Transforming ideas into autonomous agents

Join us for an inspiring and dynamic session where we delve into the exciting world of transforming innovative ideas into powerful autonomous agents. Whether you're a tech enthusiast, a business leader, or simply curious, this session is crafted to inspire and empower you.

Meet the speaker:
Rob Kuijpers brings a wealth of experience in CRM, ERP, and the Power Platform. He guides clients on their journey towards digital innovation using agentic AI, from initial brainstorming to full implementation and adoption. Leading AI envisioning workshops is theirs daily business.

What to expect:
In this session, Rob will share their hands-on experiences and lessons learned from guiding clients through their AI journeys. In a world buzzing with AI talk, they offer practical insights and real-world applications.

Key takeaways:
- Brainstorming and refining ideas: Learn how to generate and polish groundbreaking ideas that leverage AI to solve real-world problems.
- Developing AI models: Gain insights into the entire process, from data collection and preparation to model training and validation.
- Deploying AI solutions: Explore best practices for deploying AI solutions, monitoring their performance, and continuously improving them to meet your goals.

Why attend:
- Expertise and innovation: Benefit from the knowledge of an international speaker and a leading figure in the Microsoft community.
- Actionable steps: Walk away with concrete steps to turn your AI ideas into reality.

Don't miss this opportunity to be at the forefront of AI innovation. Let's embark on this exciting journey together and unlock the potential of autonomous agents!

Curious who Rob is? Check his website: https://robkuijpers.com/

Live demo | Autonomous agents connected to CRM and ERP | The Hoodie company that runs on AI

Inspired by the Microsoft AI story and convinced that you have to start with agents? But where and how? And most important, what can an agent do to support me?

AI agents work alongside people to make work smarter, faster, and more efficient. In this live session, Rob Kuijpers will demonstrate how AI enhances personal productivity, streamlines processes, and turns data into action.

Through live use cases - based on his own fictive merchandise line - Rob will show how AI agents collaborate with employees to answer customer inquiries, qualify leads, support sales, handle complaints, and drive product improvements. Experience firsthand how AI doesn’t just automate work but empowers people in their roles.

During this presentation, Rob will introduce six different agents that help with inbound inquiries, lead qualification, sales engagement, fulfillment, customer support, and finding product data. This unlocks human potential.

Rob will take the visitors into his new fictional company where he offers hoodies inspired by the Power Platform. With a good dose of humor, he will take you into the inspiring story of autonomous agents.

Meet the speaker: Rob Kuijpers bring a wealth of experience in CRM, and the Power Platform. His combined creativity and expertise makes him an unstoppable force in boosting productivity. Rob guides clients on their journey towards digital innovation using agentic AI, from initial brainstorming to full implementation and adoption. Leading AI envisioning workshops is his daily business.

What to expect: During this session, visitors will be given concrete examples of six (autonomous) agents that will actually be shown working. This presentation will convert the conceptual idea of agents into concrete and tangible examples.

Why attend: Transcend the conceptual thinking of autonomous agents and see them at work live.

Curious who Rob is? Check his website: https://robkuijpers.com

Rob told this story at the Microsoft AI Tour in Utrecht and Amsterdam. Check it online: https://youtu.be/PEVUopMhtJ0?si=JaW2ok8nLq13Ro3e

Live demo | Autonomous agents connected to Business Central | Meet the rally company that drives AI

Inspired by the Microsoft AI story and convinced that you have to start with agents? But where and how? And most important, what can an agent do to support me?

This session gives you inspiration what an agent can do to make your life easier. A session full of practical, real working, examples. Watch real working agents in action with your own eyes.

The story: Image that you are selling auto parts for rally teams and you want to launch a brand new innovative shock absorber. Discover how autonomous agents, powered by Microsoft Copilot and working with Business Central, are helping you in every part of the journey. From product launch to service.

In this session, Rob Kuijpers will take you on a journey through real-world scenarios where AI agents boost productivity and empower employees to focus on what truly matters. From handling customer inquiries and launching new product lines to managing complaints and building Power Apps, Rob will showcase how agents collaborate with humans to make work smarter and faster. You’ll see how natural language, integrated systems, and intelligent automation come together to unlock new levels of efficiency.

Rob will demonstrate agents that work with Business Central, show the most productive Copilot features in Business Central and builds (real-live) a new Power App with the help of AI.

Why attend: Transcend the conceptual thinking of autonomous agents and see them at work live.

