James is a big data and data warehousing solution architect at Microsoft where he has been for most of the last eight years. He is a thought leader in data architectures, big data, and advanced analytics. Prior to that he was an independent consultant working as a Data Warehouse/Business Intelligence architect and developer. He is a prior Microsoft SQL Server MVP with over 35 years of IT experience. He has a popular blog at JamesSerra.com and presents at many major data platform events including SQLBits, PASS Summit, PASS Business Analytics conference and the Enterprise Data World conference. He is the author of the book “Reporting with Microsoft SQL Server 2012”.