With over 25 years of experience in managing projects, products, teams, and organizations, I support startups, SMEs, and large corporations in their transformation.

🚀 My expertise: helping organizations and teams achieve greater impact through agile practices.

💡 What I offer:
✅ Organization Coaching: Assisting companies in overcoming obstacles, clarifying their operations, and creating an environment conducive to autonomous, aligned, and resilient teams.
✅ Team Coaching: Strengthening team cohesion and collective resilience, improving interactions, and establishing solid agile practices for sustainable adaptability.
✅ Initiating and Supporting Agile Transformations: Starting a transformation process, stabilizing it, or correcting it in case of difficulties.
✅ Coaching & Supporting Key Roles: Scrum Masters, Product Owners, RTE, PM, STE... to help them become true agents of change.
✅ OKR Expert (certified OKR Master): Training and support to align strategy and execution while ensuring robust implementation.
✅ Training in the SAFe® 6.0 framework in French:
🎯 Leading SAFe®
🎯 SAFe® Agile Product Management
🎯 SAFe® Lean Portfolio Management
🎯 SAFe® Product Owner / Product Manager
🎯 SAFe® Release Train Engineer

🎤 Speaker: Agile en Seine, Agile Tour Rennes, Nantes, Clermont-Ferrand, Printemps Agile de Caen

📢 Want to discuss your organizational challenges? Let's talk!

🌍 Founder of transformationagile.com

#Agility #Coaching #Transformation #Resilience #SAFe #Scrum #Kanban #OKR #AgileAtScale #Startup #SME #LargeCorporation

With over 25 years of experience in managing projects, products, teams, and organizations, I support startups, SMEs, and large corporations in their transformation. 🚀 My expertise: helping organizations and teams achieve greater impact through ag... Show more

Samah Alafeef

Founder and CEO of Metanoia Training and Consulting

Project Management Professional and Regional Officer of the International Federation of Global and Green Information and Communication Technology (IFGICT).
Samah Alafeef a computer engineer brought a broad range of technical and data management skills to her extensive work experience. Samah holds a master's degree in Project Management Engineering and a diploma in Humanitarian Logistics and Supply chain. The combination of managerial and technical skills she has in both the Humanitarian and Commercial sectors enabled her to serve as a consultant in various aspects related to management and technology. Samah is a PMP® certified, Risk RMP ® certified, Agile ACP certified, certified Microsoft innovative educator, and certified green IT professional. She is coaching people and organizations to develop their professional images, being agile, and jump to a higher professional level.

Samah Alafeef Founder and CEO of Metanoia Training and Consulting Project Management Professional and Regional Officer of the International Federation of Global and Green Information and Communication Technology (IFGICT). Samah Alafeef a compu... Show more

An Enterprise Advocate (and occasional manager) at GitHub, Jon Peck meets daily with maintainers, startups, and F500 executives to familiarize them with industry best practices, policy suggestions, and product capabilities across DevOps and AI. With 25+ years of experience as a fullstack developer, architect, and advocate, he aims to to bring engaging, real-world learnings to both boardrooms and global conferences.

- Speaker (conferences): Dev Exec World 2025, STARWEST 2024, InnerSource Summit 2023, GitHub Galaxy 2023, DevWeek Management 2023, Startup Grind 2022, GitHub InFocus 2022, DeveloperWeek 2018-20, SeattleJS, Global AI Conf 2018-19, AI Next 2019-20, MLOps World, Data Innovation Summit, Nordic APIs 2018-19 (keynote), ODSC East+West, API World, O'Reilly AI, OSCON
- Speaker (tech schools): Galvanize, CodeFellows, Metis, Epicodus, Alchemy
- Organizer: Seattle Building Intelligent Applications Meetup
- Educator: Cascadia College, Seattle C&W, consultant
- Lead Developer: Empower Engine, Giftstarter, Mass General Hospital, Cornell University
- Technical Advocate: Algorithmia, GitHub

An Enterprise Advocate (and occasional manager) at GitHub, Jon Peck meets daily with maintainers, startups, and F500 executives to familiarize them with industry best practices, policy suggestions, and product capabilities across DevOps and AI. With ... Show more

✨ Chi sono in poche righe (ma piene di senso)

Docente d’inglese in una vita precedente (ma siamo sicuri???), con la testa tra le nuvole e i piedi ben piantati nelle Roadmap, oggi sono una Scrum Master che ama sperimentare, innovare e prendersi cura delle persone nei momenti di cambiamento.

