Elena Levi
Director of Product at Voyantis
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Elena is a data-driven Director of Product at Voyantis, and over the past few years, she's been focused on machine learning products.
She began her career as a Product Manager in the Israeli Intelligence Corps, and continued as a data analyst in the private sector, which has since made her data-obsessed. She's gained extensive experience in managing BI teams, working in data engineering, and creating products for data driven people.
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Area of Expertise
Don't Panic! A Builder's Guide to the Product Galaxy
With vibe coding and the rise of side hustles, many of us have become accidental (or deliberate) product managers. You're creating, but are you creating with purpose? This session is your crash course in product thinking, designed for builders who are now making product decisions. I'll share my path – from the data side of the fence, observing countless product initiatives, to finally stepping into the PM world, a transition I know many of you are experiencing.
We'll cut through the fluff and focus on the core pitfalls to avoid. We're talking about the danger of thinking you know it all, rushing to solutions, not validating ideas with users, ignoring the business model and user journey, and treating marketing as an afterthought. We'll also explore the distinct ways you guide human developers compared to working with AI tools, all while keeping the speed of "vibe coding" in mind. Let's make your building efforts truly impactful.
Data-Driven Growth: A Framework for Objective Career Progression and alignment
Traditional performance reviews often fail to provide clear expectations, foster growth, and ensure objective career progression for data professionals. This talk introduces a novel data-driven framework developed and implemented at AppsFlyer to address these challenges.
In this talk, I will share the process I took with my employees to set expectations, align on their goals, and provide clear tracks to align them and me and to align to the organization's expectations and promotions.
I will share why I think this method works, where many others fail, explain the needed steps with examples, and hopefully encourage you to do the same thing, both with your employees and with your managers
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