Microsoft MVPs

Microsoft MVPs

All Microsoft MVPs that have added their award to their speaker profile.

  • 958 speakers
  • Auto-generated
Yolanda Cuesta Altieri

Yolanda Cuesta Altieri

Economist Excel expert
Microsoft MVP since 2014 to 2024 Excel y 2023 Data Platform
Linkedin Learning Instructor

Economist Excel expert Microsoft MVP since 2014 to 2024 Excel y 2023 Data Platform Linkedin Learning Instructor Show more

Dylan Beattie

Dylan Beattie

Dylan Beattie is an independent consultant who has been building data-driven web applications since the 1990s. He’s managed teams, taught workshops, and worked on everything from tiny standalone websites to complex distributed systems. He’s a Microsoft MVP, and he regularly speaks at conferences and user groups all over the world.

Dylan is the creator of the Rockstar programming language, and the founder, vocalist and lead guitarist with The Linebreakers, the world's greatest nerd comedy classic rock disco alt punk covers band.

Dylan Beattie is an independent consultant who has been building data-driven web applications since the 1990s. He’s managed teams, taught workshops, and worked on everything from tiny standalone websites to complex distributed systems. He’s a Microso... Show more

Alberto Diaz Martin

Alberto Diaz Martin

A professional with more than 20years of experience in the IT Industry, all of them working with Microsoft Technologies. His principal activities are Development and Solution Analysts on his first years and as Team Leader and Solution Architect on the last 6 years. Currently Chief Technology Innovation Officer in ENCAMINA, leading Microsoft technology software development and member of the management board.

For the Spanish Community, he works as organizer and speaker in the most important Microsoft technologies conferences which he is one of the most important leaders. Author of several books and articles in professional magazine, from 2013 he began a new career as co-director of CompartiMOSS, a Microsoft technologies magazine.

In 2011 he was named Microsoft MVP and he still retaining recognition for the seventh consecutive year. He defined himself as a geek, smartphones lover and developer. For the community, has founded TenerifeDev (www.tenerifedev.com) with other friends, a technical community in Tenerife, coordinator at SUGES (SharePoint Users Group on Spain, www.suges.es) and at Comunidad Office 365 Spain.

A professional with more than 20years of experience in the IT Industry, all of them working with Microsoft Technologies. His principal activities are Development and Solution Analysts on his first years and as Team Leader and Solution Architect on th... Show more

Peter Daalmans

Peter Daalmans

Peter is a Principal Workplace Consultant / Architect and Microsoft Certified Trainer at SecMinds Solutions with a primary focus on the Microsoft Intune, Configuration Manager and Enterprise Mobility. Peter is awarded every year as a Security MVP (Microsoft Intune) since 2012 and as a Windows 365 MVP since 2024.

Peter writes blogs and sharing his knowledge on his blog https://ModernManagement.blog . Peter is also one of the founders and leads of the Workplace Ninja User Group Netherlands.

Author of Mastering System Center 2012 Configuration Manager, Mastering System Center 2012 R2 Configuration Manager and the just in 2017 released Mastering System Center Configuration Manager, books from Sybex and a book called: Microsoft Enterprise Mobility Suite, Microsoft Enterprise Mobility Suite: Planning and Implementation. Peter was one of the co-authors a book called Microsoft 365 Security for ITPros which was updated every month, for 2,5 years.

Peter speaks at local and international group meetings, conferences like Microsoft Ignite, Microsoft TechEd (Australia / New Zealand), IT/Dev Connections, Techmentor, Techorama Belgium, Midwest Management Summit (MMS), BriForum (London, Denver and Boston), TechDays Netherlands and ExpertsLive Netherlands

Peter is a Principal Workplace Consultant / Architect and Microsoft Certified Trainer at SecMinds Solutions with a primary focus on the Microsoft Intune, Configuration Manager and Enterprise Mobility. Peter is awarded every year as a Security MVP (Mi... Show more

Emanuel Palm

Emanuel Palm

Emanuel is a Microsoft MVP who loves to solve problems using code. Whether it's Infrastructure-as-Code, pipeline automation or cloud native platforms, with PowerShell, Bicep and C# as his tools of choice he soars through the clouds of Azure on a daily basis.

