Marcus Udokang

Senior Business Analyst | Author | Speaker | Co-compiler of "The Evolving Analyst"

Calgary, Canada

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Marcus Udokang is a Senior Business Analyst, Consultant, Writer, and Speaker with 20 years of experience leading enterprise transformation, digital delivery, and process optimization across the energy, fintech, SaaS, and enterprise technology sectors. He helps clients drive enterprise transformation across ERP, SaaS, CRM, and integration projects. His work spans SAP transformations, large-scale CRM modernization, global fintech payment operations, and enterprise workforce onboarding redesign, consistently translating business strategy into practical solutions that reduce risk, cut support costs, and improve operational efficiency.

Marcus also hosts The Inquisitive Analyst podcast where he explores the changing role of business analysis and industry leadership, exploring trends, challenges, and best practices through conversations with global practitioners.

Marcus is co-compiler and co-author of The Evolving Analyst, a collection of 45 articles from BA professionals across 19 countries exploring how business analysts are fueling transformation with practical insights and proven strategies. He is also co-organizer of BA Unplugged 2025 Virtual Conference, for the global business analysis community. Marcus holds an MBA in Information Technology.

Area of Expertise

Business & Management
Government, Social Sector & Education
Humanities & Social Sciences
Information & Communications Technology
Media & Information

Topics

Business Analysis
Business Analysis Techniques
Requirements Analysis
Business Process Improvement
Process Modelling & Management
Digital Transformation
Digital Transformation & Strategy
Digital Transformation Leadership
CRM Modernization
ERP Transformation
Product Owner
Stakeholder Management
Effective Communication
Storytelling
Artificial Intelligence
Mentoring
Information Tehnology
Information Management
Information Systems
Team Communication
Business Communications
Leadership Development
Business Leadership
Presentation Skills
Information Design
Business Analyst
Information and Technology Systems Integration
Agile Requirements Engineering
Agile Software Development
Analytics
Art & Technology
Big Data
Big Data Machine Learning AI and Analytics
Business & Innovation
Business Analytics
Business Architecture
Business Intelligence
Business Diagrams
Business Model
Business Process Management
Collaboration Tools
Continuous Improvement
Data Analysis
Data Visualization
Education
Emotional Intelligence
Facilitation
Information and Technology
inspiration
Leadership and Presentation Skills
Problem Solving
Process Mapping
Product Management
Product Ownership
Project Management
IT Project Management
Software Development Lifecycle
Team Collaboration

From Analysis to Action: The Power of Storytelling

Analysts are surrounded by data, requirements, and insights, yet many struggle to turn that analysis into real decisions and meaningful change. This presentation explores why storytelling has become a critical skill for modern business analysts operating in complex, fast-moving environments.

This session reframes storytelling not as a soft skill, but as a practical technique for clarifying problems, aligning stakeholders, and influencing outcomes. Through real-world examples, participants will see how effective narratives help bridge the gap between business and technology, transform analysis into executive-ready insight, and create shared understanding across diverse audiences. Attendees will learn how to structure stories that highlight risk, value, and trade-offs, without abandoning rigor or discipline.

Whether working in agile, hybrid, or traditional settings, this presentation equips analysts with tools to communicate with impact, move conversations forward, and play a more strategic role in today’s organizations.

𝗞𝗲𝘆 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲𝘀:
✔ Understand how storytelling enhances stakeholder alignment and decision-making
✔ Learn a simple structure for turning analysis into compelling, action-oriented narratives.
✔ Apply storytelling techniques to real BA activities such as elicitation, prioritization, and recommendations.

𝗧𝗮𝗿𝗴𝗲𝘁 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲:
This session is designed for business analysts who want to move beyond accurate analysis to genuine influence, turning data, requirements, and insights into decisions that stick. It's especially relevant for BAs who often struggle to get buy-in, align stakeholders, or translate technical findings into executive-ready insight. Whether you're working in agile, hybrid, or traditional environments, you'll find practical techniques for structuring narratives around elicitation, prioritization, and recommendations. BA leads and senior analysts looking to play a more strategic role in their organizations, will also benefit from this session.

