Microsoft MVPs

Microsoft MVPs

All Microsoft MVPs that have added their award to their speaker profile.

  • 954 speakers
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Marcel Zehner

Marcel Zehner

As a cloud and community champion operating out of Switzerland, I support community conferences and events around the globe with my Microsoft cloud expertise. I am a Microsoft Regional Director and a long-time Microsoft MVP.

As a cloud and community champion operating out of Switzerland, I support community conferences and events around the globe with my Microsoft cloud expertise. I am a Microsoft Regional Director and a long-time Microsoft MVP. Show more

Vladimir Stefanovic

Vladimir Stefanovic

Meet Vladimir, an experienced Solution Architect with over 15 years of experience in the IT world. Lately, he's been diving deep into the cloud, helping folks figure out the best way to move their stuff around up there.

Vladimir is a bit of a Microsoft guru – he's got these titles, MCT and MCT RL, and he's been recognized as an MVP for Microsoft Azure since 2019. He's not just a tech geek, though. Vladimir loves sharing what he knows, and people love listening to him at conferences. He was a community guy. He founded an Azure User Group in Serbia and organized "Azure Saturday" and "Azure Heroines" conferences.

Vladimir is an active conference speaker, but also the author of a couple of books about System and Cloud Administration.

Since 2021, he is in the Netherlands. Outside of work/community hours, he is a dad and husband, who likes to travel with his family.

Meet Vladimir, an experienced Solution Architect with over 15 years of experience in the IT world. Lately, he's been diving deep into the cloud, helping folks figure out the best way to move their stuff around up there. Vladimir is a bit of a Micr... Show more

Mattias Lögdberg

Mattias Lögdberg

Mattias Lögdberg is a Cloud Development enthusiast at DevUP Solutions and has specialized on systems integration in the cloud mostly on Microsoft Azure. In the daily work Mattias is responsible for driving customer projects, ensuring quality and providing insight and understanding to Solutions built on Azure. Mattias passion for the cloud platform has taken him to the speaking stand and the hard work both with the community and customers has resulted in the MVP award from Microsoft since 2017.

Mattias Lögdberg is a Cloud Development enthusiast at DevUP Solutions and has specialized on systems integration in the cloud mostly on Microsoft Azure. In the daily work Mattias is responsible for driving customer projects, ensuring quality and prov... Show more

Veronika Kolesnikova

Veronika Kolesnikova

Software engineer by day and AI enthusiast by night. Veronika has extensive experience in full-stack development using C#, .NET, Java and Typescript, Azure and AWS clouds. Public speaker, hackathon volunteer, co-organizer of Boston Azure user group, and mentor. Curious about mobile and Augmented Reality.
Veronika holds a master's degree in Information Technology. She likes dancing, traveling and practicing aerial fitness in her free time.

Software engineer by day and AI enthusiast by night. Veronika has extensive experience in full-stack development using C#, .NET, Java and Typescript, Azure and AWS clouds. Public speaker, hackathon volunteer, co-organizer of Boston Azure user group, ... Show more

Steven Giesel

Steven Giesel

As an experienced .NET Engineer and a Microsoft MVP in Developer Technologies in the heart of Zurich, Steven Giesel bring a substantial breadth of knowledge and expertise to each project.

His enthusiasm for technology goes beyond his professional endeavors - he actively maintains various open-source libraries (for example as co-maintainer for bUnit - a unit testing library for Blazor) and frequently speaks at user groups and conferences.

Furthermore, he has authored concise e-Books in .NET related topics, and peer-reviewed a book focused on building applications with Blazor WebAssembly.

As an experienced .NET Engineer and a Microsoft MVP in Developer Technologies in the heart of Zurich, Steven Giesel bring a substantial breadth of knowledge and expertise to each project. His enthusiasm for technology goes beyond his professional ... Show more

Dawid Ziolkowski

Dawid Ziolkowski

Over 12 years in IT, 7 years of pure SharePoint, 5 years Office 365 and almost 3.5 years in Power Platform.
Fall in love with Power Platform and want to contribute to the community. Strongly believe in: Sharing is caring.