La mia bussola? L’agilità come mindset, la visione di prodotto al posto della logica di progetto, e una fiducia incrollabile nel potere della giocosità come leva di trasformazione.

Amo tutto ciò che è didattica innovativa, inclusione, collaborazione e quel meraviglioso caos creativo che si accende quando i team trovano il proprio ritmo.

Mi definiscono sognatrice, io dico che sono semplicemente un’eterna bambina con la passione per le retrospettive ben fatte, le user story ben scritte, e i momenti in cui si ride insieme tra un daily e una review.

Non porto soluzioni, porto domande che aprono strade.

✨ Chi sono in poche righe (ma piene di senso) Docente d’inglese in una vita precedente (ma siamo sicuri???), con la testa tra le nuvole e i piedi ben piantati nelle Roadmap, oggi sono una Scrum Master che ama sperimentare, innovare e prendersi cur... Show more

Padre, agile coach, facilitador gráfico, amante de los juegos de mesa y en otra vida, desarrollador especializado en banca de inversión.

Los 2 primeros, definen el afán de evolución y aprendizaje, motor de una auto-motivación constante en cada reto que se me presenta.
Los 2 segundos, el alimento de mi curiosidad y ganas de pasármelo bien, haga lo que haga con la mirada en el proceso y no en el fin.
El último, el foco en el bien mayor, el gusto por el trabajo bien hecho y la cultura del trabajo duro para alcanzar un propósito común.

Tras 18 años de experiencia en consultoría, con clientes desde los extintos Banco Popular o Caja Madrid al Banco Santander o INSS, me siento profundamente ligado a la evolución de las personas, lo que me llevó a impartir talleres en diferentes ámbitos como en cliente final o en colegios, tanto con alumnos como con profesores, nutriéndome de diferentes maneras de enseñar y sobre todo, de aprender.

Padre, agile coach, facilitador gráfico, amante de los juegos de mesa y en otra vida, desarrollador especializado en banca de inversión. Los 2 primeros, definen el afán de evolución y aprendizaje, motor de una auto-motivación constante en cada ret... Show more

Licensed Barber Stylist, Former Marketing Manager, and Life Coach, Jessica Cockerham hails from the Blue Ridge Mountains in NC. Known as Jessica She Cutz her experience working closely with big named companies like the The NBA, PGA Tour and Jack Daniels brands allows her to bring her business expertise to the Hair industry.

Licensed Barber Stylist, Former Marketing Manager, and Life Coach, Jessica Cockerham hails from the Blue Ridge Mountains in NC. Known as Jessica She Cutz her experience working closely with big named companies like the The NBA, PGA Tour and Jack Dan... Show more

Roger delivers smart, strategic Microsoft 365 solutions that connect technology, organization, and culture. As a Senior Cloud Advisor specializing in Copilot, Modern Work, Security, and Compliance, he helps businesses navigate their digital transformation—with clear strategy, hands-on expertise, and a sharp focus on what really matters. His home base? techtask consulting, a boutique Swiss IT consultancy.

