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Valerie Junk

Valerie Junk

Data Analytics, Visualization & Storytelling | Microsoft Data Platform MVP

Utrecht, The Netherlands

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Hi there. I am Valerie Junk.
I am passionate about creating insights from data and designing dashboards using Power BI. With my expertise in data analytics and visualization, I support companies in developing effective data-driven strategies that yield results and take the business to the next level.
Microsoft Data Platform MVP

Awards

Area of Expertise

  • Agriculture, Food & Forestry
  • Business & Management
  • Consumer Goods & Services
  • Information & Communications Technology
  • Media & Information

Topics

  • Business Intelligence
  • power bi
  • Data Analytics
  • Data Visualization
  • Data Viz
  • Dashboards
  • Fabric
  • Power BI / Fabric
  • Microsoft Fabric
  • Microsoft Power BI
  • Microsoft
  • All things data

Data Literacy: Navigating Your Way to Data-Driven Success!

Data literacy is for everyone—from data enthusiasts to business leaders. It’s about ensuring everyone understands data and has access to the information they need. When everyone’s on board, the whole company benefits from diverse insights and better decisions.

Join us to explore:

- What data literacy really means and why it’s crucial.
- How to make it work for your organization.
- Engaging all skill levels in the data journey.
- Key reasons why data literacy is essential.

This session will be interactive with Menti meter polls and plenty of Q&A. Come ready to participate and learn together!

Are you in our target audience? Absolutely! Will there be stroopwafels? You bet!

Session may include stroopwafels.

Elevating Power BI Visualizations: Combining Design Strategies and DAX

Are you interested in learning how to take your Power BI reports to the next level? This session will explore various design strategies to help you create visually stunning and engaging reports. From infographics to dark mode, this session covers different design options and provides insights into choosing the right design for your specific audience.

We will discuss effective color choices, design best practices, and strategies for implementing new design approaches at your company or for your customers.

But that’s not all! We’ll also dive into using DAX to improve custom Power BI visuals. You’ll learn how to create dynamic titles, implement color conditional formatting, adjust labels on the fly, and fine-tune visuals for a cleaner, more focused presentation.

By the end of the day, you’ll have a deep understanding of why diverse designs are key to success and how getting to know your audience can take you a long way. Also, you’ll learn how to use DAX to make your visuals stand out and take your reports to a new level. So get excited, and let’s get started!

This is a hands-on session where you can learn how to use different design types and DAX in everyday report building to enhance your visuals.

From data to action: Driving decision-making with Power BI

Let's face it; there are probably not many people designing dashboards and reports just to have something pretty to look at. Companies asking for dashboards want to get insights and eventually take action with these insights.
Many Power BI dashboards companies use do not fully fulfill this need. Often there is data, which is good, but taking action and taking the next step with the insights needs many additional steps... When we take a step back, the dashboards were intended to lessen the workload and not add to the workload.

In this session, "From Data to Action," I will show how you can visualize the data in a way that helps companies to take the next step. Often, this is not complicated, and you don't need to buy additional tools. Just some visual tweaks will go a long way!

Also, this session will focus on asking the right questions and tailoring the design to your audience. So it's a mix of visuals, examples, and theory about choosing the right design to answer the (actual) question.

Whether you are a business analyst, a data enthusiast, or a decision maker, this session will help you to bring your dashboards to the next level. It will also help you to communicate more clearly to the team what you are looking for, even if you don't know everything about Power BI and dashboard design.

Paint it Black: Rocking Dark Mode Dashboards

Designing Power BI reports can be tough; designing them in a different way than the old-school white background and standard Power BI color scheme can be even harder. Most people are afraid to use something other than the standard provided; however, designing a dashboard in a dark mode style (black or dark color background) is not only aesthetically better (okay, personal opinion 😉) but also can enhance user experience. Just think about working with tools that all have dark mode all day and then suddenly opening a Power BI report brighter than the sun. Who wants that?

The session aims to guide the audience through the process of designing a Power BI report that is presented in dark mode. From selecting appropriate visual elements to optimizing readability and accessibility, guidelines will be presented to create stunning visualizations that leave a lasting impression. And, of course, there is also some advice on how to sell this to the business!

