

Andreas Giesa
Director of Digital Business Consulting @Xebia - Unlock digital potential with a passion-driven and people-first entrepreneurial mindset
Biberach an der Riß, Germany
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Andreas Giesa, Director of Digital Business Consulting at Xebia and former Head of eBusiness at Liebherr, is a visionary leader in the field of digitalization. With over 16 years of experience, he passionately drives digital business models, strategies, and innovative technologies such as AI and IoT. His focus is on customer-oriented solutions, digital excellence, and the development and empowerment of agile teams for digital transformation.
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Climbing the digital mountain - A journey report from a digital journey inside a traditional companyende
Embark on a fascinating journey through a decade of digital transformation within a traditional German mid-sized company. Dive into a world where agile culture challenges and revolutionizes traditional hierarchies. Explore effective strategies for customer-oriented innovation and discover the essential role of Minimal Viable Products (MVPs) as well as the importance of modern leadership understanding. Benefit from extensive experiences on mastering organizational change and establishing digital business models from scratch.
This session is crafted for C-level executives, leadership personnel, product owners, line managers, and anyone interested in fostering an agile culture within their organizations. Participants will gain invaluable insights into the necessity of shifting from a perfectionist mindset to embracing 'good enough' MVPs, iterative releases, fast failing, and the importance of modern leadership imbued with vision and purpose.
Stop Searching, Start Finding: Harness the Power of AI for Instant Information Accessende
Many organizations are burdened by time-consuming information searches and complex bureaucratic processes that drain valuable resources. This session takes you on a journey from those challenges to a cutting-edge AI-enabled solution. Focusing on a real-world case study from a wind and PV park developer, we'll explore how integrating Microsoft's Large Language Models (LLMs) and Retrieval Augmented Generation (RAG) architecture transformed their information retrieval process. By leveraging natural language search across project documents, the company dramatically improved efficiency and reduced bureaucratic overhead.
We'll showcase the existing data architecture, technical challenges encountered, and how these were solved with Microsoft's AI services. Attendees will see the solution in action, highlighting the architecture and how it can be adapted to other industries. Learn how to use AI to enhance internal processes and reduce operational inefficiencies, while unlocking the full potential of Microsoft's latest AI tools and services.
Driving Product Success: The Key Role of Data-Driven Decisionsende
Successful products don’t happen by chance - they’re built through a combination of deep customer understanding and the strategic use of data. This session delves into how real-world organizations have leveraged customer insights and key metrics to shape product roadmaps, enhance user satisfaction, and achieve measurable business success.
Through engaging examples and firsthand experiences, you’ll explore how to:
- Translate customer feedback into actionable product features and prioritize development efforts.
- Use behavioral data to uncover hidden trends and make informed decisions.
- Align product strategies with overarching business goals while navigating challenges like resource constraints, evolving priorities, and data privacy compliance.
Discover practical takeaways from projects that transformed initial ideas into thriving digital solutions. You’ll leave with a clear understanding of how to combine customer-centricity and data-driven methodologies to create impactful, scalable products that resonate with users and deliver results.
Target Audience: Product Managers, Product Owners, Digital Leaders, Developers, and Digital Business Leaders
Duration: 45–60 minutes
Lessons from the Field: One Year of Microsoft Fabric in Actionende
Transitioning from outdated, manual processes to a streamlined, AI-powered project management ecosystem has revolutionized operations in the renewable energy industry. In this session, learn how Microsoft Fabric and the Power Platform transformed a complex landscape of diverse data sources, disparate tools, and manual workflows into a unified, future-proof solution.
We’ll explore how this holistic analytics platform integrates seamlessly with tools like Power BI, Power Apps, and Dataverse to deliver real-time reporting, enhance data accuracy, and support strategic decision-making. Key use cases include early-stage project evaluations using financial models, automated risk assessments, and the use of generative AI for intelligent document management.
Discover the practical challenges, innovative solutions, and lessons learned from implementing Microsoft Fabric in a rapidly growing renewable energy organization. Gain insights into its unique advantages and potential pitfalls and learn how to harness its capabilities for your own business transformation.
BA & Beyond 25Sessionize Event
Technical Summit 2025Sessionize Event
AI Circle Hochschule Neu-Ulm
At the AI Innovation Circle (AIC) kickoff at HNU—bringing together 30+ companies to drive applied AI — I presented how a wind and PV developer used Microsoft’s LLMs and RAG to replace bureaucratic search processes with instant, AI-powered information access.
Software Allianz Chapter Meeting Stuttgart
Climbing up the digital Mountain - A journey report from a digital journey inside a traditional company
- From Product Ownership, Culture and Customer Centricity
- To reaching fast new heights, but also facing set backs
- From Strategie, Technology and the right mental mindset
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