Microsoft MVPs

Microsoft MVPs

All Microsoft MVPs that have added their award to their speaker profile.

  • 998 speakers
  • Auto-generated
Sebastian Sieber

Sebastian Sieber

For the past decade, Sebastian has been a member of the ISV Solutions team at proMX AG. During this time, proMX’s project and resource management tool, proRM Fast Start, has won numerous awards. Sebastian was one of proMX’s liaisons to Microsoft’s Dynamics 365 Project Operations development team, thus gaining exceptionally thorough knowledge of the product almost since its first release. He has proven his Power Platform expertise in several successful implementation projects for proMX's international customers.

In addition to his technical leadership, Sebastian now also orchestrates proMX’s AI and Innovation investments, identifying emerging technologies and turning them into real-world solutions for business impact. His unique blend of hands-on product experience and strategic foresight makes him a sought-after speaker at industry events.

For the past decade, Sebastian has been a member of the ISV Solutions team at proMX AG. During this time, proMX’s project and resource management tool, proRM Fast Start, has won numerous awards. Sebastian was one of proMX’s liaisons to Microsoft’s Dy... Show more

Craig White

Craig White

Craig, a Microsoft MVP for Business Applications, has been navigating the Microsoft ecosystem for over 20 years. His passion for automation has led him to work with Visual Basics (VBA), SQL Server, SharePoint On-Prem, Microsoft 365, and since 2016, the Power Platform.

Craig focuses on Power Platform, Copilot Studio & M365 administration, governance and enablement. His goal is to inspire organisations to adopt the Power Platform & Copilot tools at scale, fostering safe and dynamic environments for innovation.

Craig, a Microsoft MVP for Business Applications, has been navigating the Microsoft ecosystem for over 20 years. His passion for automation has led him to work with Visual Basics (VBA), SQL Server, SharePoint On-Prem, Microsoft 365, and since 2016, t... Show more

Marvin Bangert

Marvin Bangert

Marvin works as a Cloud Architect at glueckkanja AG in Germany, is the organizer of the Power Platform User Group Cologne, speaker, blogger and Power Platform Community Contributor. Started many years ago with SharePoint Server On-Premises, for more than 11 years he has mainly been dealing with cloud topics related to Power Platform and Microsoft 365, in particular Modern Collaboration. With his broad expert knowledge of the various Microsoft products, he advises and accompanies customers in the introduction of a modern workplace.

Marvin works as a Cloud Architect at glueckkanja AG in Germany, is the organizer of the Power Platform User Group Cologne, speaker, blogger and Power Platform Community Contributor. Started many years ago with SharePoint Server On-Premises, for more ... Show more

Gethyn Ellis

Gethyn Ellis

Gethyn is a Microsoft Data Platform MVP and consultant helping organisations modernise their data platforms with SQL Server, Azure, Microsoft Fabric, Power BI, and AI. He leads a UK consultancy that supports clients across Europe and North America with migrations, high-availability design, performance engineering, analytics strategy, and data governance. A Microsoft Certified Trainer with over 200 courses delivered, he speaks widely on data transformation, analytics, and the future of AI-powered business.

Gethyn is a Microsoft Data Platform MVP and consultant helping organisations modernise their data platforms with SQL Server, Azure, Microsoft Fabric, Power BI, and AI. He leads a UK consultancy that supports clients across Europe and North America wi... Show more

Deepak Shrivastava

Deepak Shrivastava

My name is Deepak Shrivastava. I am a Microsoft Business Applications MVP and a Senior Manager at EY.
I am a technology enthusiast and problem solver. I work/speak/blog/Vlog on Microsoft technology, including Office 365, Power Apps, Power Automate, SharePoint, and Teams Etc. I am helping global clients on Power Platform adoption and empowering them with Power Platform possibilities, capabilities, and easiness.
I am a leader of the Houston Power Platform User Group and Power Automate community superuser.
I love traveling , exploring new places, and meeting people from different cultures.

"Share Knowledge to empower others to achieve more."

