Mahfuz Chowdhury
National Award-Winning Brand Storyteller
Toronto, Canada
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Mahfuz Chowdhury is a National Award-Winning Brand Manager of one of the fastest-growing companies in the country (ranked on Growth 500 for three years in a row).
Over the last 13 years, he has been heavily involved with speaking at conferences and events to help business leaders, brands, and changemakers empower their teams and inspire action through the art and science of creative storytelling.
Mahfuz has spoken to audiences from many notable organizations, including Microsoft, IBM, KPMG, PwC, and EY. In 2021, he was awarded as a Guinness World Record participant for delivering a keynote talk at the world’s largest podcast conference, hosted by Podfest Multimedia Expo.
Each talk is customized to provide the audience members with the right combination of energy and actionable takeaways that helps all attendees amplify their brand voice and build long-lasting relationships with their customers, one story at a time.
Past conference attendees tend to return for multiple talks because they learn something valuable every single time (their words, not ours)!
Mahfuz continued to demonstrate his storytelling capabilities by publishing his first book, called “Project Reinvention: The Social Timeline of a Millennial”, which shares his personal story of resilience and reinvention, from a coffee server to an award-winning Senior Brand Manager. Last year, he released his newest publication, called “Journey To My Best Self”, to help busy professionals with improving their levels of productivity.
These personal stories and takeaways have also been shared through the 140+ episodes on Mahfuz’s podcast show, called “Ride With Me”. This is a unique podcast show where you can eavesdrop on Mahfuz’s thoughts, stories, and ramblings in between his long drives (don’t worry, the mic is safely attached)! Each week, Mahfuz uses this platform to actively share insights around personal branding, self-development, and the day-to-day thoughts of a motivated individual.
Area of Expertise
Topics
LEADING WITH STORYTELLING: INCREASE TEAM PERFORMANCE
“In this digital age, the ability to share attention-grabbing stories is no longer just a luxury; it is an absolute necessity.”
Mahfuz will demonstrate how organizations can embed their purpose in all aspects of business, from innovation to operations. These tactics will produce purpose-driven team members that are committed to the organization’s brand values and growth.
After this session: business leaders and changemakers will be able to inspire their teams and increase performance using strategic storytelling.
Learning objectives:
- Learn the art and science of “impact stories” and how they can be used to empower action in your organization
- Develop a culture and community where changemaking and disruption is encouraged within your organization
- Harness an agile workforce and take ownership of the growth agenda
- Create a shared sense of purpose (align partnerships with your brand’s own values to evolve whilst remaining authentic)
- Adapt to the rapid-changing digital environment through practical growth strategies
WE THE BRAND: NURTURE COMPANY CULTURE AND GROWTH
“Think of yourself as a change agent, not just a brand builder.”
“We The Brand” plays off the Raptors’ popular “We The North” slogan to demonstrate how the individuals behind the logo create the brand.
Mahfuz will share how organizations can celebrate their brand history and champion their identity whilst stretching into the future. These tactics will allow business executives, brand managers, and human resources to foster an agile culture to adapt and grow alongside their customers.
After this session: business leaders and team members will be able to break down silos and focus on a holistic approach to growing the organization.
Learning Objectives:
- Breathe your brand identity into all strategic decisions your company makes
- Influence the direction of your organization by creating the right internal connectivity
- Harness cultural moments to unify your brand with your mission and vision
- Understand how telling your brand story can generate long-term revenue
- Create a brand statement (that can be shared with all members of your team) with a proven step-by-step exercise
MARRYING DATA AND STORYTELLING: EVOLVE YOUR BRAND
“Transform a compelling narrative into decisive action.”
Mahfuz will share how the left brain and right brain can collaborate to achieve organizational objectives. These tactics will allow organizations to communicate insights effectively to drive positive improvements throughout their business.
After this session: branding leaders and marketers will be able to combine data with human insights to maximize profitability.
Learning Objectives:
- Transform measurable ideas into actionable strategies (through captivating storytelling)
- Articulate key insights found behind industry trends to create purposeful initiatives
- Stack your takeaways with relatable stories to create a meaningful impact
- Strive to truly understand your buyers and listen to them at scale
- Drive personalization to establish brand presence in your buyer’s community
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