Over 12 years in IT, 7 years of pure SharePoint, 5 years Office 365 and almost 3.5 years in Power Platform. Fall in love with Power Platform and want to contribute to the community. Strongly believe in: Sharing is caring. Show more

Angela Henry

Angela Henry

Angela is a Senior Architect, living in High Point, NC and loves what she does. She's worked with all versions of SQL Server & worn all the hats that come with dealing with SQL Server throughout the years: developer, administrator, data architect and BI developer. She has her MSCE in Data and Analytics (f.k.a., Business Intelligence), is a Data Platform MVP, and a Microsoft Certified Trainer (MCT). She is the former chapter leader for the PASS Triad SQL User Group in Greensboro, NC. In her spare time you can probably find her in or at the pool, she's an avid US Masters Swimmer, Coach and Instructor.

Angela is a Senior Architect, living in High Point, NC and loves what she does. She's worked with all versions of SQL Server & worn all the hats that come with dealing with SQL Server throughout the years: developer, administrator, data architect and... Show more

Deepak Shrivastava

Deepak Shrivastava

My name is Deepak Shrivastava. I am a Microsoft Business Applications MVP and a Senior Manager at EY.
I am a technology enthusiast and problem solver. I work/speak/blog/Vlog on Microsoft technology, including Office 365, Power Apps, Power Automate, SharePoint, and Teams Etc. I am helping global clients on Power Platform adoption and empowering them with Power Platform possibilities, capabilities, and easiness.
I am a leader of the Houston Power Platform User Group and Power Automate community superuser.
I love traveling , exploring new places, and meeting people from different cultures.

"Share Knowledge to empower others to achieve more."

My name is Deepak Shrivastava. I am a Microsoft Business Applications MVP and a Senior Manager at EY. I am a technology enthusiast and problem solver. I work/speak/blog/Vlog on Microsoft technology, including Office 365, Power Apps, Power Automate, ... Show more

Ryan Mangan

Ryan Mangan

Ryan Mangan is an accomplished technologist specialising in End-User Computing (EUC), AI, cloud solutions, and subscription cost management. He excels in navigating complex infrastructure challenges and driving innovative technological advancements.

Expertise & Current Focus
- End-User Computing (EUC) and Cloud Technology
- Developing and building startups
- AI and its impact
- Cloud cost optimization strategies
- Technological advancements in IT infrastructure

Career Highlights
- CEO of EfficientEther Ltd, a startup building AI-driven IT solutions and cloud cost optimization tools
- Built and led the successful managed services company Systech IT Solutions for over a decade
- Author of "Mastering Azure Virtual Desktop," with the 1st Edition being a bestseller with over 63,000+ copies sold, and the 2nd Edition & other published

Awards / Accreditations
- Microsoft Most Valuable Professional
- Chartered Fellow of the British Computer Society (FBCS CITP)
- Parallels VIPP
- Editorial Advisory Board member for TechTarget
- Recognized by Feedspot in their Top 50 IT Blogs and Top 50 Azure Blogs in 2020

Notable Published Articles
- "Legacy Applications Causing the IT Industry Headaches" in the British Computer Society's IT Now Magazine, Winter Edition 2022
- "Green Coding: The Role of Energy Efficiency in Development," Computer Weekly (2024)
- "Advancing LLM Precision & Reliability," Computer Weekly (2024)

Speaking and Thought Leadership
- Public speaker and presenter on cloud technology, EUC, and AI
- Author of influential articles and books on Azure Virtual Desktop and IT solutions
- Engaging presenter known for making complex tech concepts relatable
- Blogger at democratising-clouds.com

Ryan's unique combination of deep technical knowledge, forward-thinking strategies, and compelling presentation skills positions him as a leading voice at conferences focused on cloud technology, EUC, and AI.

For speaking engagements or to explore partnership opportunities, reach out to Ryan on LinkedIn or visit his website.

Ryan Mangan is an accomplished technologist specialising in End-User Computing (EUC), AI, cloud solutions, and subscription cost management. He excels in navigating complex infrastructure challenges and driving innovative technological advancements. ... Show more

Carlos Lopez

Carlos Lopez

Microsoft Data Platform MVP
Guatemala Tech Community leader,
Cloud Database Engineer.
Experienced in multi-platform databases on RDBMS MS SQL Server, Azure SQL DB, Oracle, MySQL, No SQL experienced in MongoDB as well.
Experienced in large-scale relational databases management support, passionate about K8S and Docker container tech-oriented to development and data platform.