My name is Deepak Shrivastava. I am a Microsoft Business Applications MVP and a Senior Manager at EY. I am a technology enthusiast and problem solver. I work/speak/blog/Vlog on Microsoft technology, including Office 365, Power Apps, Power Automate, ... Show more

Tushar Kumar

Tushar Kumar

Azure Certified Cloud Solutions Architect, Awarded Most valuable professional by Microsoft, former MSP, Community lead and Microsoft recognized Azure Community Hero. With rich experience in planning, designing, implementing and maintaining secure applications in Azure Cloud from x86 and non-x86 environments. A recognized leader in migrating and creating enterprise architecture for the transition from on-premise to cloud using Azure services.
I hold advanced specialization in Identity, Security, and Compliance and working extensively in the large transformation of enterprises and Banking Finance and Insurance institutions.

Azure Certified Cloud Solutions Architect, Awarded Most valuable professional by Microsoft, former MSP, Community lead and Microsoft recognized Azure Community Hero. With rich experience in planning, designing, implementing and maintaining secure app... Show more

Ulrikke Akerbæk

Ulrikke Akerbæk

Ulrikke Akerbæk, Microsoft MVP since 2021, was named one of the top 50 women in tech in Norway in 2022. She is a leading expert in Power Pages, has 15 years of experience working in tech, and started her career as a SharePoint consultant. She now works as a Power Platform Practice Lead, advisor, architect, developer, and consultant at Itera Fredrikstad.

She is a #PowerAddict and an active contributor in the Power Platform community, peaking at events worldwide and helping others on their journey with the Power Platform. She has been leading the organizing committee for the Arctic Cloud Developer Challenge; a three-day hackathon in Oslo, a yearly event since 2011. She is one of the leaders in the Oslo Power Platform and Dynamics 365 User Groups and hosts "Portallunsj"; a Power Pages meetup, every quarter. Ulrikke also hosts the Power Platform BOOST Podcast with community champion, Nick Doelman, and is on the organising committee for Nordic Summit.

Ulrikke Akerbæk, Microsoft MVP since 2021, was named one of the top 50 women in tech in Norway in 2022. She is a leading expert in Power Pages, has 15 years of experience working in tech, and started her career as a SharePoint consultant. She now wor... Show more

Agnius Bartninkas

Agnius Bartninkas

8+ years of successfully leading a process improvement and automation agency, specializing in RPA using MS Power Automate (and the suite by Softomotive prior to 2020).

Over 200 projects delivered to more than 100 clients worldwide either personally or via a directly managed team of developers. Over 10 million EUR in accumulated savings reported by clients due to these projects.

Personally trained numerous automation developers to work with the Power Platform and related software.

Microsoft Business Applications MVP.

8+ years of successfully leading a process improvement and automation agency, specializing in RPA using MS Power Automate (and the suite by Softomotive prior to 2020). Over 200 projects delivered to more than 100 clients worldwide either personall... Show more

Cathrine Wilhelmsen

Cathrine Wilhelmsen

Cathrine loves data and coding, as well as teaching and sharing knowledge 🤓 She is based in Norway and works as a Data & Analytics Principal Consultant in Evidi, focusing on Data Modeling and Data Integration. Her core skills are Microsoft Fabric, Azure Synapse Analytics, Azure Data Factory, Azure SQL, SQL Server and T-SQL development, but she enjoys everything from programming to data visualization. Outside of work she’s active in the Azure and Microsoft Data communities as a Microsoft Data Platform MVP, international speaker, blogger, organizer, and chronic volunteer. She blogs at cathrinew.net and posts as @cathrinew.net on Bluesky.

Cathrine loves data and coding, as well as teaching and sharing knowledge 🤓 She is based in Norway and works as a Data & Analytics Principal Consultant in Evidi, focusing on Data Modeling and Data Integration. Her core skills are Microsoft Fabric, A... Show more

João Antunes

João Antunes

Hey folks! My name is João Antunes and I'm an experienced tech professional who's always trying to push things forward.

I've worked across different projects and industries, building (micro)services, web applications, IPTV applications and a bunch of other stuff.

I love to explore new technologies, dig up some fringe topics and dive into over-engineering sessions, but always trying not to forget the basics and how they're essential to everything else.

Hey folks! My name is João Antunes and I'm an experienced tech professional who's always trying to push things forward. I've worked across different projects and industries, building (micro)services, web applications, IPTV applications and a bunch... Show more

Christophe Gigax

Christophe Gigax

Passionate about computers for several years now, I decided to do more than just a hobby: my job. After a 5-year course at the Exia.cesi in Strasbourg allowing me to access a diploma in Information Systems Manager, I am now a Cloud Solution Architect within Hager Group, industrial specialist in electrical protection for individuals and homes.