He works at Unwonted in Sweden as a Cloud Specialist, and blogs about Azure, PowerShell, .NET and various IT adventures on https://pipe.how. He enjoys open source, roasts his own coffee, plays D&D and sometimes combines his interests into quirky apps.

Maintainer of open source tools such as the PowerShell modules PSBicep, AzAuth and AzBobbyTables.

Emanuel is a Microsoft MVP who loves to solve problems using code. Whether it's Infrastructure-as-Code, pipeline automation or cloud native platforms, with PowerShell, Bicep and C# as his tools of choice he soars through the clouds of Azure on a dail... Show more

Sam Vanhoutte

Sam Vanhoutte

Sam is a Microsoft Azure MVP. As a technical advisor and investor at several cloud start-ups, he is involved in cloud-native architectures and focuses on Serverless technologies, the Internet of Things, and Artificial Intelligence.
While he is currently technical lead and founder at a SaaS-startup, called Sfinx, he has been working as CTO at Codit, one of the leading European Microsoft cloud partners. In working together with Microsoft, Sam has extensive experience in building data-driven, integrated cloud-based solutions.
Sam has been involved in several industrial IoT projects and has been contributing to the open-source Arcus project, focusing on the Machine Learning aspects.

Sam is a frequent speaker at international events and is active in the Belgian and European Microsoft communities.

Sam is a Microsoft Azure MVP. As a technical advisor and investor at several cloud start-ups, he is involved in cloud-native architectures and focuses on Serverless technologies, the Internet of Things, and Artificial Intelligence. While he is cu... Show more

Daniel Rohregger

Daniel Rohregger

Daniel is a international Speaker covering topic all around Microsoft 365. With a big focus on Copilot, Adoption and Modern Workplace he loves what he does. With large to medium Enterprises from EMEA he get's experience from the real world and combines that with the passion for technology.

💼 M365 Copilot MVP
💼 AI, Hybrid Work, Teams and Modern Work-Freak
💼 Speaker and Instructor for Microsoft 365 Services
🎓 Certified ScrumMaster, Bachelor Professional for Project Organisation (CCI)

🌇 Regensburg, Germany near Munich area

Daniel is a international Speaker covering topic all around Microsoft 365. With a big focus on Copilot, Adoption and Modern Workplace he loves what he does. With large to medium Enterprises from EMEA he get's experience from the real world and combin... Show more

Miguel Verweij

Miguel Verweij

Miguel started as a Citizen Developer, switched career as a Power Platform Solution Architect, and is now a freelance consultant.

Miguel started as a Citizen Developer, switched career as a Power Platform Solution Architect, and is now a freelance consultant. Show more

Sam Debruyn

Sam Debruyn

Sam Debruyn is a Microsoft Data Platform MVP and Cloud & Data Platform Architect passionate about modern data platforms such as Microsoft Fabric. In his day-to-day, he designs and implements data platforms that support customers in harvesting the full potential of their data. Sam has over 10 years of experience with Microsoft Azure and often blogs about his adventures in data. He contributes to the data community through blog posts, open-source projects, and speaking engagements at data meetups and conferences.

Sam Debruyn is a Microsoft Data Platform MVP and Cloud & Data Platform Architect passionate about modern data platforms such as Microsoft Fabric. In his day-to-day, he designs and implements data platforms that support customers in harvesting the ful... Show more

Lasse Nordvik Wedø

Lasse Nordvik Wedø

With over 25 years of hands-on experience in IT infrastructure, Lasse Nordvik Wedø is a Director at Cyber & Security KPMG Norge. His expertise includes Microsoft 365 Copilot, modern work, user adoption, unified communication, collaboration, identity and access management, device management, cybersecurity and general artificial intelligence. He currently helps customers preparing for Microsoft 365 Copilot and modern work, ensuring they stay secure and maximize their potential within their organizations.

Lasse is also an M365 Apps & Services MVP within Teams and Microsoft 365 Copilot, a prestigious recognition from Microsoft for his technical expertise and community contributions. He has received 11 awards since 2015, and co-authored the book “Lync Server Cookbook” from Packt Publishing. He is an international speaker, author, blogger, and a co-organizer of several events and communities related to Microsoft 365 and other Microsoft cloud technologies. He is passionate about sharing his knowledge and insights with peers and customers, and driving innovation and excellence in the IT industry.