Curious who Rob is? Check his website: https://robkuijpers.com

Want to see Rob in action? Check the complete presentation (in Dutch) of this story online: https://youtu.be/rCbW41kjYQ4?si=Mg4PW1G9XPxBjWL_

Want to see how Rob presents in English? Watch his performance at the AI Tour. Check it online: https://youtu.be/PEVUopMhtJ0?si=JaW2ok8nLq13Ro3e

How to successfully land AI in your organization

Ready for the ultimate guide for your customer’s AI-journey, the Top Gun style? This is no typical technical session just explaining AI and Copilot Studio (oké, oké, just a very little bit). This is a session full of inspiration how to embed AI, Copilot and agents in the business processes of companies.

How to land AI in your organization is a session for anyone who helps customers navigate the overwhelming, exciting and sometimes chaotic world of artificial intelligence. Today, almost every organization says the same thing: “We need to do something with AI”. But very few know where to begin.

In this session, Rob shows how you can guide your own customers from that vague ambition to a clear, structured and inspiring AI journey that leads to real business impact.
You’ll discover how to reveal the true “AI hunger” inside an organization: the ambition, the pain points, the opportunities they can’t yet see, and the processes that are begging for innovation.

Rob shares the practical methods he uses daily to help customers move from curiosity to clarity, using inspiration, storytelling and real-world examples that spark imagination and open doors. Instead of drowning customers in technology, you’ll learn how to help them dream first, because if they can’t dream it, they’ll never build it.

Once the inspiration hits, the next step is turning ideas into real scenarios that land inside business processes. Rob shows how to translate bottlenecks, frustrations and inefficiencies into concrete AI opportunities using a simple, powerful flow: inspire, ideate, ignite.

You’ll see how this works in practice through the story of the hoody side hustle of Rob, a fictitious-but-recognizable company that grew from three employees and six agents to a thriving AI-first operation with fifteen autonomous agents supporting sales, procurement, fulfilment, customer service and more. These agents aren’t theoretical, they’re real-life examples of what you can help your customers build: Product Advisor Agent, Buyer Assistant, Deal Agent and many more.

The session also explains how to help customers move from basic Copilot experiences to truly autonomous agents. You’ll learn how to explain the difference between generative AI, Copilot and agentic AI in a way that makes sense to business leaders. More importantly, you’ll learn how to guide them as they onboard AI into real processes using Copilot Studio, defining roles, triggers, tools, knowledge sources and channels. You’ll walk away knowing exactly how to help your customers not only understand autonomous agents, but also build and adopt them with confidence.

By the end of this session, you won’t just understand how to land AI in an organization, you’ll know how to inspire your customers, how to guide them, and how to help them onboard AI directly into their operations. You’ll be equipped with the story, the structure and the practical tools to take your customers from “we need to do something with AI” to “we know exactly where to start, and we know how to scale.”

What do agents REALLY cost? Agent examples, licenses and credit costs

Microsoft Copilot Studio enables organizations to build AI agents that go far beyond chatbots: agents that answer questions using enterprise data, execute business processes, and even operate autonomously across Microsoft 365, Dynamics 365, and the Power Platform.

Yet as soon as teams move from experimentation to production, one topic consistently slows adoption down: licensing and cost predictability.

Questions like “Do we need Microsoft 365 Copilot for this?”, “When do Copilot Studio credits apply?”, and “What will this agent actually cost per month?” often remain unanswered until after the first invoice arrives.

This session brings clarity by shifting the conversation away from abstract SKUs and towards concrete, real world Copilot Studio agents, and their measurable credit impact.

Rather than starting with licensing tables, we start with recognizable business scenarios and work backwards. For each agent, we explore what it does, who uses it, where it runs, and how that translates into Copilot Credit consumption and supporting licenses.

Rob will show practical agent examples, for example:
- Product Advisor Agent
- Buyer Assistant Agent
- Retailer Advisor Agent
- Customer Feedback Agent

Wondering how Rob explains these agents? Take a look at the recording of the Microsoft AI Tour: https://youtu.be/ZZaY9SK_AwY?si=Sd-hHSBSZ3DOeypA

For each example, attendees will see:
- the functional behavior of the agent
- the relevant licensing context (Microsoft 365 Copilot, Copilot Chat, Copilot Studio)
- the expected Copilot Credit consumption

By mapping agent behavior directly to credits, generative answers, data grounding, and actions, the session demonstrates how to estimate costs using realistic order‑of‑magnitude thinking, rather than chasing perfect numbers.

The talk also highlights common mistakes seen in the field, such as assuming Microsoft 365 Copilot covers all agents.

The goal is not to turn attendees into licensing specialists, but to give them a clear mental model that enables better decisions during design, architecture, and rollout.