This privileged framework allows me to apply my knowledge of analysis, design and development in Microsoft technologies for which I have a great preference. The web and mobility are topics that I particularly like (ASP.NET, AngularJS, Azure, Web API, Universal Windows App, Windows Phone ...), but I also strive to stay in touch with new technologies (IoT , Xamarin, Cordova, virtual reality / augmented ...) and constantly upgrade myself regarding the latest development techniques.

Passionate about computers for several years now, I decided to do more than just a hobby: my job. After a 5-year course at the Exia.cesi in Strasbourg allowing me to access a diploma in Information Systems Manager, I am now a Cloud Solution Architect... Show more

Stephen Cleary

Stephen Cleary

Stephen Cleary is a Christian, husband, and father who feels like he does software development in his spare time. :)

He is a Microsoft MVP and the author of "Concurrency in C# Cookbook" (O'Reilly) on asynchronous and parallel programming, as well as several MSDN articles. He's the top async/await answerer on Stack Overflow, he's assisted hundreds of companies with async adoption across all kinds of applications, his blog has been the go-to source for async advice for years, he contributed some of the MS documentation on subjects such as ValueTask, and he's the maintainer of AsyncEx, a library with >50M downloads which provides asynchronous coordination primitives and other async helper types.

He published a .NET-oriented version of the classic TCP/IP FAQ on his blog almost 15 years ago, and has helped countless developers debug their application protocols. At his first job ever, he ended up fixing the primary protocol used in all their systems as well as implementing a TCP/IP replacement for an old serial protocol, and at another job he designed and implemented a multiplexed streaming protocol for embedded devices from scratch. More recently, he recorded a YouTube series where he live-coded a fully asynchronous chat-like TCP/IP protocol using modern .NET pipelines and channels.

Stephen Cleary is a Christian, husband, and father who feels like he does software development in his spare time. :) He is a Microsoft MVP and the author of "Concurrency in C# Cookbook" (O'Reilly) on asynchronous and parallel programming, as well ... Show more

Ralph Eckhard

Ralph Eckhard

As a self-employed cloud architect, MVP and MCT, Ralph focusses on the Microsoft Cloud: Modern Workplace and Azure. You can find him at https://www.ralpheckhard.com and at several tech conferences and user groups.

As a self-employed cloud architect, MVP and MCT, Ralph focusses on the Microsoft Cloud: Modern Workplace and Azure. You can find him at https://www.ralpheckhard.com and at several tech conferences and user groups. Show more

Paul Andrew

Paul Andrew

Paul (AKA @mrpaulandrew) is the Co-Founder & CTO of Cloud Formations, a specialist data consultancy based in the UK. With nearly 20 years’ experience designing and delivering Microsoft data architectures, Paul leads a passionate team of engineers, supporting businesses small and large with scalable cloud platforms. Business value delivered through data insights. Over the years, Paul has covered the breadth and depth of design patterns and industry leading concepts, including Lambda, Kappa, Delta Lake, Data Mesh and Data Fabric.

Paul is also a Microsoft Data Platform MVP, director for the Data Relay community conference, East Midlands user group leader, book author and mentor. In addition to the day job(s), Paul is a father of three, husband, foodie, runner, blood donor, geek, Lego, and Star Wars fan! Lastly, Paul confesses to enjoying a Ramstein playlist when given half a chance to do some coding for a customer project.

Paul (AKA @mrpaulandrew) is the Co-Founder & CTO of Cloud Formations, a specialist data consultancy based in the UK. With nearly 20 years’ experience designing and delivering Microsoft data architectures, Paul leads a passionate team of engineers, su... Show more

Rodrigo Liberoff

Rodrigo Liberoff

Hi there… I'm Rodrigo, a Microsoft technologies veteran with more than 20+ years of experience.

In recent years, I have focused on Artificial Intelligence technologies, starting with Natural Language Processing (NPL) services such as Azure AI Language (previously known as Azure Cognitive Service for Language) and now with Generative AI (mainly Azure OpenAI), working on the potential and challenges (technical and ethical) of these new technologies and trying to help the community face them.

