Ghassan Benchiheb
Founder & Managing Director, Social Plus | Founder, Tahaqaq Morocco | AI Enthusiast | Digital Strategist | Former Advisor to Moroccan Government | IVLP Alumnus | Speaker & Trainer
Rabat, Morocco
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Ghassan Benchiheb is a digital strategist, AI enthusiast, and social entrepreneur with over a decade of experience at the intersection of technology, public policy, and social impact. He is the Founder and Managing Director of Social Plus, a digital consultancy that helps brands and organizations across Morocco and beyond harness the power of social media and AI to grow, engage, and drive real-world results.
Ghassan is also the founder of Tahaqaq, Morocco’s first fact-checking platform. His leadership in this space earned him national recognition and the Dominique Benbrahim Alumni Impact Award, presented by the U.S. Embassy and the Moroccan Web Awards.
In addition to his work in digital innovation, Ghassan has served in high-level public policy roles, including as Advisor to the Minister of Environment, Advisor to the Minister of Labor, and as part of the team of the former Head of Government in Morocco. These experiences deepened his understanding of how policy, technology, and communication can work together to shape better futures.
Ghassan is also the president of the DIAA Foundation, an initiative that empowers youth and communities through digital literacy, civic engagement, and sustainable development. As an alumnus of the U.S. Department of State's International Visitors Leadership Program (IVLP), he has exchanged insights with global tech leaders at Facebook, Twitter, Microsoft, and more.
Recognized as one of Morocco’s most influential digital voices, Ghassan speaks regularly about AI, digital communication/Marketing, Fact-Checking and the future of media in the Age of AI—bringing a unique perspective that blends strategy, storytelling, and civic responsibility.
Area of Expertise
Topics
Elevating Customer Experience: Boosting Retention Through Analytics & Data-Driven Campaigns
In today's competitive digital landscape, customer experience is the new battleground for growth. In this workshop, Ghassan Benchiheb will guide participants through actionable strategies to improve customer retention using data analytics, performance metrics, and optimized campaign management. Learn how to collect meaningful customer insights, analyze behavioral patterns, and translate data into campaigns that drive loyalty and sustainable growth. This session is designed for marketers, e-commerce managers, and digital leaders aiming to move from gut-feeling decisions to data-driven excellence.
First delivered at the International E-Commerce & Digital Summit, Istanbul (April 2024)
Ideal for digital marketers, e-commerce teams, and business owners
Workshop format: Interactive exercises & real case studies
Preferred duration: 90 minutes
No technical prerequisites — suitable for non-technical audience with marketing background
Navigating the Information Maze: Strategies for Effective Analysis
In a world overwhelmed with information, the ability to analyze, verify, and critically evaluate content has become a vital skill. This session provides participants with practical techniques to navigate the complexities of the digital information landscape. From mastering fact-checking fundamentals to recognizing ideological biases in media, this talk equips attendees with actionable strategies for becoming smarter, more informed consumers of information. The session also explores emerging trends and digital tools that help audiences stay ahead in an era of rapid content consumption.
First delivered at a seminar organized by Association Anoual & Dar America Morocco
Target Audience: Students, journalists, content creators, and digital consumers
Key Topics: Fact-checking, critical thinking, source evaluation, media literacy, digital tools
Preferred session duration: 60 minutes
Available in Arabic, French, or English upon request
AI & Brand Content: Transforming Marketing Strategies in the Digital Age
Artificial Intelligence is reshaping how brands create, distribute, and personalize content. In this session, I share insights on how businesses can leverage AI tools to enhance their content strategies, drive engagement, and build stronger connections with their audiences. We’ll explore practical applications of AI in content creation, automation, personalization, and discuss real-world examples of brands leading the way in AI-powered marketing.
Delivered at EMEC Expo 2023 — The Leading Digital & Technology Exhibition in Morocco
Target Audience: Marketing professionals, content creators, brand managers, and digital strategists
Preferred session duration: 45-60 minutes
Presentation available in Arabic, French, or English
No technical background required
Building and Implementing a Successful Communication Strategy for Local Organizations
Effective communication is not just a tool — it's a catalyst for growth, visibility, and impact within local communities. This workshop is designed to equip civil society organizations and local partners with the essential frameworks and practical tools to build and implement a results-driven communication strategy. Through interactive exercises and real-life case studies, participants will learn how to craft clear messages, select the right communication channels, and engage their target audiences for greater influence and empowerment.
Delivered during the Local Partners Capacity Building Activity as part of the Citizen Lab Project
Organized by Association Jeunesse Tamdoult pour la Culture et le Développement & USAID Morocco
Target Audience: Local NGOs, civil society organizations, community leaders
Preferred session duration: 90 minutes (interactive workshop format)
Focus Areas: Communication strategy design, audience engagement, digital tools, storytelling for impact
Fighting Fake News in the Age of Information Overload
Misinformation and fake news have become some of the biggest challenges facing media, science communication, and public trust today. In this panel, we discuss the growing impact of fake news across the Arab region, the mechanisms behind its spread, and practical strategies to combat misinformation. The session explores the role of media literacy, fact-checking initiatives, and the responsibility of content creators and science communicators in shaping an informed society.
Delivered at the Arab Forum for Science Media and Communication 2022
Target Audience: Journalists, content creators, science communicators, students, and researchers
Panel discussion format with Q&A
Key Topics: Fake news, misinformation, fact-checking, media literacy, digital responsibility
Language: Arabic
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