He is an expert in data-driven marketing and customer insights with over 20 years of experience using data to optimize marketing and sales strategies. His focus is on helping companies ask the right questions and turn data into real competitive advantages—moving beyond mere performance metrics to well-founded strategic decisions.

He has built marketing teams in 42 countries, developed the CRM strategy for a leading automotive aftermarket player in the EU, and scaled digital business models for SMEs based on data. His approach combines marketing, data analytics, and strategy to enable data-informed decisions that drive both short-term efficiency and long-term effectiveness.

With his own MATCH framework, he emphasizes a holistic approach to marketing analytics. Rather than relying on isolated metrics or platforms, he integrates multiple analytical methods to precisely understand the impact of marketing initiatives. Finding the right balance between attribution, marketing mix modeling, lift analyses, qualitative insights, and message analytics is, in his view, the key to making sound decisions.

As a speaker and host of the dataengage.io podcast, he shares hands-on experience to make data-driven marketing strategies tangible. His goal is to help organizations generate real value from their data—without getting lost in isolated figures or short-term KPIs.

He is an expert in data-driven marketing and customer insights with over 20 years of experience using data to optimize marketing and sales strategies. His focus is on helping companies ask the right questions and turn data into real competitive advan... Show more

Rachelle Williams is an Agile Coach, Consultant, and Certified “Training from the BACK of the Room!” (TBR) Trainer with over a decade of experience helping teams and leaders learn, adapt, and continuously improve across industries from defence and pharma to media, retail, and oil & gas. Through her company Furnell Projects Ltd, Rachelle brings people-first agility to life blending brain-science-based learning with Agile principles to help people not just learn new skills but remember and apply them. Known for her energy, authenticity, and practical approach, Rachelle creates safe, engaging spaces where everyone contributes. When she’s not coaching or training, you’ll find her exploring new countries (43 and counting!), taking inspiration from her travels to design workshops that spark curiosity, connection, and continuous improvement.

Rachelle Williams is an Agile Coach, Consultant, and Certified “Training from the BACK of the Room!” (TBR) Trainer with over a decade of experience helping teams and leaders learn, adapt, and continuously improve across industries from defence and ph... Show more

- Se especializa en ayudar a desarrolladores a encontrar empleo en empresas de tecnología o a cambiar de carrera, siendo coach de neurociencia certificado por la ICF.
- 18 años de experiencia en desarrollo de negocios y estrategia de comunicación para los mercados de Europa, Asia y Latinoamérica
- Ella es economista con maestría en periodismo. Cambió de carrera cuatro veces en tres países
- Experiencia en la enseñanza del inglés en diferentes escuelas, bootcamps y universidades en América Latina durante 4 años.
- En Latinoamérica, ella ejecuta estrategias para que clientes corporativos ingresen a nuevos mercados, conecta fondos de Corporate Venture Capital (CVC) con startups y lidera un equipo de ingenieros de Machine Learning y Data


ESP | RUS | ENG

- Se especializa en ayudar a desarrolladores a encontrar empleo en empresas de tecnología o a cambiar de carrera, siendo coach de neurociencia certificado por la ICF. - 18 años de experiencia en desarrollo de negocios y estrategia de comunicación pa... Show more

Lisa G is an innovation strategist and transformation architect who has shaped the digital evolution of global brands including Fortune 50 media companies, The New York Times, and Etsy. With more than two decades of experience bridging technology, creativity, and culture, she helps organizations translate complexity into clarity and scale transformation with precision and purpose.

Lisa G is an innovation strategist and transformation architect who has shaped the digital evolution of global brands including Fortune 50 media companies, The New York Times, and Etsy. With more than two decades of experience bridging technology, cr... Show more

Corporate culture is the least utilized superpower for business success. That is why it is best suited to gaining a competitive advantage.