I also generate digital content to share my experience working with Artificial Intelligence services and resources, sharing tricks and strategies that anyone can follow, taking knowledge from the most basic levels to the most advanced. I publish my content through my YouTube channel (https://www.youtube.com/@CODERTECTURA), Twitch (https://www.twitch.tv/codertectura), LinkedIn and X social networks (formerly Twitter), my personal blog (www.codertectura.com), and other media such as the ENCAMINA blog (my current company), allowing me to reach more people through these channels.

I am a co-founder and main contributor of the open-source library ENMARCHA (https://github.com/Encamina/enmarcha), which showcases some of my experience and knowledge with Microsoft and Azure libraries for Artificial Intelligence. The idea is to help the community adopt these technologies and accelerate their own projects and initiatives.

If you want, we can connect at @rliberoff 😎

Hi there… I'm Rodrigo, a Microsoft technologies veteran with more than 20+ years of experience. In recent years, I have focused on Artificial Intelligence technologies, starting with Natural Language Processing (NPL) services such as Azure AI Lang... Show more

Sacha Thomet

Sacha Thomet

For over 15 years, I have been working in the field of Enduser Computing, with a focus on Citrix products. My professional journey in IT began over 20 years ago as a career changer at the service desk of a large transportation company in Switzerland. At the beginning of my career, I attended a technical school in Bern and continued my professional development through various further education programs and certifications. In 2022, I completed my Master of Advanced Studies in Digital Transformation at the Bern University of Applied Sciences.

Though I am a systems engineer and not a programmer by trade, I take great pleasure in developing my own tools in the form of scripts.

It is important to emphasize: All ideas, views, and opinions expressed in my presentations, blog articles, or social media posts are my own and do not represent the views of my current or former employer.

For over 15 years, I have been working in the field of Enduser Computing, with a focus on Citrix products. My professional journey in IT began over 20 years ago as a career changer at the service desk of a large transportation company in Switzerland.... Show more

Karen Lopez

Karen Lopez

Karen is a senior project manager and architect with an extensive background in development processes and information management. She specializes in taking practical approaches to systems development. She has 20+ years of public speaking (keynotes, speeches, and demonstrations). She wants attendees to have fun, gain insights and take away inspiration for working with new technologies and methods.

She's known for her slightly irreverent and practical approach to IT training and speaking. She wants you to be part of #TEAMDATA.

Karen is a senior project manager and architect with an extensive background in development processes and information management. She specializes in taking practical approaches to systems development. She has 20+ years of public speaking (keynotes, s... Show more

James McGillivray

James McGillivray

James McGillivray, Data Management and Analytics MCSE, has been working in Business Intelligence for over a decade. He spends his working hours building solutions that allow people to make informed decisions. quickly and accurately. He is a Director at South African Data Consultancy, Cobalt Analytics.

Before his career in data, James was an avid musical theatre student and musician. This love for performance has developed into a passion for developing and delivering presentations that are informative and enjoyable. James speaks frequently at Data Community Events, and has presented at some of the most well-known Data Events around the globe, including PASS Summit, SQL Bits and the Power BI World Tour.

James McGillivray, Data Management and Analytics MCSE, has been working in Business Intelligence for over a decade. He spends his working hours building solutions that allow people to make informed decisions. quickly and accurately. He is a Director ... Show more

Jimmy Bogard

Jimmy Bogard

Jimmy is the creator and maintainer of the popular OSS libraries AutoMapper and MediatR, and the originator of Vertical Slice Architecture. Jimmy is an independent software consultant based in Austin, TX. Jimmy has received the "Microsoft Most Valuable Professional" (MVP) award every year since 2009.

Jimmy is the creator and maintainer of the popular OSS libraries AutoMapper and MediatR, and the originator of Vertical Slice Architecture. Jimmy is an independent software consultant based in Austin, TX. Jimmy has received the "Microsoft Most Valuab... Show more

Annie Talvasto

Annie Talvasto

Annie Talvasto is an award-winning international technology speaker and leader. She has spoken at over 100+ tech events worldwide, including KubeCon + CloudNativeCon and Microsoft Build & Ignite. She has been recognized with the CNCF Ambassador, Azure & AI Platform MVP awards. She has co-organized the Kubernetes & CNCF Finland meetup since 2017. In the past, she has also served as a track chair for KubeCon + CloudNativeCon, Program Chair for Secure AI Summit (powered by Cloud Native) and hosted Cloud Native Live, a weekly livestream by CNCF, for over 3 years.