𝗦𝗮𝗺𝗽𝗹𝗲 𝗩𝗶𝗱𝗲𝗼𝘀:
https://www.youtube.com/@TheInquisitiveAnalyst/videos

Using AI on Real Projects: Practical Tools for Today’s Project Manager

Artificial Intelligence is no longer a future concept for project managers, it is already embedded in many of the tools and workflows used on real projects today. However, many project managers remain uncertain about how to apply AI in a practical, responsible, and meaningful way without adding complexity or risk. This session focuses on realistic, everyday uses of AI that support project managers rather than replace them.

Through real-world project scenarios, the presentation demonstrates how AI can assist with common project management activities such as status reporting, meeting documentation, risk identification, forecasting, and stakeholder communication.

Attendees will leave with a clear understanding of how to begin using AI immediately in small, low-risk ways that enhance project outcomes while preserving the essential human elements of effective project management.

𝗞𝗲𝘆 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲𝘀:
✔ 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹 𝗔𝗜 𝘂𝘀𝗲 𝗰𝗮𝘀𝗲𝘀 𝘁𝗵𝗮𝘁 𝗰𝗮𝗻 𝗯𝗲 𝗮𝗽𝗽𝗹𝗶𝗲𝗱 𝗶𝗺𝗺𝗲𝗱𝗶𝗮𝘁𝗲𝗹𝘆 to common project management tasks such as reporting, meetings, and risk management.
✔ 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝗵𝗼𝘄 𝗔𝗜 𝗲𝗻𝗵𝗮𝗻𝗰𝗲𝘀 𝘁𝗵𝗲 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝗺𝗮𝗻𝗮𝗴𝗲𝗿’𝘀 𝗿𝗼𝗹𝗲 by reducing administrative effort and supporting better decision-making.
✔ 𝗔𝗽𝗽𝗹𝘆 𝗮 𝘀𝗶𝗺𝗽𝗹𝗲, 𝗲𝘁𝗵𝗶𝗰𝗮𝗹 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝘁𝗼 𝗮𝗱𝗼𝗽𝘁𝗶𝗻𝗴 𝗔𝗜 𝘁𝗼𝗼𝗹𝘀 within existing project environments without disruption or technical complexity.

𝗧𝗮𝗿𝗴𝗲𝘁 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲:
This session is designed for project managers, PMO professionals, and project leads who want practical, low-risk ways to start using AI in their day-to-day work. It's especially relevant for those who feel uncertain about where to begin or worry that adopting AI means adding complexity or risk to already busy workflows. Whether you're managing status reporting, meeting documentation, risk tracking, or stakeholder communication, you'll come away with immediately actionable ideas grounded in familiar project environments.

𝗦𝗮𝗺𝗽𝗹𝗲 𝗩𝗶𝗱𝗲𝗼𝘀:
https://www.youtube.com/@TheInquisitiveAnalyst/videos

AI and the Business Analysis World of Work

Artificial intelligence is no longer a future consideration for business analysts—it's reshaping the profession today. From automating requirements gathering to surfacing insights buried in data, AI is redefining how BAs add value, make decisions, and influence strategy. This session cuts through the hype to give you a clear, practical view of where AI fits in the BA toolkit right now.

You'll explore real-world AI applications across the business analysis lifecycle, examine the tools gaining traction in the field, and discuss the skills that will separate BAs who thrive from those who get left behind. Whether you're AI-curious or already experimenting, you'll leave with concrete ideas for integrating AI into your daily practice, confidently, strategically, and without losing the human judgment that makes great analysis possible.

𝗞𝗲𝘆 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲𝘀:
✔ 𝗗𝗲𝗰𝗼𝗱𝗲 𝗔𝗜'𝘀 𝗿𝗲𝗮𝗹 𝗶𝗺𝗽𝗮𝗰𝘁 𝗼𝗻 𝘁𝗵𝗲 𝗕𝗔 𝗿𝗼𝗹𝗲. Walk away with a clear picture of how AI is reshaping business analysis responsibilities, skill expectations, and career trajectories.
✔ 𝗕𝘂𝗶𝗹𝗱 𝗮 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹 𝗔𝗜 𝘁𝗼𝗼𝗹𝗸𝗶𝘁 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝘄𝗼𝗿𝗸𝗳𝗹𝗼𝘄. Discover specific AI-driven tools and techniques you can apply immediately to elicitation, process modeling, and analysis, boosting both speed and quality of your deliverables.
✔ 𝗗𝗲𝘃𝗲𝗹𝗼𝗽 𝗮 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘁𝗼 𝘀𝘁𝗮𝘆 𝗶𝗻𝗱𝗶𝘀𝗽𝗲𝗻𝘀𝗮𝗯𝗹𝗲. Learn how to position yourself as the bridge between AI capability and business value, using automation to free up time for the high-judgment work only a skilled BA can deliver.