Advanced Linux user, Gentoo distro fan since v.1.4.

In his spare time, Carlos is an enthusiastic swimmer and runner.

Microsoft Data Platform MVP Guatemala Tech Community leader, Cloud Database Engineer. Experienced in multi-platform databases on RDBMS MS SQL Server, Azure SQL DB, Oracle, MySQL, No SQL experienced in MongoDB as well. Experienced in large-scale ... Show more

Saeed Esmaeelinejad

Saeed Esmaeelinejad

Hey, my name is Saeed. I am a Senior Software Engineer and Microsoft MVP living in Leeds. My focus is mainly on the .NET ecosystem with +9 years of experience. I am very passionate about new technologies and like to share and gain knowledge. I like to contribute to Open Source Projects and I am also a member of the .NET Foundation group.
I worked in different domains from Banking, VOD platforms, and also in the security area.
I also had the chance to lead developer teams.

Hey, my name is Saeed. I am a Senior Software Engineer and Microsoft MVP living in Leeds. My focus is mainly on the .NET ecosystem with +9 years of experience. I am very passionate about new technologies and like to share and gain knowledge. I like t... Show more

Richard Crane

Richard Crane

Hi, I’m Richard. I am the Co-Founder and CTO of MILL5. I live and work in the Boston area. I enjoy working on the bleeding edge of technology including AI/ML, IoT, Azure, SaaS, Mobile, and more. My goal is to inspire others to innovate using software.

Hi, I’m Richard. I am the Co-Founder and CTO of MILL5. I live and work in the Boston area. I enjoy working on the bleeding edge of technology including AI/ML, IoT, Azure, SaaS, Mobile, and more. My goal is to inspire others to innovate using softwar... Show more

Gianluca Sartori

Gianluca Sartori

Gianluca Sartori is a Data Platform MVP, independent consultant and performance tuning specialist. He has been working in the software industry since 1999 and has been working with SQL Server ever since. He also works as a SQL Server trainer and in his spare time he writes technical articles and participates the SQL Server forums. Gianluca enjoys presenting SQL Server topics at conferences in Europe and US. He is currently working as lead DBA at a famous Formula 1 team.

Gianluca Sartori is a Data Platform MVP, independent consultant and performance tuning specialist. He has been working in the software industry since 1999 and has been working with SQL Server ever since. He also works as a SQL Server trainer and in h... Show more

Lotte Pitcher

Lotte Pitcher

Lotte Pitcher has been building websites with Microsoft technologies for longer than she cares to remember, starting with classic ASP and working through every version of .NET since. She previously ran a web development agency in London and is now part of the Developer Relations team at Umbraco, where she helps maintain a successful open-source project while engaging with its dedicated global community.

As a Microsoft MVP and a long-time open-source contributor, Lotte organises meetups, hackathons and conferences, speaks at events and releases software. She is a passionate advocate for active participation in tech communities and aims to create inclusive, safe and welcoming spaces - both in-person and virtual - where everyone can learn, collaborate and thrive.

Lotte Pitcher has been building websites with Microsoft technologies for longer than she cares to remember, starting with classic ASP and working through every version of .NET since. She previously ran a web development agency in London and is now pa... Show more

Andrea Saltarello

Andrea Saltarello

I am an entrepreneur and consultant in the Software Architecture field from Milan, Italy, serving as the CTO of Managed Designs while still eager to write code in real projects to get feedback about my architectural decisions.

I am a Microsoft Regional Director for Italy, providing strategic feedback to Microsoft's senior leadership team.

As a trainer and speaker, I had several speaking engagements for courses and conferences across Europe such as TechEd Europe, Ignite Dev Tour and Codemotion.

In 2001 I co-founded UGIdotNET, the first Italian .NET User Group, of which I am the leader; due to my contributions to the .NET developer community, I have been awarded by Microsoft as a Most Valuable Professional since 2003.

I am an entrepreneur and consultant in the Software Architecture field from Milan, Italy, serving as the CTO of Managed Designs while still eager to write code in real projects to get feedback about my architectural decisions. I am a Microsoft Re... Show more

Dylan Hayes

Dylan Hayes

I am a Microsoft 365 Consultant working at Blacklight Software, a Microsoft Gold Partner in Wakefield near Leeds. I'm also one of the organisers of the 'Microsoft 365 North' user group. I came to the information technology profession via an long and interesting road, which left me with an abiding passion for solving business problems with technology. Along the way I’ve worked with a lot of different technologies but right now I spend my days applying Microsoft platforms to customer challenges. When I’m not at work I enjoy being outdoors, and running long distances across wild places.