With over 25 years of hands-on experience in IT infrastructure, Lasse Nordvik Wedø is a Director at Cyber & Security KPMG Norge. His expertise includes Microsoft 365 Copilot, modern work, user adoption, unified communication, collaboration, identity ... Show more

Andrew Taylor

Andrew Taylor

CTO at Software Central. MVP in Intune and Security Copilot. Far too many years in IT, likes PowerShell, Graph and all things Intune

CTO at Software Central. MVP in Intune and Security Copilot. Far too many years in IT, likes PowerShell, Graph and all things Intune Show more

Johan Ludvig Brattås

Johan Ludvig Brattås

Johan Ludvig Brattås is a director at Deloitte, and a dedicated community guy. He has worked with MS SQL server since late 1999, mostly with BI in one form or another. Since 2015, most of his work has been in the cloud working on data platform services such as Snowflake, Databricks and Synapse.

Combining his passion for MS SQL Server with his passion for sharing knowledge, he started speaking at various events in the SQL Community. This is also a way to give back to the community for all the things he has learned over the years. When not working, Johan Ludvig either spends his time with his kids, playing with new technology or teaching coeliacs how to bake glutenfree food.

Johan Ludvig Brattås is a director at Deloitte, and a dedicated community guy. He has worked with MS SQL server since late 1999, mostly with BI in one form or another. Since 2015, most of his work has been in the cloud working on data platform servic... Show more

Emily Mancini

Emily Mancini

Emily is a lifelong learner and passionate advocate for seamless user experiences- specializing in information architecture and user interface design (UX master certified by Nielsen Norman Group). She thrives on building accessible structures to help people find what they are looking for and better understand their surroundings. Emily is a recipient of the Microsoft Most Valuable Professional award for 3 consecutive years and a member of the Microsoft 365 Patterns and Practices team.

A results-driven professional, Emily is recognized for her expertise in implementing Microsoft 365 solutions. She consistently delivers projects on time and within budget, with a particular focus on enhancing user satisfaction and usability. Emily aligns projects seamlessly with company culture and overarching goals leading to higher adoption. Emily has developed scalable environments for companies experiencing 10x growth in less than 5 years, managed migrations due to large-scale mergers and acquisitions, and specializes in initial implementations with hesitant new users. She possesses a deep understanding of what business owners need to implement intuitive and scalable solutions.

Emily’s experience as a communications manager, leadership development facilitator, and teacher provides a well-rounded background for interpreting and translating user needs across industries. She embeds effective training programs and compassionate change management strategies in every project, ensuring that all users are actively engaged in the journey. Emily believes a human-centered process will yield the best results.

Emily is a lifelong learner and passionate advocate for seamless user experiences- specializing in information architecture and user interface design (UX master certified by Nielsen Norman Group). She thrives on building accessible structures to help... Show more

Mark Scholman

Mark Scholman

Mark Scholman, is co-founder and director at Cloud Autom8 (CA8) and is a Microsoft Azure MVP. His focus is on Microsoft Cloud technology including Azure, The Azure Stack Family and the components that are involved in the Hybrid Cloud offerings. Mark is also active in the IT community on his blog https://markscholman.com and YouTube channel. Mark is an author of the book Azure Hybrid Cloud Unleashed and speaks at several events such as Experts Live and local user groups including meetups and the APE (Azure Platform Engineering) Community.

Mark Scholman, is co-founder and director at Cloud Autom8 (CA8) and is a Microsoft Azure MVP. His focus is on Microsoft Cloud technology including Azure, The Azure Stack Family and the components that are involved in the Hybrid Cloud offerings. Mark ... Show more

Wilmer Alcivar

Wilmer Alcivar

My name is Wilmer Alcivar, originally from Ecuador, I started in the CRM world in 2012. I’m a big Juventus fan and like to spend time with my girlfriend, try all kinds of beers, play video games and try my best to keep up with new features of the Power Platform.

My first version was Dynamics CRM 2011 On-Premise, what a great version it was. In 2015 I moved to Uruguay in order to improve my technical knowledge, I enjoyed my time in there, they are passionate about football.

In 2019 I moved to Madrid, a beautiful city the weather is spectacular and the food is amazing. Finally in 2022 I moved to The Netherlands looking for new professional challenges, Amsterdam is so beautiful, I love the vibe of the city and the people here are so kind.