𝗧𝗮𝗿𝗴𝗲𝘁 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲:
This session is designed for business analysts, BA leads, and aspiring BAs at any stage of their career who want to understand how AI is reshaping the profession. It's especially relevant for practitioners involved in requirements gathering, process modeling, stakeholder engagement, and strategic planning who are looking to future-proof their skill set. Project managers, product owners, and business leaders who collaborate closely with BAs will also benefit from understanding how AI is changing the workflows and deliverables they depend on.

𝗦𝗮𝗺𝗽𝗹𝗲 𝗩𝗶𝗱𝗲𝗼𝘀:
https://www.youtube.com/@TheInquisitiveAnalyst/videos

From Models to Matrices: How AI Transforms BA Deliverables

Business requirements documents, process models, traceability matrices, the artifacts that define great business analysis are getting an AI upgrade. This session explores how AI is transforming the way BAs build, validate, and refine their core deliverables, accelerating documentation while uncovering insights that might otherwise surface too late in the project.

You'll see practical, real-world applications of AI across the artifact lifecycle, from initial drafts to stakeholder-ready outputs, along with the governance considerations and lessons learned from early adopters. More importantly, you'll leave with a clear framework for balancing automation with the critical thinking and stakeholder collaboration that no AI tool can replace, so your deliverables stay accurate, contextual, and genuinely valuable.

𝗞𝗲𝘆 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲𝘀:
✔ 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗲 𝗮𝗻𝗱 𝘃𝗮𝗹𝗶𝗱𝗮𝘁𝗲 𝗕𝗔 𝗮𝗿𝘁𝗶𝗳𝗮𝗰𝘁𝘀 𝗳𝗮𝘀𝘁𝗲𝗿 𝘄𝗶𝘁𝗵 𝗔𝗜. Learn how AI can accelerate the creation of requirements documents, process models, and matrices, without sacrificing accuracy or context.
✔ 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗲 𝗔𝗜 𝘁𝗼𝗼𝗹𝘀 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗹𝗼𝘀𝗶𝗻𝗴 𝘀𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿 𝘁𝗿𝘂𝘀𝘁. Discover practical methods for keeping AI-assisted outputs aligned with business context and stakeholder expectations.
✔ 𝗥𝗲𝗰𝗹𝗮𝗶𝗺 𝗮𝗻𝗮𝗹𝘆𝘀𝘁 𝗰𝗮𝗽𝗮𝗰𝗶𝘁𝘆 𝗳𝗼𝗿 𝗵𝗶𝗴𝗵𝗲𝗿-𝘃𝗮𝗹𝘂𝗲 𝘄𝗼𝗿𝗸. Explore how automating routine documentation frees you to focus on strategy, problem-solving, and the judgment calls only a skilled BA can make.

𝗧𝗮𝗿𝗴𝗲𝘁 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲:
This session is designed for business analysts, BA leads, and documentation-focused practitioners who want to modernize how they build core deliverables like requirements documents, process models, and traceability matrices. It's especially relevant for analysts looking to reduce time spent on routine documentation without compromising quality or stakeholder alignment. Whether you're new to AI-assisted artifact creation or already experimenting with tools and want to refine your governance approach, you'll leave with practical strategies you can apply right away.

𝗦𝗮𝗺𝗽𝗹𝗲 𝗩𝗶𝗱𝗲𝗼𝘀:
https://www.youtube.com/@TheInquisitiveAnalyst/videos

Process Modelling: A well-defined starting point for projects

Every successful project starts with a clear understanding of how work actually flows, and that's exactly what process modeling delivers. By mapping who does what, when, and how, business analysts gain the visibility needed to identify inefficiencies, control scope, and keep projects on track from day one.

This session goes beyond diagrams and notation, focusing on process modeling as a strategic tool for understanding the full end-to-end business process, not just the technology that supports it. You'll explore the real challenges analysts face when building process models, what separates a strong process design from a weak one, and how to translate that clarity into successful, well-managed change. Walk away with a sharper lens for starting any project on solid ground.