I am a Microsoft 365 Consultant working at Blacklight Software, a Microsoft Gold Partner in Wakefield near Leeds. I'm also one of the organisers of the 'Microsoft 365 North' user group. I came to the information technology profession via an long and... Show more

Daniel Hindrikes

Daniel Hindrikes

Daniel Hindrikes is an experienced developer and architect passionate about creating mobile apps powered by the cloud. With over a decade of experience, Daniel has developed applications for major platforms, including iOS, Android, Windows, and macOS. His journey began with Xamarin in its early days, and he has since expanded his expertise to include Blazor development, both for websites and hybrid apps using .NET MAUI.

Daniel shares his knowledge through speaking engagements, blog posts, and video content. He runs a YouTube channel dedicated to all things .NET MAUI. Additionally, he co-authored the book Xamarin.Forms Projects and holds the prestigious title of Microsoft MVP in Developer Technologies.

Daniel Hindrikes is an experienced developer and architect passionate about creating mobile apps powered by the cloud. With over a decade of experience, Daniel has developed applications for major platforms, including iOS, Android, Windows, and macOS... Show more

Lucrecia Krause  MVP

Lucrecia Krause MVP

Lucrecia Krause, works for Hewlett Packard Enterprise for the NonStop business, is a mentor, speaker and Microsoft MVP for Data Platform and Business Intelligence Power BI, is co-leader of the Orlando Power BI and Power BI Women user groups.

Lucrecia Krause, works for Hewlett Packard Enterprise for the NonStop business, is a mentor, speaker and Microsoft MVP for Data Platform and Business Intelligence Power BI, is co-leader of the Orlando Power BI and Power BI Women user groups. Show more

Lesley Crook

Lesley Crook

Hi, I’m Lesley Crook a Viva Visionary and MVP Office Apps & Services of 8 years. With a focus on employee engagement, hybrid work, adoption & change management, champions programmes on Yammer, Teams and now Microsoft Viva.

Hi, I’m Lesley Crook a Viva Visionary and MVP Office Apps & Services of 8 years. With a focus on employee engagement, hybrid work, adoption & change management, champions programmes on Yammer, Teams and now Microsoft Viva. Show more

András Fördős

András Fördős

Originally from being hands on with Oracle Siebel, currently with a strong passion to automate things and make life easier through Dynamics 365 and Power Platform one step at atime

Originally from being hands on with Oracle Siebel, currently with a strong passion to automate things and make life easier through Dynamics 365 and Power Platform one step at atime Show more

Sammy Deprez

Sammy Deprez

Sammy is a seasoned consultant with an extensive background in diverse industries and over a decade of experience. With a specialization in the Microsoft Stack, he has successfully undertaken and delivered numerous projects across sectors such as finance, healthcare, and beyond.

In 2015, Sammy made a significant shift in his career by redirecting his focus towards Machine Learning and Artificial Intelligence (AI). Recognizing the transformative potential of these emerging technologies, he dedicated himself to mastering their applications and staying at the forefront of the field. His deep understanding of AI and its practical implications has allowed him to contribute significantly to the advancement of organizations he has been involved with.

In 2017, Sammy played a pivotal role in the launch of a new company that specializes in leveraging Artificial Intelligence and Microsoft tools to maximize organizations' potential. His expertise and leadership were instrumental in establishing the company as a prominent player in the AI landscape. Through his strategic insights and hands-on involvement, Sammy has helped numerous businesses harness the power of AI to drive innovation, improve operational efficiency, and achieve sustainable growth.

Beyond his professional endeavors, Sammy is a passionate advocate for AI education and community building. He serves as a board member of the global AI community, where he actively contributes to fostering collaboration, knowledge sharing, and networking opportunities among professionals in the field. As an esteemed international speaker, Sammy frequently shares his expertise and insights at industry conferences, seminars, and workshops, inspiring and educating audiences about the transformative potential of AI.

Sammy's commitment to excellence and his contributions to the AI community have been recognized with the prestigious MVP (Most Valuable Professional) award in AI since 2021. This accolade further underscores his dedication, expertise, and impact in the field, cementing his position as a trusted advisor and thought leader in the intersection of AI and business.

