What do Partners expect from ISVs and what do ISVs expect from Partners?

Partners and ISVs... the Partners bring the clients and the ISVs bring the solutions that bridge the functionality gaps. In theory, it should be a perfect relationship like peanut butter and jelly. But some days it feels like a "can't live with them, can't live without them" situation. Each side wants the other to do more. Partners want ISVs to make everything quick, easy, cheap, and perfect. ISVs want partners to carry their own weight and invest more in the relationship. Where's the healthy medium? What works? What kind of ISVs would Partners prefer to work with? And what kind of Partners would ISVs want selling their solutions? Join this townhall panel of 3 Partner and 3 ISV representatives who will share their insights. Bring a pen, a paper, a bag of popcorn, and your questions to this can't miss session!

Aj Ansari

COO at DSWi, Microsoft MVP

Houston, Texas, United States

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