Corporate culture is the least utilized superpower for business success. That is why it is best suited to gaining a competitive advantage. Show more

Erica Hakonson is the CEO and Founder of Maven Collective Marketing, the leading Marketing Partner for Microsoft Partners. CEO and Founder of Maven Collective Marketing, Hakonson has guided her team to over 160 industry awards, earning accolades such as PR Daily’s B2B Agency of the Year and MarTech Outlook's Top Digital Marketing Company. Celebrated for championing women in tech, Erica has been honored as the Female Entrepreneur of the Year and recognized among the 2024 Top 50 Women We Admire in Marketing and Tech, also featuring in The Globe & Mail. With nearly two decades of expertise in tech, Erica’s leadership has positioned Maven Collective as a forefront of digital marketing innovation.

Erica Hakonson is the CEO and Founder of Maven Collective Marketing, the leading Marketing Partner for Microsoft Partners. CEO and Founder of Maven Collective Marketing, Hakonson has guided her team to over 160 industry awards, earning accolades such... Show more

Following career hopscotch including secondary school teaching, Barclays Bank, Inland Revenue, IT technical support and NAV end user, I have spent the last 9 years building our training offering for Microsoft products at Tecman. Now leading a team of 4 that cover training and reporting we are passionate about sharing knowledge and ideas to help customers get more from their systems.

Following career hopscotch including secondary school teaching, Barclays Bank, Inland Revenue, IT technical support and NAV end user, I have spent the last 9 years building our training offering for Microsoft products at Tecman. Now leading a team of... Show more

Arfaoui Hania a SRE and Cloud Consultant at Deloitte, I work on building reliable, observable, and automated platforms across the cloud. I strongly believe in everything as code; infrastructure, pipelines, security, and even incident response workflows.
A production incident? A noisy alert? A dashboard that raises more questions than answers? I help teams understand what’s actually happening using logs, metrics, traces, and automation since i strongly believe platforms should not be black boxes, so incidents become a solvable puzzles rather than stressful mysteries
I’m a multi-cloud certified engineer (6 Azure certifications and 5 AWS certifications) and an active member of the cloud-native community.
If you bring something new in tech to discuss, I’ll bring the coffee ☕
If you bring an incident… I’ll bring a voice that says ‘we got this’ 😄

Arfaoui Hania a SRE and Cloud Consultant at Deloitte, I work on building reliable, observable, and automated platforms across the cloud. I strongly believe in everything as code; infrastructure, pipelines, security, and even incident response workflo... Show more

Dean is Senior DBA practicing SQL Server since version 7.0 and main areas of interest are performance tuning and troubleshooting SQL Server database. Primary focus is on OLTP databases with occasional adventures with Business Intelligence. He finished Faculty of Electrical Engineering and Computing and MBA on Faculty of Economics in Zagreb. His premise was that it is very useful to combine technical knowledge with management process knowledge that help us in our everyday work. He works in Dinofni which is specialized in data management field on Microsoft SQL Server.

Dean is Senior DBA practicing SQL Server since version 7.0 and main areas of interest are performance tuning and troubleshooting SQL Server database. Primary focus is on OLTP databases with occasional adventures with Business Intelligence. He finishe... Show more

Mandar Chiplunkar is a product leader with over 14 years of experience driving digital transformation across insurance, logistics, and retail tech. He has built and launched AI-powered solutions, including a domain-trained Copilot for insurance advisors that blends large language models with real-world business workflows. Passionate about making technology practical and human-centered, Mandar focuses on turning complex systems into tools that empower people and deliver measurable impact.

Mandar Chiplunkar is a product leader with over 14 years of experience driving digital transformation across insurance, logistics, and retail tech. He has built and launched AI-powered solutions, including a domain-trained Copilot for insurance advis... Show more

I believe technology works best when it's built around people. Almost 20 years in People leadership, Agile, and organisational development, I've learned that real innovation happens when teams feel genuinely seen and supported. I speak at conferences about Systems Thinking and diversity because I've witnessed how surface-level fixes rarely stick, meaningful change requires understanding the deeper patterns that shape how we work together. At KRS, I partner with leadership to build cultures where people can show up as themselves, where curiosity matters as much as competence, and where different perspectives aren't just welcomed but actively sought out. I'm drawn to the messy, human side of work: the conversations that shift thinking, the vulnerabilities that build trust, the moments when strategy meets intuition and something new becomes possible.

