Pierre Hulsebus
Service Operations Director
Grand Rapids, Michigan, United States
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Pierre is a globally recognized expert in Microsoft Dynamics 365 Field Service, currently serving as the Global Field Service Director at Alithya. As the Practice Lead in consulting, he works hands-on with customers every day, helping them optimize service operations, enhance customer satisfaction, and reduce service delivery costs. With over a decade in the Microsoft Dynamics Field Service community—beginning as one of the original Microsoft Global Black Belts for Field Service—Pierre has played a pivotal role in shaping the evolution of the platform.
With 35+ years of experience in sales, technology coaching, and service operations, Pierre is known for his ability to drive business growth, strategic innovation, and operational excellence. His expertise spans Microsoft Business Applications, customer and field service solutions, business development, stakeholder engagement, and leadership training. As a four-time Microsoft Titanium Award winner for Sales Excellence, he has been recognized for his strategic impact in the technology sector and his ability to drive global business transformation.
Beyond his corporate leadership, Pierre is deeply committed to education and mentorship. He serves on the Curriculum Advisory Board at Ferris State University’s Marketing and Sales Program and actively supports Expanding Boundaries International, helping to bring STEAM education to underserved communities in Africa and Baltimore Public Schools. A passionate speaker and advocate for knowledge-sharing, he regularly engages with the global Microsoft Dynamics community, contributing thought leadership on service and sales operations best practices.
Pierre is always open to connecting with professionals in field service, sales, and technology. Feel free to reach out to discuss industry trends, innovations, or potential collaborations.
Area of Expertise
Topics
Copilot to the Rescue: Reinventing Field Service from Dispatch to Done.
The Dynamics 365 platform is spearheading the rapid evolution of service operations. In this session, we will explore how Microsoft Copilot transforms Dynamics 365 Field Service into a proactive, AI-driven solution while aligning with broader trends shaping service delivery. From intelligent scheduling and predictive maintenance to connected customer experiences across Sales, Customer Service, and Field Service, learn how organizations are moving from reactive break-fix models to proactive, outcome-based service strategies. We will walk through the full lifecycle from work order creation to resolution, share best practices for implementation, and highlight how Copilot fits into the bigger picture of modern service operations. If you want to stay ahead of the curve and deliver exceptional service with AI, this course is your roadmap.
Trendspotting: AI + Dynamics 365 Field Service = Future-Proofed Ops
In a world where service operations are expected to be faster, smarter, and more predictive than ever, AI is no longer a buzzword—it’s the wrench in the technician’s toolkit. This session explores how AI is reshaping Dynamics 365 Field Service, from intelligent scheduling and predictive maintenance to real-time insights and automated diagnostics.
We’ll dive into the trends driving this transformation, including:
The rise of predictive service models powered by machine learning
Copilot’s role in streamlining technician workflows and reducing downtime
The shift toward proactive customer engagement using AI-driven insights
How IoT and AI are teaming up to detect issues before they become problems
The growing demand for AI literacy among field service professionals
Whether you're a decision maker looking to future-proof your operations or a tech-savvy super user ready to level up your service game, this session will deliver insights, laughs, and a few “aha!” moments.
AI Innovations in Dynamics Field Service: Boost Efficiency, Proactive Maintenance
Artificial Intelligence (AI) is shaking up the world of field service management, bringing a wave of innovation and efficiency. In this expert panel session, industry leaders and partners will dive into the latest AI advancements within Dynamics Field Service. Get ready to discover how AI can turbocharge your operations, predict maintenance needs before they become issues, and take customer satisfaction to soaring new heights. We'll share captivating real-world examples and success stories from various partners, showcasing the practical magic of AI in transforming field service management.
North American Community Summit
Why is scheduling so Hard? Advanced Scheduling & Resource Optimization in Dynamics 365
The key to maximizing service efficiency, reducing costs, and ensuring customer satisfaction lies in effective scheduling and resource optimization. In this session, we'll dive into the cool world of advanced scheduling techniques within Dynamics 365 Field Service Dynamics CE's Universal Resource Scheduling, and Resource Scheduling Optimization, and Copilot Scheduling. We will be including AI-driven scheduling, resource balancing, and travel time minimization. We will spill the beans on how to leverage resource optimization algorithms, predictive analytics, and automation to supercharge service delivery and boost those all-important first-time fix rates. Get ready to uncover the best practices for tackling complex scheduling scenarios and making the most out of your resources for peak performance.
Join us on a journey to master advanced scheduling and resource optimization techniques within Dynamics 365 Field Service. We'll equip you with the knowledge and practical insights needed to harness AI-driven scheduling, resource balancing, and travel time minimization to supercharge service efficiency and customer satisfaction. Through expert discussions, real-world examples, and inspiring success stories, you'll gain actionable strategies to implement advanced scheduling and resource optimization solutions in your field service management practice
North American Community Summit
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