Sarah Wimberley
Principal & Founder, Ulster Technologies
Philadelphia, Pennsylvania, United States
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Sarah is a detail-oriented leader with twenty years of experience in marketing and cloud-based technology, specializing in sales, marketing, customer service, and reporting tools. As principal and founder of Ulster Technologies (www.ulster-tech.com), Sarah partners with individuals and organizations to align people, process, and technology—using enterprise architecture and martech strategy to drive organizational change and measurable business outcomes.
She has served as an enterprise architect, product owner and program/project manager at leading regional and national healthcare institutions. Sarah led dynamic, cross-functional teams through multiple product and platform migrations, passionately improving business processes and driving sales growth.
A graduate of Rosemont College with a Master’s in Strategic Leadership, Sarah is also an active volunteer, serving on various boards and committees, including as Vice President of Communications, Technology & Marketing for Village on the Ridge and as a Board Member and Technology Co-Chair for Philanos.
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The What, Who & Why of Consent Management
What is permission and consent management?
Who are the stakeholders?
Why does it matter?
Privacy laws around the United States are evolving and consumer expectations are getting higher everyday. Understanding the framework and fundamentals are important to not only efficiently establishing and/or maintaining compliance but also making the most of your first-party data.
In this session, we will establish foundational understanding of what is consent management; how organizations can meet internal goals and data governance needs; discuss related activities that support identity management and data governance (like cookie tracking and clean rooms); and review how to approach looking for technologies that can help you manage this (no specific platforms are endorsed).
The best audience members are:
-Working in mid-to-large organizations with meaningful customer data flows
-Navigating first-party data strategies post-cookie deprecation
-Feeling pressure from regulatory change + consumer expectations
-Looking for practical, cross-functional understanding (not overly technical or overly legal)
Strategic SWOT Mission
Engage in this Strategic SWOT Mission and find your organization’s balance between mission, fiscal solvency, and delivering value, giving space to all stakeholders and perspectives in a trusted space.
Strategic planning is a collaborative, proactive conversation that can help establish a firm foundation for an organization, expand or deepen its member engagement, and ensure it’s long-term viability in a community.
In this session, we’ll discuss the importance of strategic planning, highlight similarities and differences between strategy and tactics, review the framework of a strategic plan, and discuss the value and impact of a quality strategic plan on an organization, no matter its tenure or size.
From Spider-Sense to Systems Sense: Navigating Ethical AI
Artificial Intelligence, AI, is all anyone working in technology is talking about – the power, the opportunity, the acceleration. Just as Uncle Ben said to his nephew, the famed Peter Parker: “With great power, comes great responsibility.” AI is constantly evolving and it’s impossible to predict where we may be years from now, let alone months.
Don’t let AI be the Doc Ock to your organization’s technology decisions or trust – building upon traditional ethical frameworks, virtue ethics blended with contextual integrity offers us the ability to handle AI ethically in complex organizations and systems.
Through a deeper analysis and discussion of modern day cases studies, we can reflect on the pitfalls and wins of AI as such advanced technology permeates our everyday lives. We can look to the future and find ways to be our own hero – each of us can design and influence ethical AI.
This session is co-presented with Ivan Milanov: https://sessionize.com/ivan-milanov
Trust for One, All for Trust: Three Musketeers for a Safe Space
Situational leadership is a ‘what’s in it for us’ model where a foundational level of trust is table stakes in managing a team and adaptation is key. Whether you are Athos, a loyal and honorable servant leader; Porthos, competitive and seeking glory; or Aramis, a charming strategist – trust, empathy, and active listening are skills every leader needs to deepen trust, build relationships, and transform organizations.
In this session we’ll discuss how our trio of leaders would approach hidden workspace exposures, advocacy, and prioritization, all while building a culture of trust.
This session qualifies for CEUs.
Facing the Future: Three Ways to Proactively Manage Change
People, process, and technology – it’s that simple. A structured, proactive approach to change management can make all the difference when it comes to enabling and empowering AI adoption, responding in times of crisis and navigating organizational and personal change.
In this session we’ll discuss, through real use cases, how the understanding and balance of people, process, and technology is what keeps us sane, makes high-performing teams tick, and organizations succeed.
This session qualifies for CEUs.
Learning objectives:
-Define interdependencies in managing change
-Analyze the impact of people, process, and technology to current challenge(s)
-Apply learnings to a current challenge(s)
Three Lessons from a Woman in Enterprise Architecture
Women remain significantly underrepresented in enterprise architecture and technical leadership roles, yet organizations increasingly need leaders who can bridge people, process, technology, and strategy—especially in the age of AI transformation. But, this is not just a talk about enterprise architecture—it is a conversation about courage, purpose, leadership, and creating space for more people to thrive in technology.
