Robert Triggs
RTR- Microsoft Partner Growth Speaker Helping Owner Led Firms Scale
Toronto, Canada
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Rob Triggs is a Revenue Architect for Microsoft partners, known for helping firms turn inconsistent sales into structured, predictable growth. After building and scaling a Microsoft partner to a top-tier position in Canada and through acquisition, he now works with partners to fix the real issues behind stalled growth: lead generation, Microsoft co-sell, pipeline conversion, founder dependency, and weak deal execution.
A key focus of his work is helping partners apply Microsoft Copilot AI across the sales cycle to improve efficiency, strengthen execution, and win more deals.
His sessions are practical, direct, and built on real-world experience inside the Microsoft ecosystem.
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Win the Deals You Already Have: The Framework That Increases Microsoft Partner Win Rates by 30%
Most Microsoft partners focus on generating more leads. But the fastest path to revenue is often winning more of the opportunities you already have.
After hundreds of sales cycles inside the Microsoft ecosystem and a reputation for consistently winning competitive deals, Rob Triggs developed the Opportunity Acceleration Framework, a practical system partners can use to strengthen active opportunities and dramatically improve win rates.
In this interactive session, Rob will break down the core elements of the framework and walk through three of the most powerful tools partners can use to improve deal strategy, stakeholder alignment, and sales momentum.
The highlight of the session will be a live Opportunity Hardening Workshop, where a volunteer partner can anonymously bring a real opportunity and work through the framework with Rob in real time to strengthen their path to winning the deal.
Attendees will leave with a practical handout version of the Opportunity Accelerator tool they can immediately apply to their own sales cycles to increase win rates and close more revenue.
Stop Losing Leads: The Hidden Revenue Leak Inside Most Microsoft Partner Sales Teams
Stop Losing Leads: Turning Inbound Interest into Revenue
Most Microsoft partners think their challenge is generating leads. In reality, the bigger problem is what happens after the lead arrives. We will cover both.
After studying inbound lead management across Microsoft partners for more than a decade, Rob Triggs found that nearly 65% of inbound leads are mishandled, delayed, or never properly followed up.
In this practical session, Rob introduces the Stop Losing Leads Framework for Microsoft partners, a simple system partners can use to capture, respond to, and convert inbound opportunities before they go cold.
Attendees will learn how to align marketing, sales, and business development around inbound pipeline and build a repeatable process that consistently converts inbound interest into revenue.
Participants will leave with a practical framework and handout they can apply immediately.
Breaking the Owner Seller Bottleneck. Building a Scalable Growth Engine for Business Central Partner
This session is designed for Business Central partner owners who want to reduce founder dependency and build a firm that can scale.
In many Microsoft Business Central partner firms, the owner remains the primary driver of sales. Pipeline momentum often depends on founder availability, limiting growth to the capacity of one person.
At the same time, marketing is frequently broad or technology focused rather than buyer focused. Sales efforts, marketing activity, and Microsoft partner strategy exist, but they are often misaligned, making it difficult to stand out, generate consistent demand, or scale the business.
Many factors influence partner growth. This session does not attempt to address them all. Instead, it focuses on the three areas that most consistently limit growth across Business Central partner firms. The sales engine, the marketing strategy, and the Microsoft partner strategy. When these three are intentionally aligned and redesigned, firms often see rapid improvement in revenue predictability, profitability, and scalability.
Drawing on real world experience building and scaling Microsoft practices, this session presents a practical approach to breaking the owner seller bottleneck and building a scalable growth engine.
As a bonus for those attending live, attendees will receive access to a complimentary tool called the Opportunity Accelerator to help assess current sales pipelines and identify which opportunities are most likely to close.
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