𝗞𝗲𝘆 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲𝘀:
✔ 𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗲 𝘁𝗵𝗲 𝗿𝗲𝗮𝗹 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝗼𝗳 𝗽𝗿𝗼𝗰𝗲𝘀𝘀 𝗺𝗼𝗱𝗲𝗹𝗶𝗻𝗴. Identify the common pitfalls analysts face when mapping end-to-end business processes, and how to work through them.
✔ 𝗥𝗲𝗰𝗼𝗴𝗻𝗶𝘇𝗲 𝘄𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝗮 𝗽𝗿𝗼𝗰𝗲𝘀𝘀 𝗱𝗲𝘀𝗶𝗴𝗻 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲. Learn the characteristics that separate a strong, actionable process model from one that falls flat with stakeholders.
✔ 𝗧𝘂𝗿𝗻 𝗽𝗿𝗼𝗰𝗲𝘀𝘀 𝗰𝗹𝗮𝗿𝗶𝘁𝘆 𝗶𝗻𝘁𝗼 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗰𝗵𝗮𝗻𝗴𝗲. Discover how a well-defined process model becomes the foundation for delivering change and driving measurable organizational wins.

𝗧𝗮𝗿𝗴𝗲𝘁 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲:
This session is designed for business analysts, process analysts, and project leads who want to strengthen how they map and communicate business processes at the start of a project. It's especially relevant for practitioners who often find themselves untangling unclear workflows, mismatched expectations, or scope creep rooted in a poor understanding of the end-to-end process. Whether you're refining your process modeling technique or looking for ways to translate models into stakeholder buy-in and successful change, you'll leave with practical approaches to apply on your next project.

𝗦𝗮𝗺𝗽𝗹𝗲 𝗩𝗶𝗱𝗲𝗼𝘀:
https://www.youtube.com/@TheInquisitiveAnalyst/videos

The BA Slipping into the Role of a Product Owner

For many business analysts, the Product Owner role isn't just a career option, it's the natural next step. The skills BAs build every day, from requirements elicitation to stakeholder management, translate directly into the demands of product ownership. But the transition isn't automatic, and knowing exactly which gaps to close makes all the difference.

This session breaks down the real differences between the BA and PO roles, highlighting the strengths analysts already bring to the table and the skills worth developing before making the leap. Whether you're actively eyeing a PO position or simply want to understand how the roles intersect, you'll walk away with a clear, practical roadmap for building product ownership capability on top of your BA foundation.

𝗞𝗲𝘆 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲𝘀:
✔ 𝗠𝗮𝗽 𝘆𝗼𝘂𝗿 𝗕𝗔 𝘀𝗸𝗶𝗹𝗹𝘀 𝗼𝗻𝘁𝗼 𝘁𝗵𝗲 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗢𝘄𝗻𝗲𝗿 𝗿𝗼𝗹𝗲. Identify which core BA competencies transfer directly to product ownership—and which ones need sharpening.
✔ 𝗖𝗹𝗼𝘀𝗲 𝘁𝗵𝗲 𝗴𝗮𝗽 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝗕𝗔 𝗮𝗻𝗱 𝗣𝗢 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀. Understand the key differences between the two roles, from scope and authority to day-to-day priorities.
✔ 𝗕𝘂𝗶𝗹𝗱 𝗮 𝗿𝗼𝗮𝗱𝗺𝗮𝗽 𝘁𝗼𝘄𝗮𝗿𝗱 𝗯𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝗮𝗻 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗢𝘄𝗻𝗲𝗿. Walk away with concrete steps for developing the skills and mindset that lead to PO success.

𝗧𝗮𝗿𝗴𝗲𝘁 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲:
This session is designed for business analysts who are considering a transition into product ownership, as well as those simply curious about how the two roles compare. It's especially relevant for BAs working in Agile environments who collaborate closely with Product Owners and want to understand the role from the inside. Whether you're actively planning a career move or want to strengthen your working relationship with your own PO, you'll leave with practical insight into the skills and mindset shift required.

𝗦𝗮𝗺𝗽𝗹𝗲 𝗩𝗶𝗱𝗲𝗼𝘀:
https://www.youtube.com/@TheInquisitiveAnalyst/videos

Artificial Intelligence: Does it Really Enhance the Role of the Project Manager?