Key topics
- Understand why a dark design can actually be beneficial
- Learn about the art of contrast and effective color choices
- Tips to increase readability and ease for the eyes
- Best practices in general when designing in Power BI
- How to sell this to the business

Visualizing Data for Non-Data Experts: Making Reports Accessible to All

Creating reports that effectively communicate data insights to non-data experts can be tough! While you as a developer know all ins and outs of Power BI and the data in the report, your audience maybe just got started or are less familiar with interpreting data.

The charts, graphs and tables you provide with the intention to inform, engage and trigger the audience may even have a complete different effect: they confuse and overwhelm your audience.

In this session, we'll explore how to visualize data in a way that is accessible to everyone, regardless of their level of expertise. The sessions attendees will learn how to identify their audience's needs, select the appropriate visualizations for their data, and present their findings in a clear and concise manner.
The session starts with discussing the importance of storytelling and how it can be used to create engaging reports that resonate with the target audience. Then it covers the key principles of effective data visualization, including:

* Choosing the right chart or graph for the data
* Simplifying complex data to make it easily digestible
* Incorporating visual cues to highlight important information
* Designing for accessibility, including colorblindness and other disabilities

Throughout the session, I provide practical examples and demonstrations of how to create effective data visualizations using Power BI.

The audience of the session will leave the session with a solid understanding of how to create reports that are accessible, engaging, and informative for everyone in their organization.

Storytelling & Power BI - Creating Power BI reports that connect with different audiences

Designing a report that will be viewed and used by different audiences can be challenging. You want to present information in an actionable, informative, and visually appealing way. However, users across an organization may have various requirements and Power BI experience levels. While some users need detailed information presented in different dimensions with possibilities to filter and drill through, others may only look for key performance indicators. Some users like to click through a dashboard to see specific information, while others want to print it or have a quick look on the phone to see the most relevant information.
This session covers steps you can take to understand the needs of different audiences. Topics covered are:

- Techniques and questions you can ask to understand your audience and to gather the report requirements.
- Examples of different visualizations (and ways to format them) to communicate with different audiences and get your message across
- Providing a consistent look and feel (with templates and color schemes) to reduce the cognitive load when looking at a report
- Best practices & tips to design actionable, informative, and easy-to-understand reports.

By the end of the session, attendees will understand better how to create a Power BI report that connects with different audiences across an organization.

Dashboard Design - The icing on the cake

Level: Beginning & Intermediate

This session uses a baking competition analogy to guide the audience through 5 steps for creating visually appealing and easy-to-read reports.

Just like anyone can bake a cake, anyone can build a report. But the best ones turn heads! Learn simple tricks to make your reports visually appealing, easy to understand, and leave a lasting impression. No prior design experience needed!
In this session, you will:

• Master the basics: Get a clear understanding of design principles that make reports pop in Power BI.
• Craft clear visuals: Discover easy-to-use techniques for creating visuals that make an impact on your audience (the end-user).
• Boost readability: Learn how to format your reports for clarity and impact.
• Design with Confidence: By the end of this session, you'll have the skills to create reports you're proud of and feel confident presenting them to any audience.

Get Creative with Power BI: Make these core visuals shine!

Creating reports with Power BI may seem easy at first. However, many people eventually discover that their reports are not being viewed, end-users are confused about navigating, and the process is more complicated than anticipated. This session will address these challenges and provide you with the skills to create visually appealing, intuitive, and actionable data visualizations that serve a clear purpose and effectively guide end-users.

In this session, I will demonstrate how to create data visualizations that are visually appealing, intuitive, and actionable - only using Power BI core visuals. Since many of us are creating reports for others who eventually need to maintain them themselves, I think it is important not to involve too many external tools and additional code - just keep it simple!

The techniques you will learn are practical and can be immediately applied to your work. You will learn how to:

- Use DAX to Enhance Visuals: Learn how to modify your visuals using DAX, such as changing colors and highlighting important information, to make critical insights stand out.
- Focus on Key Information: Learn techniques to refine your visuals so they display the most critical data, ensuring users can quickly grasp what matters most.
- Facilitate User Navigation: Explore different methods to enable smooth user navigation, allowing end-users to interact easily with your reports and find the necessary information.

Join me as we explore how to create purposeful, user-friendly visualizations using only Power BI's core features—no SVGs or external tools required. Let’s make your reports not just seen but truly understood!