My name is Wilmer Alcivar, originally from Ecuador, I started in the CRM world in 2012. I’m a big Juventus fan and like to spend time with my girlfriend, try all kinds of beers, play video games and try my best to keep up with new features of the Pow... Show more

Thomas Naunheim

Thomas Naunheim

Thomas Naunheim is a Cyber Security Architect at glueckkanja AG and a Microsoft MVP from Koblenz, Germany.
His principal focus is on identity and security solutions in Microsoft Azure and Microsoft Entra.
Thomas shares his experience and research with the community as a blogger at “cloud-architekt.net”,
and he is a speaker at conferences and co-author of the "Entra ID Attack & Defense Playbook”.
He is a member of the "Azure Meetup Bonn" and “Cloud Identity Summit” organization team and is also co-host of the podcast "Cloud Inspires".

Thomas Naunheim is a Cyber Security Architect at glueckkanja AG and a Microsoft MVP from Koblenz, Germany. His principal focus is on identity and security solutions in Microsoft Azure and Microsoft Entra. Thomas shares his experience and research w... Show more

Tharanga Chandrasekara

Tharanga Chandrasekara

Tharanga Chandrasekara is a Microsoft Dynamics 365 Business Central lead technical consultant with over a decade of experience.

Tharanga is an active member and community moderator of the official Microsoft Dynamics 365 Business Central Community forum. He regularly shares knowledge with others through his blog, user groups, and webinars. Tharanga strongly believes that "one small piece of knowledge someone shares today could be the cornerstone of a huge concept that changes the world tomorrow".

Since 2016, Tharanga has been awarded the prestigious Microsoft Most Valuable Professional (MVP) award for Microsoft Dynamics 365 Business Central.

Tharanga Chandrasekara is a Microsoft Dynamics 365 Business Central lead technical consultant with over a decade of experience. Tharanga is an active member and community moderator of the official Microsoft Dynamics 365 Business Central Community ... Show more

Diana Birkelbach

Diana Birkelbach

I'm a Microsoft MVP from Germany, working for ORBIS SE. There I've got the chance to work with Dynamics 365 right from the beginning (back then Microsoft CRM v1.2). Beeing focused on the ProDev aspects of the Power Platform, I'm enthusiatic about Power Apps Component Framework (PCF) development. You can call me PCFLady. You can find me answering questions in the "Power Apps Pro Dev & ISV" Forum, blogging on my "Dianamics" blog site (dianabirkelbach.wordpress.com), sharing videos on youtube (youtube.com/@pcflady) and free PCF controls on https://pcf.gallery/ ;.

I'm a Microsoft MVP from Germany, working for ORBIS SE. There I've got the chance to work with Dynamics 365 right from the beginning (back then Microsoft CRM v1.2). Beeing focused on the ProDev aspects of the Power Platform, I'm enthusiatic about Pow... Show more

Marius Solbakken Mellum

Marius Solbakken Mellum

Marius is an MVP in security and works as a Principal Cloud Engineer in Fortytwo, building managed services within the Identity, Security and Cloud space.

Marius is an MVP in security and works as a Principal Cloud Engineer in Fortytwo, building managed services within the Identity, Security and Cloud space. Show more

Martin Ehrnst

Martin Ehrnst

I am a Microsoft Azure MVP, working as a lead technical architect at Simplifai
For almost two decades I have worked with infrastructure management, automation, and monitoring. As this traditional role is changing fast, I am focusing my community contributions around modern IT-pro role.

By the way, I have a love/hate relationship with Kubernetes. 🐳

I am a Microsoft Azure MVP, working as a lead technical architect at Simplifai For almost two decades I have worked with infrastructure management, automation, and monitoring. As this traditional role is changing fast, I am focusing my community con... Show more

Tiago Costa

Tiago Costa

Tiago Costa is a Senior Cloud Architect and Advisor focusing on Microsoft Azure, International Speaker, Trainer and Author. For the past 20 years has been architecting and developing solutions using Microsoft technologies. In the last years Tiago have been helping companies to migrate and build Cloud native workloads in Microsoft Azure. Tiago has been working as at the Senior Architect level, but he always like to do some hands-on tasks on the Azure Administration and Development side of things. You can find him regularly in the classroom or online teaching Microsoft Azure. All this real-world experience allows him to deliver amazing trainings on Microsoft Azure.