Roger delivers smart, strategic Microsoft 365 solutions that connect technology, organization, and culture. As a Senior Cloud Advisor specializing in Copilot, Modern Work, Security, and Compliance, he helps businesses navigate their digital transform... Show more

Recognized as 1 of the 100 women who make significant contributions in the Lean and Agile spaces around the world, by LeanInAgile (LIA) .
Lean&Agile Coach at eDreams ODIGEO, DA Trainer, Head of Business and Culture at Jornada Colaborativa Community, Co-Host of Agile World News Portuguese and Director of Communities at Agile World Institute, Professor in MBAs, speaker and co-author of several books in the area of Agility and Technology.
Passionate about people and learning, always ready to explore new ways of working that encourage a collaborative environment, with diversities, delivering value and results according to a purpose.
Experienced in high-tech companies such as HP and CA, as well as having taken part in Shell and Fábrica de Startups Acceleration and Growth Programme.
Main Certifications: ICAgile-Lean Portfolio Management, PMI-DAVSC,PMI-DAC, SAFe Agilist, ICC (International Coaching Community), TCS (Transformación Cultural Sistemica), PMI-PMP (50K), CSM, ITIL-F.

Recognized as 1 of the 100 women who make significant contributions in the Lean and Agile spaces around the world, by LeanInAgile (LIA) . Lean&Agile Coach at eDreams ODIGEO, DA Trainer, Head of Business and Culture at Jornada Colaborativa Community,... Show more

Vahid Mohammadi is the founder of Universitio LTD, the company behind Askimate, an AI technology designed to simplify higher-education admissions. With extensive experience managing international recruitment portfolios for UK universities, Vahid brings a unique blend of expertise in both education and technology. He writes about the intersection of policy, tech, and student mobility, offering insights into the evolving landscape of global education.

Vahid Mohammadi is the founder of Universitio LTD, the company behind Askimate, an AI technology designed to simplify higher-education admissions. With extensive experience managing international recruitment portfolios for UK universities, Vahid brin... Show more

Pierre DeBois is the founder and CEO of Zimana, an analytics services firm that helps organizations achieve profitability improvements in marketing, Web development, and within their business operations. Zimana has provided services for businesses from many industries. Pierre’s articles are among CMSWire's Top 10 Digital Marketing Articles for 2018, 2020, 2021 and 2022.

Pierre has provided digital marketing and analytic workshops. His first major workshop was for the City of Chicago Treasurer’s Office as part of the 2014 Small Business Expo (SBE). He has also conducted several workshops since the 2014 SBE, including the following:

• A general marketing workshop and panel for General Assembly in Chicago
• CivicBLUE workshops for BlueLacuna, a business incubator in the Pilsen neighborhood of Chicago; CivicBLUE explained the importance of data science for developing community solutions
• The DX Summit, a marketing conference hosted by CMS Wire in 2015, 2016, and 2017
• R programming workshop at Interop ITX in Las Vegas
• Analytics workshop for Content Marketing World in Cleveland (2017).
• Google Analytics and R programming at Indy.Code and Nebraska.Code, developers conferences in Indianapolis, Indiana, and Council Bluffs, Iowa (Omaha), respectively.
• Sentiment Analysis at O’Reilly OSCON in Portland Oregon (2018).
• Tensorflow in R Programming; A Primer at DevFest KC 2019, Kansas City, MO.
• Tensorflow in R Programming; A Primer at Tom Tom AML, Charlottesville, VA
• Exploratory Data Analysis in R Programming, CodeMash, Sandusky, OH
• Juneteenth Conference (online)
• Signals, Cheetah Digital Media (online)
• CodePalousa, Louisville, KY (online)
• IndyCode, Indianapolis, IN - 2022
• CXSummit, Simpler Media, Austin, TX -2023
• Conversion Conference, Las Vegas, NV 2023
• Content Marketing World, Washington, DC 2023
• Marketing Analytics and Data Science conference, Washington, DC 2023
• CodeMash, Sandusky, OH 2024
• CommerceNow24 (online webinar), 2024
• Black Is Tech conference, Houston, TX 2024

His workshops have covered the gamut of business, data science, and programming topics, with a focus on JavaScript frameworks, Google Analytics, and R Programming.

Pierre is also an analytics tech and business intelligence writer. He has contributed articles to CMS Wire and ITProToday. He is also an associate editor of business book reviews for Small Business Trends, as well as credit as a technical editor for two Pearson/Que digital marketing publications.