With his vast experience, deep knowledge, and unwavering passion for AI, Sammy continues to shape the future of organizations by unlocking their potential through cutting-edge technologies, and inspiring others to embark on their own AI journeys.

Sammy is a seasoned consultant with an extensive background in diverse industries and over a decade of experience. With a specialization in the Microsoft Stack, he has successfully undertaken and delivered numerous projects across sectors such as fin... Show more

Melissa Houghton

Melissa Houghton

Melissa Houghton is a Principal Software Engineer at MakerX, a Microsoft MVP in Developer Technologies, an international conference speaker, and a technical community event organiser. She is a Women in Tech WA 2023 Tech [+] Award Winner and an Octopus Insider.

She is a driven software engineer and excellent leader with extensive experience in end-to-end application development and delivery. She enjoys solving complex problems and is always open to learning new things, with current work focused on .NET and Azure.

Outside of the tech world, Melissa lives in Australia's South West, raising her twin baby girls. In her free time, she loves to travel and has a boutique wine business with her winemaker husband.

Melissa Houghton is a Principal Software Engineer at MakerX, a Microsoft MVP in Developer Technologies, an international conference speaker, and a technical community event organiser. She is a Women in Tech WA 2023 Tech [+] Award Winner and an Octopu... Show more

Jose Maria Flores Zazo

Jose Maria Flores Zazo

Tengo más de 25 años de experiencia en el campo del desarrollo, análisis, diseño y entrega de aplicaciones con diversas tecnologías, incluidas aplicaciones de escritorio, web, aplicaciones móviles en nativo y multiplataforma.

Durante mi dilatada trayectoria profesional, he estado involucrado en diversas fases del proyecto: desde la preventa hasta la implantación. Y otras que a simple vista no son tan apreciables: prototipos, desarrollo de frameworks para uso interno, certificaciones, formación e I+D+I.

Alguno de los proyectos que he liderado han tenido reconocimiento nacional e internacional, como el caso de Laundry ID, premiado por la UE.

La base sobre la que cimienta mi trayectoria laboral es: investigación, formación y agilidad sin comprometer la legibilidad, re-usabilidad y calidad.

Soy embajador de GitKraken, Auth0 y Azure Hero en la categoría: Content, Mentor y Maker. Y Microsoft MVP en la categoría de Azure.

Y autor de varios libro gratuitos en español "Manos a la obra con IoT en Azure" (único libro que encontrarás en el mercado español https://jmfloreszazo.com/manos-a-la-obra-con-iot-en-azure/), "Arquitectura de sistemas de monitorización para apliaciones cloud native", una trilogía de modernización de microservicios, ...

Tengo más de 25 años de experiencia en el campo del desarrollo, análisis, diseño y entrega de aplicaciones con diversas tecnologías, incluidas aplicaciones de escritorio, web, aplicaciones móviles en nativo y multiplataforma. Durante mi dilatada t... Show more

Rebekka Aalbers

Rebekka Aalbers

Rebekka Aalbers works as a Power Platform technical consultant at Fellowmind . Her focus is on building low code solutions with the Power Platform. Her drive is to get the most out of the out of the box capabilities of the platform and only use custom development when it really adds value. She loves to help people getting started on their Power Platform journey. Rebekka received the Microsoft Business Applications MVP award in 2019.

Rebekka Aalbers works as a Power Platform technical consultant at Fellowmind . Her focus is on building low code solutions with the Power Platform. Her drive is to get the most out of the out of the box capabilities of the platform and only use custo... Show more

Erin Dempster

Erin Dempster

Erin is currently the Enterprise Architect at Trean Corporation in Wayzata, MN, USA. Since 2023, Erin is a Data Platform MVP for her involvement in the SQL Server/Fabric community. She has been working with SQL Server for 20 years, both as a developer and a database administrator. Over the past several years, PowerShell and Azure DevOps have become areas of focus.

Erin is currently the Enterprise Architect at Trean Corporation in Wayzata, MN, USA. Since 2023, Erin is a Data Platform MVP for her involvement in the SQL Server/Fabric community. She has been working with SQL Server for 20 years, both as a develope... Show more

Florian Rappl

Florian Rappl

Dr. Florian Rappl is Solution Architect for IoT and distributed web applications at smapiot. His main interest lies in the creation of innovative architectures that scale in development and usage. He won several prizes for his work and is a Microsoft MVP in the area of development technologies. He regularly blogs and writes articles for popular magazines and websites in the web development space.