Attendees will leave with the ability to confidently answer:

“Given what this agent does and who uses it, this is the licensing setup and this is the realistic cost.”

No SKU bingo. No surprises. Just practical clarity for building Copilot Studio agents that scale.

The 10 AI decisions companies must make now

AI is no longer a “nice demo” sitting next to the business. It is moving into the core of business processes, and that’s exactly why so many organizations get stuck. The bottleneck is rarely the technology. It’s the lack of explicit strategic decisions: Do we embed AI inside our processes or keep it as a separate assistant? Do we use AI to support people (Copilot) or let it execute steps autonomously (agents)? Do we centralize AI creation or empower teams with Copilot Studio while staying in control? And are we honest about the one foundation AI cannot live without: reliable, governed data?

In this session, you’ll get a clear, practical framework: 10 strategic AI decisions that determine whether AI becomes a collection of disconnected experiments, or a scalable capability that reshapes your operating model. Each decision is explained through a real-world lens: what it changes in process design, roles & responsibilities, governance/compliance, and Microsoft architecture (Dynamics 365, Microsoft 365, and the Power Platform).

You’ll leave with an actionable “decision compass” you can use immediately with leadership teams and architecture boards, covering topics like cost reduction vs value creation, standardization vs managing variation with AI, central vs federated governance, and why “AI without data is gambling.”

Key takeaways

- A clear map of the 10 decisions and what each one means in practice
- How to position Copilots vs autonomous agents
- Why data quality and ownership are board-level topics: “AI without data is gambling”
- A governance approach that prevents AI “wild growth” without killing innovation

Audience: Business leaders, IT/architects, product owners, process owners, and anyone building or scaling AI in a Microsoft ecosystem.

When I speak at community conferences, I sometimes miss the business track / sessions. And I think it's very important to get our clients ('the business') to these kind of conferences. Therefore, I created this 100% business session. And, of course consultants are welcome too. So they can use this knowledge in challenging their customers.

Build a life you want to remember

What if everything you do today eventually becomes part of a museum? A museum that tells the story of your life, exactly as you lived it.

In this inspiring and personal session, the speaker takes you along in a story about choices, perseverance, and meaning. About surrounding yourself with the right people. About daring to lean on others. About believing in something. About staying close to who you really are.

From climbing Alpe d’Huez ten times in a row to organizing his own impactful events, one question runs through the entire story. Are you living the life you truly want to live, or the life that is expected of you?

The speaker shows how his Big Five for Life, his personal life compass, helped him make choices that truly fit who he is. Through relatable stories, vulnerability, and concrete insights, he inspires you to reflect on what really matters to you.

This is not a passive listening experience. You leave with the first version of your own Big Five for Life, and with a fresh perspective on how you shape your life.

What makes this session unique:
This session is not a theoretical talk or a list of tips. It is an experience. A life story. Participants are guided through a powerful visualization of their own life as a museum. They hear honest stories about pushing boundaries, doubt, and perseverance. They gain insights into the importance of having the right people around them. There is a concrete moment in which participants begin to formulate their own Big Five for Life. And the impact of this keynote extends far beyond the moment itself.

What does it bring you:
After this session, you will reflect on what truly matters to you. You will look differently at the choices you make every day.
You will better understand how to bring more direction and energy into your life. And you will have the first version of your personal Big Five for Life on paper.

Who is this session for:
For professionals, leaders, and organizations who are looking for more meaning and direction. For those who want to inspire people to make conscious choices. And for those who believe that energy and impact come from authenticity.

Why this session stays with you:
Because it is not just a story you hear, but an experience you feel. And because it confronts you with a simple, yet powerful question: What will be hanging on your wall?

The speaker is a pre-sales consultant within the Microsoft ecosystem, an adventurous cyclist, and a passionate speaker who inspires people to make conscious choices in both work and life.

His story begins in 2012, when, against all expectations, he takes part in Alpe d’HuZes (charity ride in France). What starts as a personal challenge grows into a life-changing journey, ending in climbing the legendary Alpe d’Huez ten times in a single day.

Driven by the belief that people are capable of far more than they realize, he launches his own initiative to create meaningful experiences and make an impact for others.

Inspired by The Big Five for Life, he develops his own interpretation of this concept. Not as a bucket list, but as a sustainable compass that helps guide choices that bring energy and direction.

In his session , he combines personal stories, vulnerability, and powerful insights with a unique interactive experience. He does not just invite people to think, but to truly pause and reflect on what really matters to them.

His mission is clear: To help people create a life they can look back on with pride.