Pierre has been featured in the Chicago Sun-Times, and was a presenter for the Google Get Your Business Online program. He successfully brought the program back to Gary Indiana in 2017.

Pierre is a Prairie View A & M University graduate (mechanical engineering) and a Georgia Tech graduate (MBA). He is a native of Gary, Indiana, serving small businesses and organizations throughout the United States.

Pierre DeBois is the founder and CEO of Zimana, an analytics services firm that helps organizations achieve profitability improvements in marketing, Web development, and within their business operations. Zimana has provided services for businesses fr... Show more

Eric is an independent Business Intelligence consultant, serving a range of clients including service and manufacturing enterprises, startups, and non-profit organizations. His practice includes SQL Server-based projects as well as Excel, Office Automation, and the occasional Microsoft Access project. Eric works with the Atlanta PASS Chapter as the webmaster and has volunteered with SQL Saturday Atlanta since the first event (SQL Saturday #13). Recently, he has presented to SQL Saturday Atlanta, SQL Saturday Chicago, Atlanta Code Camp, the Atlanta Power BI chapter, and the Kennesaw (GA) Amazon Web Services Meetup group.

Eric is an independent Business Intelligence consultant, serving a range of clients including service and manufacturing enterprises, startups, and non-profit organizations. His practice includes SQL Server-based projects as well as Excel, Office Auto... Show more

Tal Uscher is the Managing Director of Agiliana, a consulting firm specializing in transformation, organizational development, and agile management. He holds degrees in business administration and business informatics.

For over 20 years, Tal has been shaping transformations and change processes as a senior leader, consultant, and organizational coach for renowned organizations such as Airbus, Amnesty, Daimler, DKB, EnBW, Tele Columbus, Volkswagen, and Yello.

Tal supports teams in implementing and evolving agile frameworks and assists companies in building agile and fluid organizations. His primary focus is on making transformations participatory, human-centered, and sustainably successful.

Tal Uscher is the Managing Director of Agiliana, a consulting firm specializing in transformation, organizational development, and agile management. He holds degrees in business administration and business informatics. For over 20 years, Tal has b... Show more

Hello! I'm a Solution Architect at Eide Bailly LLP, a top-notch accounting and business advisory firm, and a proud Featured Fabric Partner. I love working with clients and teams to craft and deliver innovative solutions to business challenges using Microsoft technologies and platforms.

With over 20 years of experience in software engineering, I hold master's degrees in both software engineering and data science. I'm also certified in over 20 industry areas, including Microsoft Solution Architect certifications for Azure, Power Platform, and Dynamics.

My expertise spans across Microsoft Azure, Microsoft Dynamics, Microsoft Fabric, Power Platform, Microsoft Office, Microsoft Development frameworks, tools, and DevOps, as well as major open-source development platforms. I specialize in designing and implementing no-code, low-code, and custom solutions, and I thrive on leading and collaborating with both on-shore and off-shore development teams to drive innovation and deliver customer value.

I'm known for my exceptional communication skills, which allow me to connect with both technical and non-technical audiences at all levels. I've had the pleasure of presenting at several industry conferences, including the Fabric Community Conference, Microsoft Ready, Microsoft Convergence, and StarWest / East.

In my spare time, I enjoy indulging in my interests in U.S.A. Swimming, space exploration, science, engineering, and Lego. I'm passionate about creating software that solves real problems and makes a positive impact.

Hello! I'm a Solution Architect at Eide Bailly LLP, a top-notch accounting and business advisory firm, and a proud Featured Fabric Partner. I love working with clients and teams to craft and deliver innovative solutions to business challenges using M... Show more

Mabuhay! I'm Doher Drizzle Pablo, or simply Drizzle. As a speaker with a heart and a genuine ability to empathize, I stand out in connecting with audiences. My unique name mirrors a distinct personality that permeates everything I undertake. With nearly 15 years of experience in the IT domain, I stand as a young achiever with a deep specialization in cloud technology and business transformation.