Artificial intelligence has moved well beyond science fiction, it's now embedded in the everyday tools project managers and business analysts rely on. From automating status reports to predicting project risks before they materialize, AI is changing how projects get planned, tracked, and delivered. But does it genuinely enhance the work, or just add another layer of complexity?

This session takes a clear-eyed look at AI's real impact on project execution, exploring where automation creates measurable value and where human judgment remains irreplaceable. You'll examine practical AI applications across the project lifecycle, discuss how roles are shifting as a result, and walk away with a grounded perspective on separating genuine capability from overhyped promises, plus ideas you can apply immediately.

𝗞𝗲𝘆 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲𝘀:
✔ 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝘄𝗵𝗲𝗿𝗲 𝗔𝗜 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝘀 𝗿𝗲𝗮𝗹 𝘃𝗮𝗹𝘂𝗲 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝗹𝗶𝗳𝗲𝗰𝘆𝗰𝗹𝗲. Pinpoint the specific tasks (reporting, scheduling, risk forecasting) where automation measurably improves project outcomes.
✔ 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝗵𝗼𝘄 𝗔𝗜 𝗶𝘀 𝗿𝗲𝘀𝗵𝗮𝗽𝗶𝗻𝗴 𝗿𝗼𝗹𝗲𝘀, 𝗻𝗼𝘁 𝗿𝗲𝗽𝗹𝗮𝗰𝗶𝗻𝗴 𝘁𝗵𝗲𝗺. Explore how project and analysis responsibilities are evolving as routine work shifts to AI, and what skills matter more as a result.
✔ 𝗦𝗲𝗽𝗮𝗿𝗮𝘁𝗲 𝗴𝗲𝗻𝘂𝗶𝗻𝗲 𝗔𝗜 𝗰𝗮𝗽𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗳𝗿𝗼𝗺 𝗵𝘆𝗽𝗲. Build a practical framework for evaluating AI tools and claims, so you can make confident, evidence-based decisions for your projects.

𝗧𝗮𝗿𝗴𝗲𝘁 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲:
This presentation is designed for business analysts, project managers, and BA/PM hybrids who want a realistic, no-hype assessment of AI's role in project delivery. It's especially relevant for practitioners involved in planning, reporting, risk management, and stakeholder communication who are wondering how their day-to-day work will change. Whether you're skeptical of AI's promises, cautiously optimistic, or already using AI tools and want validation or new ideas, this session offers a balanced, practical perspective. Team leads seeking to guide their teams through AI adoption will also find actionable takeaways.

The Business Analyst in an Agile World

Agile promises speed, flexibility, and continuous value delivery, but where exactly does the business analyst fit into that equation? This session takes a practical look at the BA's role within Agile teams, moving past theory to focus on the day-to-day realities of delivering value in fast-moving, iterative environments.

You'll explore how Agile teams actually operate, the unique challenges and benefits BAs encounter when embracing this way of working, and the critical role analysts play in shaping a strong Minimum Viable Product. With a focus on writing effective user stories and guiding teams through best practices and frameworks, you'll leave with a clearer understanding of how to plan, contribute, and drive results as a BA on an Agile team.

𝗞𝗲𝘆 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲𝘀:
✔ 𝗗𝗲𝗳𝗶𝗻𝗲 𝘁𝗵𝗲 𝗕𝗔'𝘀 𝘂𝗻𝗶𝗾𝘂𝗲 𝘃𝗮𝗹𝘂𝗲 𝗼𝗻 𝗮𝗻 𝗔𝗴𝗶𝗹𝗲 𝘁𝗲𝗮𝗺. Understand exactly what business analysts contribute to Agile delivery, and why that contribution matters.
✔ 𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗲 𝘁𝗵𝗲 𝗿𝗲𝗮𝗹𝗶𝘁𝗶𝗲𝘀 𝗼𝗳 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗶𝗻 𝗮𝗻 𝗔𝗴𝗶𝗹𝗲 𝗲𝗻𝘃𝗶𝗿𝗼𝗻𝗺𝗲𝗻𝘁. Explore how Agile teams operate day-to-day, along with the common challenges and benefits BAs should expect.
✔ 𝗪𝗿𝗶𝘁𝗲 𝘂𝘀𝗲𝗿 𝘀𝘁𝗼𝗿𝗶𝗲𝘀 𝘁𝗵𝗮𝘁 𝗱𝗿𝗶𝘃𝗲 𝗮 𝘀𝘁𝗿𝗼𝗻𝗴 𝗠𝗩𝗣. Learn practical techniques for crafting user stories that guide teams toward a successful Minimum Viable Product.

