In any project, there is what excites us, what makes you dream, what pushes us to move forward: it's our cherry.
But what will nourish us is the cake.
Too often, when launching projects, we talk a lot about the cherry, its shape, its color, its sugar level, its quality (organic or not...).
But what's more important? Would you buy a cherry without the cake?
As soon as the project starts, the injunctions on the cake will rain down (gluten-free, almond-free, etc.) which will disrupt the unprepared project teams.
So how can we get project leaders to talk to us about the cake?

Product Owner, Product management,