Annie Talvasto is an award-winning international technology speaker and leader. She has spoken at over 100+ tech events worldwide, including KubeCon + CloudNativeCon and Microsoft Build & Ignite. She has been recognized with the CNCF Ambassador, Azur... Show more

Rockford Lhotka

Rockford Lhotka

Rockford Lhotka is VP of Strategy at Xebia. He is the creator of the widely used CSLA .NET open-source software framework, the author of numerous books, and regularly speaks at major conferences around the world. Rockford is a member of the Microsoft Regional Director and MVP programs. For more information go to https://lhotka.net.

Rockford Lhotka is VP of Strategy at Xebia. He is the creator of the widely used CSLA .NET open-source software framework, the author of numerous books, and regularly speaks at major conferences around the world. Rockford is a member of the Microsoft... Show more

Éric Sauvé

Éric Sauvé

With more than 20 years of experience in IT and with a diverse path that led me to build new businesses from scratch as well as participate actively in the growth of other companies that I've joined... I've developed an awareness of what are the business key drivers that allow technology to be impactful.

Very agile and adaptive to rapid changes and involved in the community, I've gained great knowledge about the potential the Power Platform brings to different organizations.

Dynamics CE, Power Apps (Canvas and Model-Driven), Dataverse, Power Automate (flows), Power Pages, Microsoft Copilots, AI Builder... Yeah, I've worked on that ;-)

In my free time, I enjoy spending time with my family and engaging in some outdoor sports by participating in deep-diving and rock/boulder climbing.

With more than 20 years of experience in IT and with a diverse path that led me to build new businesses from scratch as well as participate actively in the growth of other companies that I've joined... I've developed an awareness of what are the busi... Show more

Bert Verbeek

Bert Verbeek

Bert Verbeek is a Microsoft MVP and is working for almost 15 years with Navision / Business Central in several rolls like Finance consultant and productmanagemer.
Currently he is working as a Productmanager new innovations at 4PS group.

His focus is especially on the platform of Business Central and all the integrations with the platform.
Also sometime he contribute to the base App.

Bert Verbeek is a Microsoft MVP and is working for almost 15 years with Navision / Business Central in several rolls like Finance consultant and productmanagemer. Currently he is working as a Productmanager new innovations at 4PS group. His focus... Show more

Alberto Diaz Martin

Alberto Diaz Martin

A professional with more than 20years of experience in the IT Industry, all of them working with Microsoft Technologies. His principal activities are Development and Solution Analysts on his first years and as Team Leader and Solution Architect on the last 6 years. Currently Chief Technology Innovation Officer in ENCAMINA, leading Microsoft technology software development and member of the management board.

For the Spanish Community, he works as organizer and speaker in the most important Microsoft technologies conferences which he is one of the most important leaders. Author of several books and articles in professional magazine, from 2013 he began a new career as co-director of CompartiMOSS, a Microsoft technologies magazine.

In 2011 he was named Microsoft MVP and he still retaining recognition for the seventh consecutive year. He defined himself as a geek, smartphones lover and developer. For the community, has founded TenerifeDev (www.tenerifedev.com) with other friends, a technical community in Tenerife, coordinator at SUGES (SharePoint Users Group on Spain, www.suges.es) and at Comunidad Office 365 Spain.

A professional with more than 20years of experience in the IT Industry, all of them working with Microsoft Technologies. His principal activities are Development and Solution Analysts on his first years and as Team Leader and Solution Architect on th... Show more

Fabian Bader

Fabian Bader

Fabian Bader is a Cyber Security Architect and Microsoft MVP from Germany. He focuses on security and cloud solutions and works mainly with Microsoft technologies.
From Azure cloud to on-premises Active Directory, he likes to automate stuff with PowerShell.

Besides being a speaker at conferences and community events, he blogs at "cloudbrothers.info" and hosts "Purple Elbe Security User Group" and "Hamburg PowerShell User Group".