I believe technology works best when it's built around people. Almost 20 years in People leadership, Agile, and organisational development, I've learned that real innovation happens when teams feel genuinely seen and supported. I speak at conferences... Show more

Kylie Chown has helped over 12,500 experts, professionals, and businesses be found first since 2010.

With a proven track record spanning Australia, New Zealand, the USA, and Asia, Kylie has guided more than 175 businesses through social media crises and delivered over 450 workshops, presentations, and corporate training sessions.

Kylie empowers professionals, teams, and organisations to take control of their digital footprint, making it easier to get started, stand out, and be seen first – ensuring they don’t miss opportunities, lose to the competition, or feel overwhelmed by the process.

Kylie Chown has helped over 12,500 experts, professionals, and businesses be found first since 2010. With a proven track record spanning Australia, New Zealand, the USA, and Asia, Kylie has guided more than 175 businesses through social media cris... Show more

She led global recruitment for Thoughtworks - once described as the most selective hiring process in the world - as well as helping shape the Tech Radar and establishing operations in more than eight countries.

Now a fractional TA/HR leader, and a sought-after career coach, Suzi helps startups and scale-ups build teams where belonging and psychological safety are the baseline, not just buzzwords. Through her company Appartenir, she brings values-driven hiring, radically better interviewing, and inclusive leadership to life with warmth, wit, and the occasional well-placed challenge to the status quo.

Expect honesty. Expect humour. Expect really great questions.

Her mission? To help people interview with confidence, put humanity at the heart of hiring and help topple the patriarchy.

She led global recruitment for Thoughtworks - once described as the most selective hiring process in the world - as well as helping shape the Tech Radar and establishing operations in more than eight countries. Now a fractional TA/HR leader, and a... Show more

Natalie Morrissey is the Director of Recruitment at Flex HR, where she leads recruiting strategy and delivery for clients across a wide range of industries. With a background in strategic talent consulting, operations leadership, talent alignment, and overall talent transformation, Natalie partners closely with organizations to design and execute recruiting solutions that support immediate hiring needs while enabling long-term workforce growth.

In her role, Natalie oversees end-to-end recruiting efforts, advising clients on talent acquisition strategy, market dynamics, and scalable hiring processes. She is known for her ability to bridge business goals with people strategy, bringing structure, clarity, and efficiency to complex hiring environments. Her experience spans healthcare, finance, nonprofit, energy, professional services organizations, and more giving her a nuanced understanding of how talent needs evolve across different business models and growth stages.
Natalie’s approach is highly collaborative, and results driven. She is frequently sought out as a trusted thought partner by leaders navigating growth, change, or operational complexity, and she is recognized for building strong client relationships and high-performing recruiting outcomes grounded in data, process improvement, and sound business judgment.

She holds a Bachelor's Degree in Family Entrepreneurship and a Master’s degree in Business with a concentration in Finance, which informs her analytical, ROI-focused approach to recruiting and workforce planning. She also sits on the Board of Directors for Child's Voice, reflecting her commitment to mission-driven work and community impact

Outside of work, Natalie enjoys reading, spending time with her twins, staying active, volunteering for a variety of organizations, and continuously learning.

Natalie Morrissey is the Director of Recruitment at Flex HR, where she leads recruiting strategy and delivery for clients across a wide range of industries. With a background in strategic talent consulting, operations leadership, talent alignment, an... Show more

As an analytical bridge between Business and IT, I translate your requirements into the data solution that are being build. Making you happy as a business user is my passion and bringing the people to the next level is my drive!
With more than 10 years-experience in the field of Business Intelligence, Data, Analytics & Engineering, I am the analytical bridge between business & IT. I'll now focus on using Fabric in the best way possible to deliver value and sharing these experiences with, collegues, clients and partners.

As an analytical bridge between Business and IT, I translate your requirements into the data solution that are being build. Making you happy as a business user is my passion and bringing the people to the next level is my drive! With more than 10 y... Show more

With 11 years' experience managing complex collaborative projects, including 5 as PO, I know that any project can turn into a Tower of Babel...
I also know that I don't know anything, even though I can forget this fact from time to time :)

So let's hear each other out, let's communicate and together we just might end up creating a cool product!

¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤
"Has he ever given any talk?"

One at the Agile tour in Lyon in 2024, and another at the Agile tour Bordeaux in 2025 + several others by videoconference.

With 11 years' experience managing complex collaborative projects, including 5 as PO, I know that any project can turn into a Tower of Babel... I also know that I don't know anything, even though I can forget this fact from time to time :) So le... Show more

Marco Heimeshoff is a trainer, speaker and software developer from Germany. He organizes KanDDDinsky, a conference about Domain-driven Design and the art of business software and co-founded the german DDD community in 2013 and VirtualDDD.com in 2019. Between consulting companies around the globe and his day job in building health care software, you'll find him speaking at conferences about DDD, socio-technical systems and first principles. With over a decade of experience, he is helping teams to change and learn in all things from code to culture and to master Domain-Driven Design, agile software development, functional programming and CQRS with event sourcing.

Marco Heimeshoff is a trainer, speaker and software developer from Germany. He organizes KanDDDinsky, a conference about Domain-driven Design and the art of business software and co-founded the german DDD community in 2013 and VirtualDDD.com in 2019.... Show more

Dr. Vishal Pawar, a 15+ year Data and Analytics visionary who continues to excel in Cloud Analytics as a Principal Architect at Lunavi, shines as a 5-time Microsoft Data Platform MVP and an esteemed member of the Microsoft MVP Reconnect program, alongside being a Microsoft MVP Alumni, while also holding the distinguished title of a 6-time MCT, and has inspired and educated over 130,000 students as an Udemy instructor; as the co-founder of MyCloud.Guide and boasting over 10 professional certificates, Vishal serves as a beacon of excellence, his journey, which began in engineering, led him to achieve a Ph.D. in Computer Science and an MBA in Information Systems, epitomizing the relentless pursuit of knowledge, and beyond his professional accomplishments, he's a devoted family man and mentor, illuminating the path for 130,000+ aspiring professionals worldwide on Udemy and earning a reputation as an international speaker at Microsoft conferences such as Inspire, Build, Microsoft 365, and Microsoft Data Conference, where he has shared his expertise on a wide range of topics, from Power Platform to Azure Synapse, and delving into unique areas like the Power BI Report Server; his passion and dedication to empower end-users have even led him to write a book, making complex subjects accessible and easing the journey of those who seek knowledge and mastery.

Dr. Vishal Pawar, a 15+ year Data and Analytics visionary who continues to excel in Cloud Analytics as a Principal Architect at Lunavi, shines as a 5-time Microsoft Data Platform MVP and an esteemed member of the Microsoft MVP Reconnect program, alon... Show more

I’m a technologist at heart, though life often leads me into managerial roles. For the last 15 years, I’ve built products, led and advised companies, published papers, and shared my insights at conferences and in articles on the web.

I’m a technologist at heart, though life often leads me into managerial roles. For the last 15 years, I’ve built products, led and advised companies, published papers, and shared my insights at conferences and in articles on the web. Show more

Svetlana Kouznetsova (Sveta) is an independent B2B consultant, published author, international speaker, and accessibility trailblazer. She helps businesses make their mainstream websites, media, and services more accessible to the world’s largest minority — 1.85 billion disabled people. As founder of Audio Accessibility, she consults on improving communication access for 466 million deaf and hard-of-hearing people worldwide. Sveta’s book and TEDx talk highlight the business benefits of high-quality captioning to increase audience reach and ROI. With an MS in Internet Technology and over 20 years of experience in design, technology, and accessibility, Sveta combines her personal experience with deafness and professional expertise to offer unique insights into the critical importance of accessibility.