Dr. Florian Rappl is Solution Architect for IoT and distributed web applications at smapiot. His main interest lies in the creation of innovative architectures that scale in development and usage. He won several prizes for his work and is a Microsoft... Show more

Marko Totovic

Marko Totovic

Marko Totovic is a Microsoft MVP for business applications. He currently works as a PTS for Customer Engagement & Power Platform at Companial as well as a freelancer for many global Dynamics partners. He is a frequent speaker at many global (Directions, Summit, Days of Knowledge, BCTechDays...) and regional conferences. He is also a Lead in the UserGroup BizSource.

Marko Totovic is a Microsoft MVP for business applications. He currently works as a PTS for Customer Engagement & Power Platform at Companial as well as a freelancer for many global Dynamics partners. He is a frequent speaker at many global (Directio... Show more

Karl Ots

Karl Ots

Karl Ots is a cloud security leader and author with over 15 years of experience in the technology industry. He is the Head of Cloud Security at EPAM Systems, a global engineering and consulting company, where he leads a team of experts in delivering secure and compliant cloud solutions for Fortune 500 clients across various industries. He has been using and advocating for open source technologies for over 15 years, and covers open source technologies in his Linkedin Learning courses as an instructor.

He is also a prolific author, speaker, and inventor, with publications and awards in the field of cloud and cybersecurity. He holds the community awards for Microsoft Regional Director and Security MVP, as well as the CISSP, CCSP and SABSA SCF certifications.

Karl Ots is a cloud security leader and author with over 15 years of experience in the technology industry. He is the Head of Cloud Security at EPAM Systems, a global engineering and consulting company, where he leads a team of experts in delivering ... Show more

Linn Zaw Win

Linn Zaw Win

A Technical Architect and Microsoft MVP who has been working with Dynamics for over 10 years starting with CRM 4.0. With Microsoft Dynamics CRM background, my main focus is on Dynamics 365 Customer Engagement and branching to the other areas of Power Platform to provide solutions by customising and leveraging those technologies.

A Technical Architect and Microsoft MVP who has been working with Dynamics for over 10 years starting with CRM 4.0. With Microsoft Dynamics CRM background, my main focus is on Dynamics 365 Customer Engagement and branching to the other areas of Power... Show more

Cameron Presley

Cameron Presley

Cameron Presley is a Consultant for Lean TECHniques (https://leantechniques.com/), a speaker, and a Microsoft MVP in Developer Technologies.

Based out of Charlotte, North Carolina, Cameron has ten years of experience working with start-ups and large enterprise both publicly and privately held to architect solutions, implement solutions, and training developers to be better today than what they were yesterday!

In his spare time, Cameron can be found hanging out with his family, playing board games, jamming on the bass guitar, and reading books.

Cameron Presley is a Consultant for Lean TECHniques (https://leantechniques.com/), a speaker, and a Microsoft MVP in Developer Technologies. Based out of Charlotte, North Carolina, Cameron has ten years of experience working with start-ups and lar... Show more

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Microsoft MVPs

Microsoft Most Valuable Professionals (MVPs) are recognized experts in their respective technical communities who actively share their knowledge and expertise with others. The MVP award is given to individuals who have made significant contributions to the Microsoft community through their involvement in technical forums, user groups, conferences, and other events. As a result, many MVPs are sought after as speakers at industry events, sharing their knowledge and insights with others.

When an MVP adds their award to their speaker profile, it can serve as a powerful endorsement of their expertise and credibility. Event organizers and attendees alike recognize the MVP award as a symbol of excellence in the field of Microsoft technology, and are more likely to view MVP speakers as authorities on the subject matter they are presenting. This can help MVPs secure speaking engagements, as well as increase their visibility and recognition within the community.

In addition to the benefits for the MVPs themselves, including the ability to network with other experts and gain exposure for their work, the community as a whole can benefit from the contributions of MVP speakers. By sharing their knowledge and insights with others, MVPs help to elevate the level of expertise and understanding within the Microsoft community, ultimately leading to better products and services for everyone.