❤️ PowerShell and Security 🛡️

Fabian Bader is a Cyber Security Architect and Microsoft MVP from Germany. He focuses on security and cloud solutions and works mainly with Microsoft technologies. From Azure cloud to on-premises Active Directory, he likes to automate stuff with Pow... Show more

Jörgen Nilsson

Jörgen Nilsson

Jorgen is working as a principal consultant at Onevinn in Sweden. He has been working as a consultant since 1993 with a focus on Enterprise Client Management and System Management. Involved in many projects and also a Microsoft Certified Trainer, Microsoft Security MVP and Windows and Devices MVP, deliver training's mostly on Intune and Windows 11. Jörgen is also an appreciated speaker at event like Microsoft Ignite, Microsoft Techdays, Microsoft Management Summit(MMS), TechED, Techorama, TechMentor and Workplace Ninjas.

Jorgen is working as a principal consultant at Onevinn in Sweden. He has been working as a consultant since 1993 with a focus on Enterprise Client Management and System Management. Involved in many projects and also a Microsoft Certified Trainer, Mic... Show more

Eric Woodruff

Eric Woodruff

Throughout his 25-year career in the IT field, Eric has sought out and held a diverse range of roles. Currently the Chief Identity Architect for Semperis; Eric previously was a member of the Security Research and Product teams. Prior to Semperis, Eric worked as a Security and Identity Architect at Microsoft partners, spent time working at Microsoft as a Sr. Premier Field Engineer, and spent almost 15 years in the public sector, with 10 of them as a technical manager.

Eric is a Microsoft MVP for security, recognized for his expertise in the Microsoft identity ecosystem. His security research has also been recognized by Microsoft, most notably for his findings he dubbed “UnOAuthorized”. Eric is a strong proponent of knowledge sharing and spends a good deal of time sharing his insights and expertise at conferences as well as through blogging. Eric further supports the professional security and identity community as an IDPro member, working as part of the IDPro Body of Knowledge committee.

Throughout his 25-year career in the IT field, Eric has sought out and held a diverse range of roles. Currently the Chief Identity Architect for Semperis; Eric previously was a member of the Security Research and Product teams. Prior to Semperis, Eri... Show more

Peter Klapwijk

Peter Klapwijk

Peter is an Security (Intune) and Windows MVP since 2020 and is working as Senior Modern Workplace Engineer at Wortell in The Netherlands. He has more than 15 years of experience in IT, with a strong focus on Microsoft technologies like Microsoft Intune, Windows, and low-code automation.

Peter is an Security (Intune) and Windows MVP since 2020 and is working as Senior Modern Workplace Engineer at Wortell in The Netherlands. He has more than 15 years of experience in IT, with a strong focus on Microsoft technologies like Microsoft Int... Show more

Craig Porteous

Craig Porteous

I'm a lifelong learner with a passion for creative problem-solving. I share my expertise and insights with the data community through talks, video content, and bringing people together with the DATA:Scotland event.

I'm a lifelong learner with a passion for creative problem-solving. I share my expertise and insights with the data community through talks, video content, and bringing people together with the DATA:Scotland event. Show more

Mattias Fjellström

Mattias Fjellström

Mattias is a cloud engineer with a background in physics and cloud development. He's a HashiCorp Ambassador, deeply passionate about infrastructure-as-code and platform engineering. He is also a published author and an avid blogger.

Mattias is a cloud engineer with a background in physics and cloud development. He's a HashiCorp Ambassador, deeply passionate about infrastructure-as-code and platform engineering. He is also a published author and an avid blogger. Show more

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Microsoft MVPs

Microsoft Most Valuable Professionals (MVPs) are recognized experts in their respective technical communities who actively share their knowledge and expertise with others. The MVP award is given to individuals who have made significant contributions to the Microsoft community through their involvement in technical forums, user groups, conferences, and other events. As a result, many MVPs are sought after as speakers at industry events, sharing their knowledge and insights with others.

When an MVP adds their award to their speaker profile, it can serve as a powerful endorsement of their expertise and credibility. Event organizers and attendees alike recognize the MVP award as a symbol of excellence in the field of Microsoft technology, and are more likely to view MVP speakers as authorities on the subject matter they are presenting. This can help MVPs secure speaking engagements, as well as increase their visibility and recognition within the community.

In addition to the benefits for the MVPs themselves, including the ability to network with other experts and gain exposure for their work, the community as a whole can benefit from the contributions of MVP speakers. By sharing their knowledge and insights with others, MVPs help to elevate the level of expertise and understanding within the Microsoft community, ultimately leading to better products and services for everyone.