Svetlana Kouznetsova (Sveta) is an independent B2B consultant, published author, international speaker, and accessibility trailblazer. She helps businesses make their mainstream websites, media, and services more accessible to the world’s largest min... Show more

Nikki Maginn is a powerhouse at the intersection of engineering excellence and
human-centered leadership. A nuclear engineer, pilot, and former Division I athlete from the
University of Tennessee, she brings a rare blend of grit, curiosity, and compassion to every
stage she steps on. Nikki holds a B.S. in Nuclear Engineering and has complemented her
technical foundation with advanced leadership and management training throughout her career.
Currently, Nikki is the founder of Inside Out Engineering, a groundbreaking initiative that delivers
emotional intelligence training to engineers in industry, academia, and beyond. She is also an
advisor and coach to organizations seeking to build cultures of accountability, trust, and
innovation through people-first leadership.
Her career path spans high-stakes roles across the nuclear, logistics, and technology sectors.
As Director of Program Management at the largest material handling and logistics manufacturer
in the country, she drove multimillion-dollar cross-functional programs while cultivating cultures
of accountability, trust, and psychological safety. Prior to that, she held executive leadership
roles in the nuclear startup space, directing engineering operations for small modular reactor
development. Here Nikki negotiated nuclear fuel contracts, built partnerships with global nuclear
suppliers, ran new product development to ensure the ultimate safety and program performance
in one of the most demanding technical environments on earth.
In parallel with her technical and leadership work, Nikki has been a lifelong advocate for mental
health and emotional well-being in STEM. She has conducted research and facilitated programs
on emotional intelligence, resilience, and workplace culture, translating insights from psychology
and behavioral science into actionable tools for engineers and technical leaders. She has also
founded and led mentorship programs, women’s networks, and engineering education outreach
initiatives, ensuring that the next generation of engineers—especially women in STEM—enter
the field with both the technical expertise and human skills to thrive.
Nikki speaks and writes on topics ranging from courageous leadership and emotional
intelligence in technical fields to building mentorship cultures and leading with authenticity in
male-dominated industries. Her story challenges traditional notions of leadership—and reminds
us that empathy is not a soft skill; it is a core skill for the future of work.

Nikki Maginn is a powerhouse at the intersection of engineering excellence and human-centered leadership. A nuclear engineer, pilot, and former Division I athlete from the University of Tennessee, she brings a rare blend of grit, curiosity, and com... Show more

Chandra Inguva is a product manager at Microsoft

Chandra Inguva is a product manager at Microsoft Show more

Rodrigo Groener has been working with Microsoft Dynamics 365 and the Power Platform for more than ten years, delivering projects as a developer, project lead, and solution architect. His focus has ranged from building business applications on Dataverse and Dynamics 365 to designing scalable integration and governance architectures for enterprise customers.
Over the past two years, Rodrigo has been deeply focused on how Dataverse can serve as a robust platform for AI voice agents, especially in customer service scenarios where reliability, observability, and low-latency API design are critical. He enjoys translating real-world project experience into practical patterns and reusable templates that teams can apply immediately.

Rodrigo Groener has been working with Microsoft Dynamics 365 and the Power Platform for more than ten years, delivering projects as a developer, project lead, and solution architect. His focus has ranged from building business applications on Dataver... Show more

Vahid Mohammadi is the founder of Universitio LTD, the company behind Askimate, an AI technology designed to simplify higher-education admissions. With extensive experience managing international recruitment portfolios for UK universities, Vahid brings a unique blend of expertise in both education and technology. He writes about the intersection of policy, tech, and student mobility, offering insights into the evolving landscape of global education.

Vahid Mohammadi is the founder of Universitio LTD, the company behind Askimate, an AI technology designed to simplify higher-education admissions. With extensive experience managing international recruitment portfolios for UK universities, Vahid brin... Show more

Lars studied Computer Science at Hochschule Bonn-Rhein-Sieg and the University of Bonn, where he earned his Master’s degree with a focus on fraud detection in financial statements using machine learning algorithms. Since 2020, he has been working at synalis, a Bonn-based IT company. Starting in the field of Business Intelligence, he gradually transitioned into the role of a Data Scientist. Today, he supports small and medium-sized enterprises in implementing data analytics and AI projects – with a strong focus on real-world value and practical innovation.