Summary: Join me as we explore how to create purposeful, user-friendly visualizations using only Power BI's core features—no SVGs or external tools required. Let’s make your reports not just seen but truly understood!

This session is designed for data analysts, business intelligence professionals, and anyone looking to improve their Power BI data visualization skills. The examples shown are for different levels of experience, so this session should have something for everyone!

Power BI vs. Real-Time Dashboards: It's Not Just About Looks

WWith the release of Real-Time dashboards, we now have two great options for building visualizations on top of our data: Power BI and the new real-time dashboards. But which one is the right fit for your needs?

In this session, we’ll host a friendly contest between Power BI and Real-Time dashboards, exploring their functionality, performance, ease of use, and sharing options. In this level 200 session, we’ll dive into practical use cases, comparing the strengths and weaknesses of the two options from Microsoft Fabric.

Join us for a relaxed and embracing session. We will cover the options for choosing which tool to use, when, and why it is not as intuitive as you might think.

After this session, you will have the confidence and skills to choose the right tool for your business scenario.

Power BI Gebruikersdag 2025 Sessionize Event Upcoming

March 2025 Utrecht, The Netherlands

SQL Konferenz 2025 Sessionize Event Upcoming

February 2025 Hanau am Main, Germany

Cloud Technology Townhall Tallinn 2025 Sessionize Event Upcoming

January 2025 Tallinn, Estonia

Data Community Day Austria 2025 Sessionize Event Upcoming

January 2025 Vienna, Austria

Power Conference 2024 Sessionize Event

December 2024 Prague, Czechia

Budapest BI Forum 2024 Sessionize Event

November 2024 Budapest, Hungary

PASS Data Community Summit 2024

November 2024 Seattle, Washington, United States

DataPopkorn - a bite-sized knowledge! Sessionize Event

October 2024

DATA BASH '24 Sessionize Event

October 2024

Global Fabric VizDesign Hub Usergroup

Power BI: Design for Accessibility session

October 2024

Data Saturday & Fabric Friday Holland 2024 Sessionize Event

October 2024 Utrecht, The Netherlands

SQL Konferenz 2024 Sessionize Event

September 2024 Hanau am Main, Germany

DATA:Scotland 2024 Sessionize Event

September 2024

Data Saturday Oslo 2024 Sessionize Event

August 2024 Oslo, Norway

European Power Platform Conference (EPPC24) Sessionize Event

June 2024 Brussels, Belgium

Data Saturday Stockholm 2024 Sessionize Event

May 2024 Solna, Sweden

Design Donderdag

Design: Trends & Skills

May 2024

DataGrillen 2024 Sessionize Event

May 2024 Lingen, Germany

Viz.fo

Precon (full day workshop): Dataviz and DAX (Elevate your visuals using DAX)

May 2024 Tórshavn, Faroe Islands

Power BI Gebruikersgroep

Power BI Meets Design: Creating Accessible, Intuitive, and Action-Driven Reports.

April 2024 The Hague, The Netherlands

SQLBits 2024 - General Sessions Sessionize Event

March 2024 Farnborough, United Kingdom

Power BI & Fabric Summit 2024 Sessionize Event

February 2024

Data Community Austria Day 2024 Sessionize Event

January 2024 Vienna, Austria

DATA BASH '23 Sessionize Event

November 2023

Budapest BI Forum 2023 Sessionize Event

November 2023 Budapest, Hungary

#DataWeekender 6.5 Sessionize Event

November 2023

dataMinds Connect 2023 Sessionize Event

October 2023 Mechelen, Belgium

Data Moshpit 2023 Sessionize Event

September 2023 Berlin, Germany

SQL Konferenz 2023 Sessionize Event

September 2023 Hanau am Main, Germany

Data Saturday Croatia 2023 Sessionize Event

June 2023 Zagreb, Croatia

Data Saturday Stockholm 2023 Sessionize Event

May 2023 Stockholm, Sweden

SQLBits 2023 - General Sessions Sessionize Event

March 2023 Newport, United Kingdom

Power BI Gebruikersdag 2023 Sessionize Event

March 2023 Utrecht, The Netherlands

Power BI Summit 2023 Sessionize Event

March 2023

Valerie Junk

Data Analytics, Visualization & Storytelling | Microsoft Data Platform MVP

Utrecht, The Netherlands

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