Phil Delalande
Strategic Designer | Principal Consultant at Telstra Purple
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I'm a business, product & design strategist with a passion for solving problems collaboratively, inclusively and creatively.
I help organisations embrace lean and human-centred principles to deliver outstanding products and services for their customers.
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Practical Systems Thinking
Organisations have silos, projects have a defined scope, people are incentivised to perform in their role and the outside world does its own thing. We live in systems so we need to think in systems, but how?
You'll hear from a Dev and Design perspective, the need for Systems Thinking and how to 'get started' with defining systems in order to be more aware of the order of our (un)intended impact.
Why you need a strong design culture - and how to get there
In their report on the business value of design, McKinsley describe how design-focused companies outperform their competitors. What makes a strong design culture and what role can I play in it, whether I'm a designer or not?
We will look at the value of human-centered design applied at different levels (from strategy, to product, to interaction design) with concrete examples on how to reframe problems, leverage the power of experimentation, mitigate risk and reduce waste while delivering outstanding products to our customers.
While not everyone is a designer, we all make multiple design decisions on daily basis, as teams or individuals. That's why we'll consider how to build or strengthen a design culture beyond the roles, and break down the wall between design and development.
Challenges of product teams
What defines a high performing product team?
Building products is hard, and it takes more than brilliant individuals to deliver outstanding business and user value, while feeling a strong sense of purpose.
We'll look at the traps teams fall into and discuss ways to avoid them. We'll also zoom out beyond the product team to understand and recognise what contexts are favourable to highly effective teams.
Design 4 Action - A trip through the design process, from an idea to happy users
We've all done it. Look at a problem, look at the obvious solution, act, regret.
Ouch. That hurts even more when the process cost you or your business tons of dollars, months of work, sleepless nights, or your customers' trust.
I'd like to take you on a trip - a journey through the design process. It starts with an idea, a challenge, sometimes real chaos; and it ends with happy users you've made a difference for.
Whether you have 3 minutes, 3 days or 3 months to solve a problem, there are pitfalls to avoid and highways to hell.
Let's drive down the road where design thinking becomes design doing. Joining the dots between design and action.
Break the rules
"We've always done it this way"
Whether designing services or digital products, we are faced daily with different layers of rules coming from industry regulations, frameworks, legal teams, partners, vendors, the conveniently called "requirements" and sometimes our very selves.
Looking at concrete examples from 5 areas of design, we will ask ourselves why, when and how rules should be questioned in product strategy, ways of working, UX methods, interface design as well as in the product delivery cycle.
10 UX principles you should know about
User Experience Design is closely connected to human psychology. From research to usability testing, human behaviour is at the centre of what we do. We can only build better products when we pay special attention to things like the user's memory, attention and perception.
Let's take a dive into the "Laws of UX", and reflect on how they can help us craft better experiences.
An example? According to Hick's law, "The time it takes to make a decision increases with the number and complexity of choices."
Phil Delalande
Strategic Designer | Principal Consultant at Telstra Purple
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