Lars studied Computer Science at Hochschule Bonn-Rhein-Sieg and the University of Bonn, where he earned his Master’s degree with a focus on fraud detection in financial statements using machine learning algorithms. Since 2020, he has been working at ... Show more

Scott Conn became the Chief Information Officer for the City of Mesa, AZ in January 2024 where he puts his 40+ years of C-level private sector, Executive Consulting, and Local government Information Technology experience to work. Scott’s team in Mesa is a multi-award winning organization having earned a Smart 20 Award, a GovX Award, the MISAC Technical Excellence Award, the MISAC Visual Information Award, OnConferences Top 10 IT Team Award, #5 Digital City in the USA Award, and the Fusion/PTI Innovation Award.

Scott has a Bachelor of Science in Business Administration and Management from Santa Clara University, is a retired High School Varsity Football and Women’s Varsity Basketball Head Coach. He has co-authored 3 books on Program Management, Software Development Life Cycle, and Process Enhancement/Improvement. Scott has been married for 40 years, has 3 grown children, two beautiful granddaughters and a new grandson.

Scott is an active member of the Municipal Information Systems Association of California (MISAC) serving on the Communications Committee and is the President Emeritus of MISAC’s Northern Chapter. Scott is also the Chairman and founder of the newly formed Western Regional Innovation and Technology Alliance (WRITA) – an organization that allows State, County, and Local government agencies along with Special Districts to connect and share information across its 7 member states (AZ, ID, MT, NM, NV, UT, WY).

Scott Conn became the Chief Information Officer for the City of Mesa, AZ in January 2024 where he puts his 40+ years of C-level private sector, Executive Consulting, and Local government Information Technology experience to work. Scott’s team in Mes... Show more

Krishna Bandarupalli is a dynamic QA Team Lead at Encova Insurance, spearheading comprehensive Manual, Automation, and Performance testing services within the organization. With an extensive career spanning over 9 years in the Quality Assurance industry, Krishna has evolved from a proficient Manual Tester to an adept Automation specialist.

Krishna's expertise encompasses diverse sectors, including retail and insurance domains, where he has seamlessly navigated through both legacy and modern applications. His passion lies in the meticulous identification of defects and the strategic automation of applications to enhance efficiency and reliability.

Beyond the professional realm, Krishna finds joy in his role as a devoted parent to two children, actively engaging in quality family time. During his leisure, he immerses himself in the world of audio programs, DIY activities and nurtures a flourishing vegetable garden during the spring and summer seasons.

Krishna's commitment to excellence and his multifaceted interests make him a valuable asset both in and out of the testing arena.

Krishna Bandarupalli is a dynamic QA Team Lead at Encova Insurance, spearheading comprehensive Manual, Automation, and Performance testing services within the organization. With an extensive career spanning over 9 years in the Quality Assurance indus... Show more

Senior leader at a €4B multinational, heading an IT team of 40+ focused on Salesforce. Experienced speaker at Dreamforce, World Tour, and Dreamin conferences. Member of the Salesforce Customer Advisory Board (Platform) and founder of a private Manufacturing Business Group for industry decision makers. Trailblazer Group leader since 2019.

Senior leader at a €4B multinational, heading an IT team of 40+ focused on Salesforce. Experienced speaker at Dreamforce, World Tour, and Dreamin conferences. Member of the Salesforce Customer Advisory Board (Platform) and founder of a private Manufa... Show more

Ingeniero en Informática. Apasionado del software y la tecnología con más de 20 años de desarrollo profesional en el mundo IT. Convencido de que solo el trabajo bien hecho, la calidad y la mejora continua sientan una base sólida de futuro.

Ingeniero en Informática. Apasionado del software y la tecnología con más de 20 años de desarrollo profesional en el mundo IT. Convencido de que solo el trabajo bien hecho, la calidad y la mejora continua sientan una base sólida de futuro. Show more

Maxim Schepelin has been an engineering leader in various industries, including Game Dev, e-commerce, and travel building teams capable of launching products from idea to world-scale. With over a decade of experience leading engineering teams, Maxim has mastered the art and science of management, as well as how to exit both Vim and Emacs.
Maxim continues exploring ways to build effective engineering teams that deliver value at a sustainable pace.

Maxim Schepelin has been an engineering leader in various industries, including Game Dev, e-commerce, and travel building teams capable of launching products from idea to world-scale. With over a decade of experience leading engineering teams, Maxim ... Show more