Cassandra Faris

Information & Communications Technology

Professional Networking Personal Branding Social Media Hiring Interviewing Employee Engagement Career Growth Recruiting Mental Health Employee Happiness Communication People Management Soft Skills Agile Mindset Agile Leadership

Columbus, Ohio, United States

Business & Tech: A Communication Guide

Development teams and business decision makers frequently conflict. Business people don’t always understand that without software, their companies wouldn’t make money. Developers don’t always realize that solving a problem requires more than the latest framework. Each group has different priorities. This session is designed to help technical teams reconcile those priorities. You will learn to identify the values you share with the business and how to communicate with those shared values in mind. You’ll also learn how to apply different communication styles when discussing technical solutions with the business. By finding a shared set of values and a shared language, you’ll create solutions that have business and technology working in harmony.

The presentation will have an overview of the communication problems teams often face. Then, we'll talk about different communication styles using the DISC assessment, give some practical tips for building rapport, and having conversations once those things have been discovered. There will be interactive components to the talk in the form of brief discussions and exercises.


Cassandra Faris

Community Manager at SaltStack

Cassandra Faris is passionate about the human side of technology. She is the Community Manager at SaltStack, an event-driven security, cloud, and configuration management software company. Her career has focused on supporting tech professionals through training, community outreach, marketing, hiring, mentoring, and employee engagement. She is an international speaker who specializes in teaching people how to communicate, be more effective team members, and advance their careers. She is President of the Stir Scholarship for women pursuing technology degrees and President Emeritus of the DogFoodCon tech conference. She has an MBA in Organizational Leadership. When she's not busy with the tech community, she is an avid tabletop gamer, runner, and soccer fan who travels as much as possible.


I'm an international speaker who specializes in teaching professional skills to technical audiences.

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