My versatility extends across various facets of an organization, encompassing marketing, pre-sales, sales, customer service, operations, and beyond. I thrive in project management, holding notable certifications including PMP, Scrum Master, LEAN Six Sigma, and expertise in Microsoft solutions like Microsoft 365, Power Platform, Dynamics 365, Azure, Data and AI.

Proudly carrying the banner of an Atenean, Isabelina, and a Bicolana, I hold my heritage in high esteem. My passion lies in Microsoft Business Applications, Data & AI, where I strive to lead successful digital & AI transformations. Beyond expertise, I bring a speaker's heart, always empathizing and stepping into the audience's shoes. Let's collaborate for the success of your organization and individuals, leveraging the power of Microsoft's solutions and my heartfelt approach!

Mabuhay! I'm Doher Drizzle Pablo, or simply Drizzle. As a speaker with a heart and a genuine ability to empathize, I stand out in connecting with audiences. My unique name mirrors a distinct personality that permeates everything I undertake. With nea... Show more

Anna Lavrova helps organisations grow by making work more human and honest. With 16+ years in IT, agile, and coaching, she supports leaders and teams in navigating complexity with clarity, energy, and agency, bringing sharp insight and bold energy to every room.

Anna Lavrova helps organisations grow by making work more human and honest. With 16+ years in IT, agile, and coaching, she supports leaders and teams in navigating complexity with clarity, energy, and agency, bringing sharp insight and bold energy to... Show more

Samantha is a visionary who bridges the gap between ancient wisdom, modern medicine, and artificial intelligence. As the founder of Manifesting Desires, she specializes in "Human Architecture"—optimizing the physical and digital environments where we live and work. Uniquely, she is a pioneer in "Persona Engineering," having developed proprietary frameworks to architect Custom AI Agents that mimic human empathy and intuition. She teaches leaders how to build "teams of teammates" that include both humans and AI, fostering a symbiotic relationship between biological and digital consciousness to solve complex health and business challenges.

Samantha is a visionary who bridges the gap between ancient wisdom, modern medicine, and artificial intelligence. As the founder of Manifesting Desires, she specializes in "Human Architecture"—optimizing the physical and digital environments where we... Show more

Michael Allison, is a U.S. Marine Purple Heart Veteran, award-winning entrepreneur, best-selling author, and international keynote speaker. A globally recognized expert in identity-driven leadership and organizational resilience, Michael transforms adversity into strategic advantage. Over two decades, he has led Marines in combat, managed multi-million-dollar government projects, directed higher-ed programs, and scaled an INC 5000 franchise to successful exit. Michael equips leaders and teams to break internal limitations, guard energy, and thrive under pressure. His signature frameworks—Break The Bottle and Protect The House—blend combat-tested leadership, trauma-informed coaching, and enterprise execution discipline. Michael has delivered transformational keynotes, workshops, and consulting for world-class organizations globally. He empowers professionals to align technical brilliance with human resilience and lead with clarity, creativity, and conviction.

Michael Allison, is a U.S. Marine Purple Heart Veteran, award-winning entrepreneur, best-selling author, and international keynote speaker. A globally recognized expert in identity-driven leadership and organizational resilience, Michael transforms a... Show more

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This is just a placeholder for now. Show more

Chris Leonard is a speaker and business coach who builds high-performing teams around complex problems and helps leaders do the same.
Drawing from Agile, LeanStartup, EOS, and more, Chris gives his clients the right skills to meet their goals. He founded No Impediments in 2023 where he serves clients in higher ed, retail, life sciences, and more.
Chris came to coaching as a second career after 10years on the road in the music industry. He lives in Nashville, Tennessee with his wife, two kids, a dog and a cat.

