Iryna Yurchenko
Co-founder at DestiLabs & Voxletic | Clutch Top 100 AI Agent Development Companies | Keynote speaker, traveler and coffee lover
Lisbon, Portugal
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Iryna Yurchenko is co-founder of DestiLabs, an AI agency building custom agents for healthcare, real estate, manufacturing and e-commerce, and of Voxletic, one AI layer for clinic booking, reminders and recalls. Ex-partnerships lead at Hostinger. She speaks about measuring AI results, where AI isn't needed, and how to ship it without raising a round to cover your token bill.
Outside work she runs, never from production bugs, travels, and drinks more coffee than is defensible :)
Area of Expertise
Topics
Personalization at Scale: How Small E-commerce Brands Can Market Like Big Ones With AI
Big retailers have spent years personalizing every email, product page and ad. Until recently, that level of marketing was out of reach for smaller brands. AI has changed that, and small teams can now create, test and personalize at a pace that used to require a full department.
This session covers how growing e-commerce brands can use AI across their marketing without losing their voice. We'll look at product content, email and retention flows, ad creative testing, and customer segmentation. We'll also cover the traps: generic AI content that sounds like everyone else, and automation that annoys customers instead of serving them.
Attendees will leave with a practical playbook for bringing AI into their marketing and growth.
AI at the Front Desk: What Clinics Can Safely Automate Today
Clinics lose patients long before anyone sees a doctor. Calls get missed, replies are slow, patients don't show up, and follow-ups never happen. AI voice and messaging agents can now handle much of this. But healthcare isn't e-commerce, and getting it wrong costs trust.
This session takes a clear-eyed look at the patient-communication layer of healthcare. It covers which tasks AI handles well today, such as after-hours calls, booking, reminders, rescheduling and FAQs. It also covers which tasks should stay with humans, and how to design handoffs so patients never feel stuck talking to a bot. We'll also go through the questions clinic leaders should ask any AI vendor about privacy, data handling and escalation.
Attendees will leave with a checklist on how to handle the patient journey before and after the visit with help of AI.
Your Next Customer Is an AI Agent: Marketing and Selling in the Age of Agentic Commerce
AI agents are starting to research, compare and buy on people's behalf. When the "shopper" is software, much of what marketers rely on stops working the way it used to: brand visuals, persuasive copy, clever funnels. New things start to matter instead. These include structured product data, clear pricing, machine-readable trust signals, and being the answer an agent can verify.
This session explains what agentic commerce is, without the hype. It shows how the buying journey changes when an agent sits between you and the customer, and what B2B and B2C companies can do now to stay visible and get chosen. We'll cover practical steps across product information, website and content, reviews and reputation, and checkout.
Attendees will leave with an agent-readiness checklist they can apply to their own business.
How Aesthetic Clinics Can Scale the Patient Journey Before and After the Visit with AI
Patients of aesthetic clinics now expect the responsiveness they get everywhere else: instant answers, easy booking, and attention that doesn't end when they leave the treatment room. Most practices are still catching up, reacting to these expectations instead of shaping them. The clinics that set the standard in the coming years will be the ones that design the whole patient journey, not just the time in the chair.
This session walks through that journey in two halves. Before the visit, it covers answering questions at any hour, booking and reminders, and preparing patients so they arrive informed and at ease. After the visit, it covers aftercare guidance, check-ins, making sure any unexpected reaction reaches a qualified professional quickly, and inviting patients back at the right time for their next session or maintenance. For each step, we'll look at what AI can handle, what must stay human, and how to keep the experience personal as the practice grows.
Participants will leave with a map of their own patient journey, the points where AI makes the biggest difference, and a plan for where to start
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