Mo. Abubakar Lala
COO, RS Gonzales · Founder & CEO, Soltiks · AI agents with human review for marketing agencies
Karachi, Pakistan
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Mo. Abubakar Lala is chief operating officer of RS Gonzales, a US digital marketing agency for HVAC and home-services contractors, and founder and CEO of Soltiks (Private) Limited, which provides staff augmentation and AI-agent systems to marketing agencies. He runs the agency's operations from Karachi, Pakistan, with a permanent team that works as one team with its US side.
He designed OPSY, the agency's in-house operations platform, which brings its people, AI agents, tasks and client delivery into one system, with a named person signing off before any AI-produced work reaches a client. He researches how generative AI assistants recommend local businesses, with papers under peer review, and writes for The Express Tribune.
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Agents draft, people decide: running a marketing agency with AI agents and human sign-off
AI agents can now draft ads and landing pages in minutes. The draft is the easy part; the hard part is deciding what goes out. This session walks through how a US marketing agency put AI agents to work across its delivery while keeping a named person responsible for every piece of work that reaches a client. It covers the jobs that moved from making things to checking them, the mistakes agents make that software checks miss, the rule that an agent leaves a blank rather than guessing, and how sign-off can be built into the system itself, so that skipping it takes an admin and leaves a record. Attendees leave with a practical way to decide which work an agent should draft and who should approve it.
About 40 minutes, including questions. For agency owners, marketers and operations leaders; no technical background needed. Available in person or remotely, in English.
Replace one tool at a time: how an agency built its own operations hub
Most agencies run on many tools, each bought to solve one problem. Together they create another: people spend part of every day looking for things. This session shows how one agency moved its daily work, from tasks to leadership meetings, into a single in-house system, one tool at a time. Built with AI coding tools, not bought. It covers the order that worked, why the team kept talking in Microsoft Teams while the record moved, how a chat bot turns conversations into tasks, and which tools were deliberately kept. Attendees leave with a sequence they can apply to their own stack, whether they build or buy.
About 40 minutes, including questions. For agency owners, marketers and operations leaders; no technical background needed. Available in person or remotely, in English.
Building a permanent team across two time zones
Many US agencies think of offshore help as freelancers rented by the task. This session describes the other model: permanent, full-time people who work as members of the agency's own team from Pakistan. It covers hiring for judgement as well as skill, onboarding new staff into client work, working across a nine-to-ten-hour time difference, and the habits that keep one team from splitting into two. It also covers what changed once AI agents joined the team, and which human roles became more important rather than less. Attendees leave with a checklist for building or fixing a distributed team.
About 40 minutes, including questions. For agency owners, marketers and operations leaders; no technical background needed. Available in person or remotely, in English.
When AI assistants pick the contractor: what local businesses can control
Homeowners now ask AI assistants which contractor to call. The answer is two or three names. This session explains, for business owners and the marketers who serve them, what is known about how those shortlists are formed and what a local business can control: its business profile, its reviews, the plain description of its services and towns on its website, and consistent listings across directories. It closes with a monthly check any owner can run. Ten minutes, no software. Then come the questions to ask an agency that promises "AI rankings".
About 40 minutes, including questions. For agency owners, marketers and operations leaders; no technical background needed. Available in person or remotely, in English.
Mo. Abubakar Lala
COO, RS Gonzales · Founder & CEO, Soltiks · AI agents with human review for marketing agencies
Karachi, Pakistan
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