Chris Leonard is a speaker and business coach who builds high-performing teams around complex problems and helps leaders do the same. Drawing from Agile, LeanStartup, EOS, and more, Chris gives his clients the right skills to meet their goals. He fo... Show more

Marie Wiese is a marketing strategist and founder of Marketing Copilot®. She is a Microsoft MVP in AI and host of the international podcast, Women Talk Tech and the podcast The Hot Seat for Microsoft Partners. Marie has worked in the technology sector for 35 years and focuses on marketing automation/CRM and the digital transformation of the sales and marketing functions. Marie helps Microsoft partners, ISVs and customers build demand generation programs for their organizations.

Marie Wiese is a marketing strategist and founder of Marketing Copilot®. She is a Microsoft MVP in AI and host of the international podcast, Women Talk Tech and the podcast The Hot Seat for Microsoft Partners. Marie has worked in the technology secto... Show more

With a broad, multidisciplinary background in software development, architecture, product ownership, and marketing, Fernandez is a gifted technology leader. He holds degrees in informatics and computer science and a Master’s in Finance, which shaped his combined expertise in technical and business realms.

Over the past 20 years, Fernandez has overseen more than 250 projects across four continents and 25 countries, delivering technical solutions in content, commerce, mobile, and martech for some of the world’s most renowned companies. From writing code as a developer and designing systems as an architect to training teams, serving as a CTO, advising global enterprises, defining product roadmaps, and developing marketing strategies, he has taken on nearly every role in technology and digital innovation.

Fernandez has led multicultural teams of managers, content experts, engineers, strategists, and architects (he is fluent in Spanish, Portuguese, and English). His professional mission is to constantly close the gap between business vision and technical execution. His work in media, retail, banking, hospitality, telecoms, and technology has given him a comprehensive view of the possibilities and challenges businesses face in the digital age.

Currently serving as Executive Director of Technology in VML, Fernandez is focused on the future of content, marketing, and automation platforms, investigating how companies can produce, distribute, and profit from emerging technologies such as artificial intelligence, composable architectures, and data-driven personalization.

With a broad, multidisciplinary background in software development, architecture, product ownership, and marketing, Fernandez is a gifted technology leader. He holds degrees in informatics and computer science and a Master’s in Finance, which shaped ... Show more

Seasoned engineering leader with over 20 years into the Software industry and currently working at Procore building platform for IAM domain. Prior to this I have been with Autodesk leading Data Engineering teams specifically Ingestion and processing teams.
In my prior stints have also led E&U Cloud at Salesforce and focussed on building new products for Digital Transformation. Been developer, lead, architect at previous roles and indebted to full-stack development background and the knowledge gained there.
Current focus is building and empowering high performance teams who create modern applications and driving agile values.

Seasoned engineering leader with over 20 years into the Software industry and currently working at Procore building platform for IAM domain. Prior to this I have been with Autodesk leading Data Engineering teams specifically Ingestion and processing ... Show more

Giulia is a data engineer and Power Platform enthusiast who happily lives in the world of Power BI charts, Power Automate flows, and Power Apps buttons that actually get things done. A former teacher, she still can’t resist explaining everything—but now with fewer worksheets and more automation jokes. She loves helping people realize that data doesn’t have to be scary… unless you forget to refresh it.

Giulia is a data engineer and Power Platform enthusiast who happily lives in the world of Power BI charts, Power Automate flows, and Power Apps buttons that actually get things done. A former teacher, she still can’t resist explaining everything—but ... Show more

Fredrik is a software architect thriving in the borderland between software-, product- and business development. He has written code in Visual Basic. The non-.NET kind. Yes, he is that old. He is an occasional conference speaker (DevSum, Øredev and user groups in Sweden and Norway, among others), and a photographer.

Fredrik is a software architect thriving in the borderland between software-, product- and business development. He has written code in Visual Basic. The non-.NET kind. Yes, he is that old. He is an occasional conference speaker (DevSum, Øredev and u... Show more

Nishanth Sirikonda is a Workday Solutions Architect with over 10 years of experience designing and implementing scalable, secure, and user-focused HCM solutions. He specializes in Workday HCM, Payroll, Time Tracking, Absence, Compensation, and complex integrations, driving efficiency and aligning systems with business goals. Known for his leadership in enterprise transformations, Nishanth has led global deployments, M&A integrations, and compliance initiatives across public and private sectors. His expertise spans architecture, testing, reporting, and governance. Passionate about process improvement and innovation, he collaborates closely with stakeholders to deliver impactful, future-ready solutions that streamline operations and elevate workforce experiences.

