize experiences in MVC Websites that were based on Sitecore XP Scaled environments, we used to configure the personalization rules in the various components, create profiles and personas to filter out our customer base and play with Campaigns and the engagement value. Everything was already available out of the box and was a part of the same application.
Now, with the Composable DXP, each piece is like a separate building block of the whole Ecosystem, that our customer requires.
As a part of this presentation, we will be seeing a Demo consisting of various personalized experiences for an end user, wherein the Personalization rules inside Sitecore will be triggered based on the Conditions or Audience configured in the CDP.
We will also see how engagement value for a given end user can be collected in CDP, over the course of time, when the user is visiting the website multiple times with the help of extension properties of the user and creating the Personas with the help of Batch Segmentation. We will be using CDP Webhooks to update the Extension properties and Decision Models to show the Persona responses on the website.
We will see the use of Stream APIs and Engage Libraries to facilitate Server-side integration between Sitecore and CDP to fetch the experience results and display on the website.
We will see how we can utilize an End user profile data residing in the CDP, by Configuring Tokens in Sitecore and fetching their values using the Web Experience in the headless website. This will demonstrate integration of XM Content with CDP Data.
As a Bonus, we will see automated data ingestion in CDP using a Time triggered azure functions and the use of Azure Cognitive Services for AI Modeling with CDP to demonstrate the role of AI in Customer Data from a Marketing perspective.
SUGCON India 2024 Sessionize Event
SUGCON India 2023 Sessionize Event
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