𝗧𝗮𝗿𝗴𝗲𝘁 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲:
This session is designed for business analysts working in, or transitioning into, Agile environments who want a practical understanding of how to add value on Agile teams. It's especially relevant for BAs navigating the shift from traditional to Agile ways of working, or those looking to sharpen their user story writing and MVP planning skills. Whether you're new to Agile or a seasoned practitioner looking to refine your approach, you'll leave with actionable techniques for contributing more effectively to your team's success. Scrum Masters and Product Owners collaborating closely with BAs will also find useful perspective here.

𝗦𝗮𝗺𝗽𝗹𝗲 𝗩𝗶𝗱𝗲𝗼𝘀:
https://www.youtube.com/@TheInquisitiveAnalyst/videos

The Product Owner: From Good to Great

What separates a good Product Owner from a truly great one, and what can business analysts moving into this role learn from that distinction? Great POs don't just manage a backlog; they champion the product vision, align stakeholders, and inspire teams to deliver maximum value.

This session explores the mindset, skills, and practices that elevate Product Owners from functional contributors to strategic leaders, with practical relevance for BAs navigating or considering this career path. Through real-world insights and proven techniques, you'll learn how to engage stakeholders more effectively, uncover deeper customer value, and embed continuous improvement into the product lifecycle. Whether you're a BA transitioning into product ownership or already in the role and looking to sharpen your impact, you'll leave with tools to elevate your influence.

𝗞𝗲𝘆 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲𝘀:
✔ 𝗘𝗻𝗴𝗮𝗴𝗲 𝘀𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿𝘀 𝗳𝗼𝗿 𝗴𝗲𝗻𝘂𝗶𝗻𝗲 𝗮𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗯𝘂𝘆-𝗶𝗻. Learn proven techniques for building consensus and trust across diverse stakeholder groups.
✔ 𝗨𝗻𝗰𝗼𝘃𝗲𝗿 𝗱𝗲𝗲𝗽𝗲𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝘃𝗮𝗹𝘂𝗲 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀. Discover how to use usage data and feedback to sharpen product decisions and prioritization.
✔ 𝗘𝗺𝗯𝗲𝗱 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗼𝘂𝘀 𝗶𝗺𝗽𝗿𝗼𝘃𝗲𝗺𝗲𝗻𝘁 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗹𝗶𝗳𝗲𝗰𝘆𝗰𝗹𝗲. Explore strategies for driving lasting change and reinforcing improvement practices over time.

𝗧𝗮𝗿𝗴𝗲𝘁 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲:
This session is designed for business analysts transitioning into, or already working in, the Product Owner role who want to elevate their impact beyond backlog management. It's especially relevant for BAs seeking to strengthen stakeholder engagement, customer value discovery, and continuous improvement practices as they grow into a more strategic role. Whether you're new to product ownership or a seasoned PO looking to sharpen your leadership presence, you'll leave with practical tools to apply immediately.

𝗦𝗮𝗺𝗽𝗹𝗲 𝗩𝗶𝗱𝗲𝗼𝘀:
https://www.youtube.com/@TheInquisitiveAnalyst/videos

PMI Madison Chapter Upcoming

December 2026 Madison, Wisconsin, United States

IIBA Tampa Bay Chapter Upcoming

From Analysis to Action: The Power of Storytelling

September 2026 Tampa, Florida, United States

PMI Madison Professional Development Day 2026 Upcoming

September 2026 Madison, Wisconsin, United States

IIBA GLO Chapter (Greater London Ontario) Upcoming

From Analysis to Action: The Power of Storytelling

September 2026 London, Canada

Marcus Udokang

Senior Business Analyst | Author | Speaker | Co-compiler of "The Evolving Analyst"

Calgary, Canada

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Marcus Udokang

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PMI Madison Chapter Upcoming

IIBA Tampa Bay Chapter Upcoming

PMI Madison Professional Development Day 2026 Upcoming

IIBA GLO Chapter (Greater London Ontario) Upcoming

Marcus Udokang

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Actions