In this candid and engaging session, I'll share my unconventional journey from art school and creative work into enterprise architecture leadership. Attendees will explore three powerful lessons that apply far beyond IT: be curious, be authentic, and be flawed.
This session challenges traditional assumptions about who belongs in architecture and leadership roles while highlighting why organizations benefit from hiring individuals with diverse backgrounds, nonlinear career paths, and varied lived experiences. Attendees will leave with practical strategies for building confidence, navigating change, fostering trust, supporting psychological safety, and transforming perceived weaknesses into professional strengths.
Attendees will learn:
-Why curiosity is a competitive advantage in technology and leadership
-How authenticity strengthens influence, trust, and collaboration
-Why embracing imperfection improves innovation and resilience
-How hiring managers can better support and retain diverse talent
-Practical ways to pursue ambitious goals despite fear and uncertainty
The people who will get the most out of this talk are:
-Curious but unclear about what EA actually is
-Feeling the pain of complex systems + unclear ROI
-Open to non-traditional career paths
-Interested in bridging business and technology
Short description (500 characters):
Women remain underrepresented in enterprise architecture despite organizations needing leaders who can connect people, process, and technology in the age of AI. In this engaging session, I share my unconventional path from art and photography to enterprise architecture leadership, exploring three lessons—be curious, be authentic, and be flawed—to help attendees build confidence, embrace change, lead authentically, and rethink who belongs in technical leadership.
Get Your Jersey On: Lean into Agile with Ivan & Sarah
Agile and Lean Six Sigma are often treated like rival football clubs squaring off on the pitch. Match after match, they can be seen as playing completely different styles of football: one pushing the tempo with quick passes and fast breaks, the other focused on disciplined formation, ball control, and precision execution.
In reality, both are playing for the same league promotion: continuous improvement and delivering real business value.
Agile brings the pace — quick adjustments, tight feedback loops, and the ability to pivot when the game changes. Lean Six Sigma brings the playbook — structured problem-solving, eliminating waste, and making data-driven decisions that keep the team organized and effective. Together, they’re not opponents — they’re teammates. When strategy meets speed, you build a squad that’s resilient, coordinated, and capable of scoring big when it counts.
Attendees won’t just learn the core principles of Lean Six Sigma and Agile — they’ll see how the two approaches can run the perfect give-and-go. You’ll walk away understanding how to build stronger teams, smarter processes, and better technical and business outcomes. We’ll also look ahead at how teams can — and should — ethically leverage AI, exploring real-world “what-if” retrospectives and practical use cases.
Lace up your boots and stretch. The whistle’s blown — kickoff starts now!
This session is co-presented with Ivan Milanov: https://sessionize.com/ivan-milanov
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ASCENT 2026 Annual Education Conference Sessionize Event Upcoming
KCDC 2026 Sessionize Event Upcoming
Nebraska.Code() 2026 Sessionize Event Upcoming
2026 MacAdmins Conference Sessionize Event Upcoming
The Joy of Leadership: Turning Vision into Action Upcoming
Facing the Future: Three Ways to Proactively Manage Change
ASCENT Webinar Series Upcoming
Strategic SWOT Mission
DynamicsCon 2026 Sessionize Event
NDC Toronto 2026 Sessionize Event
SOAHR 2026 - SHRM-Atlanta's Annual Conference Sessionize Event
2026 Nonprofit Technology Conference
Facing the Future: Three Ways to Proactively Manage Change
M365 Dublin User Group User group Sessionize Event
Power Up! Conference 2026
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Mautic World Conference (HYBRID), UK 2025 Sessionize Event
Cloud Lunch and Learn Weekly Sessions 25 User group Sessionize Event
Philanos Tech Talk
"Developing an AI Policy for Your Non-profit Organization" (virtual)
National Virtual Village Conference
Session: Strategic SWOT Mission
ASCENT 2025 Annual Education Conference Sessionize Event
DynamicsCon 2025 Sessionize Event
Rosemont College Alumni Journey Shareback Session
Michigan Technology Conference 2025 Sessionize Event
Microsoft Zero To Hero Community - 2025 User group Sessionize Event
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“Community Platforms Non-profit Engagement” (virtual)
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“AI and Collective Giving” (virtual)
Microsoft Fabric Cafe User group Sessionize Event
Power Up! Conference
“Software: Taking Your Organization to the Next Level”
Sarah Wimberley
Principal & Founder, Ulster Technologies
Philadelphia, Pennsylvania, United States
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