Nishanth Sirikonda is a Workday Solutions Architect with over 10 years of experience designing and implementing scalable, secure, and user-focused HCM solutions. He specializes in Workday HCM, Payroll, Time Tracking, Absence, Compensation, and comple... Show more

With over 25 years of experience building digital products, including 12 years in senior product leadership roles such as CPO, I bring deep expertise in product development and leadership. Today, I advise businesses on product leadership while co-organizing Product at Heart, one of Europe's leading product conferences, keeping me closely connected to emerging industry trends and challenges.

With over 25 years of experience building digital products, including 12 years in senior product leadership roles such as CPO, I bring deep expertise in product development and leadership. Today, I advise businesses on product leadership while co-org... Show more

Co-founder and Head of Business Development at data4all. We are dedicated to the digitization of processes and implementation of data culture through Microsoft 365, Power Platform and Copilot.

Expert in Digital Transformation and People Analytics. Consultant and Trainer. Microsoft Certified PL300, Master in BI & Big Data. I have more than 10 years of experience in technology positions in large companies in sectors such as IT consulting and Oil & Gas.

I am co-founder of the Think Tank “People Analytics Spain”. I am motivated to implement the data culture in companies and thus help them grow by bringing out the full potential of the Microsoft ecosystem.

Co-founder and Head of Business Development at data4all. We are dedicated to the digitization of processes and implementation of data culture through Microsoft 365, Power Platform and Copilot. Expert in Digital Transformation and People Analytics.... Show more

Digital Product specialist in a Product Operations team at Petrobras that promotes internal communities and courses to make hundreds of product owners and product managers more fluent in product management and product discovery practices.

Digital Product specialist in a Product Operations team at Petrobras that promotes internal communities and courses to make hundreds of product owners and product managers more fluent in product management and product discovery practices. Show more

Hello! I'm Alfredo Rodríguez, known in the underground as "DrakoRod," a PostgreSQL Solutions Architect at Wolfgres Postgres Enterprise. Over the past few years, I've been constantly studying and designing PostgreSQL-based solutions for multiple platforms. I love open source, rock/metal, and beer.

Hello! I'm Alfredo Rodríguez, known in the underground as "DrakoRod," a PostgreSQL Solutions Architect at Wolfgres Postgres Enterprise. Over the past few years, I've been constantly studying and designing PostgreSQL-based solutions for multiple platf... Show more

He is an expert in data-driven marketing and customer insights with over 20 years of experience using data to optimize marketing and sales strategies. His focus is on helping companies ask the right questions and turn data into real competitive advantages—moving beyond mere performance metrics to well-founded strategic decisions.

He has built marketing teams in 42 countries, developed the CRM strategy for a leading automotive aftermarket player in the EU, and scaled digital business models for SMEs based on data. His approach combines marketing, data analytics, and strategy to enable data-informed decisions that drive both short-term efficiency and long-term effectiveness.

With his own MATCH framework, he emphasizes a holistic approach to marketing analytics. Rather than relying on isolated metrics or platforms, he integrates multiple analytical methods to precisely understand the impact of marketing initiatives. Finding the right balance between attribution, marketing mix modeling, lift analyses, qualitative insights, and message analytics is, in his view, the key to making sound decisions.

As a speaker and host of the dataengage.io podcast, he shares hands-on experience to make data-driven marketing strategies tangible. His goal is to help organizations generate real value from their data—without getting lost in isolated figures or short-term KPIs.

He is an expert in data-driven marketing and customer insights with over 20 years of experience using data to optimize marketing and sales strategies. His focus is on helping companies ask the right questions and turn data into real competitive advan... Show more