Many companies ask us what exactly the Metaverse can do for their learning experience or their brands.

One of the most fundamental ways for brands to enter the metaverse is to take full advantage of gaming platforms like Minecraft, Roblox or Fortnite.

Companies like Spotify, Netflix, Nike and Walmart have partnered with Roblox, while others like Burberry are using Minecraft as a branding experience.
The power of these brand experiences lies in how unrelated they are to what the company does in real life. However, due to the playful nature of these interactive experiences, Gen Z and also GenA firmly align themselves with many of them.

So why do companies choose these gaming platforms as their Metaverse presence? Why don't they use other "mature" technologies? Why do they rely on gaming instead of VR?

With my impulse i want to give an overview of why these well-known gaming platforms are so well suited to pave the way for big brands into the metaverse.