Tiago has several Microsoft Certifications and awards:
- Microsoft Azure MVP (2016 – …)
- MCT – Microsoft Certified Trainer (2006 – …)
- MCT Regional Lead (2013 – …)
- Microsoft Certification Council Member (2020 – …)

He loves diving into new technologies and share his experience at conferences and training classes. What excites him about it's work is to help others exploring new frontiers in technology and to become better professionals. He's free time is spent with his family in the surroundings of the sunny Lisbon, Portugal, and building some cool geek projects.

Tiago Costa is a Senior Cloud Architect and Advisor focusing on Microsoft Azure, International Speaker, Trainer and Author. For the past 20 years has been architecting and developing solutions using Microsoft technologies. In the last years Tiago hav... Show more

Matti Paukkonen

Matti Paukkonen

In my role, I'm helping customers to gain more of their tools and effectively utilize technology supporting daily work-life. I'm a versatile professional always learning new, sharing knowledge, and going forward. Hosting workshops, solving problems, and designing solutions are near my heart. When adopting a new service or a technology, I need to get my hands dirty first and try it out.

On the community side, I'm co-organizing Teams Community Finland, which is Microsoft Teams-focused community for all Teams fanatics, end-user, developers, and consultants in Finland. I'm also active in Microsoft communities and speaking at events.

In my role, I'm helping customers to gain more of their tools and effectively utilize technology supporting daily work-life. I'm a versatile professional always learning new, sharing knowledge, and going forward. Hosting workshops, solving problems, ... Show more

Nico Vermeir

Nico Vermeir

Nico Vermeir is an application architect at Inetum Belgium since 2010, where he has a strong focus on building and architecting modern applications.
Being a strong believer in the importance of communities he tries to share knowledge wherever he can, be it on Twitter, at a user group or conference. He has spoken on many international conferences such as NDC Oslo, NDC Sydney, NDC London, Swetugg, Build Stuff, DotNext.
Nico is a Microsoft MVP in Developer Technologies, crew member of Techorama BE and NL and crew member of VISUG, Belgium's largest .NET user group.

In his spare time he enjoys brewing (and tasting) beer, playing the guitar, riding his Harley-Davidson and doing Karate.

Nico Vermeir is an application architect at Inetum Belgium since 2010, where he has a strong focus on building and architecting modern applications. Being a strong believer in the importance of communities he tries to share knowledge wherever he ca... Show more

Alberto Castro

Alberto Castro

Del 81 y de A Coruña. En 2020 se cruza por mi camino profesional la Power Platform y actualmente desempeño tareas de administración y gobierno sobre la misma.
Enganchadísimo a la comunidad que hay detrás de la Power intento aportar mi granito de arena en todo lo que puedo.

Del 81 y de A Coruña. En 2020 se cruza por mi camino profesional la Power Platform y actualmente desempeño tareas de administración y gobierno sobre la misma. Enganchadísimo a la comunidad que hay detrás de la Power intento aportar mi granito de are... Show more

Andrea Chiarelli

Andrea Chiarelli

I have over 25 years of experience as a software engineer and technical author. Throughout my career, I've had the opportunity to use a variety of programming languages and technologies on many different projects. In the last few years, I've been focusing on simplifying the developer experience with Identity and related topics as a Developer Advocate at Auth0 by Okta.

I have over 25 years of experience as a software engineer and technical author. Throughout my career, I've had the opportunity to use a variety of programming languages and technologies on many different projects. In the last few years, I've been foc... Show more

Raffaele Colavecchi

Raffaele Colavecchi

Raffaele graduated in Computer Science from the University of Turin in 2002. Since then, he has worked with Microsoft technologies in the field of productivity, becoming a Microsoft Certified Trainer in 2005. He specialized in the design and implementation of hybrid architectures and migrations to Microsoft 365 for email and Teams telephony. Since 2023, he has been recognized as a Microsoft MVP for Exchange and Teams.

He is an active member of cloudcommunity.it and a promoter of DMARC, MTA-STS, SMTP DANE with DNSSEC protocols in Italy; contributing to the spread of knowledge and adoption of these important email security measures.

Raffaele graduated in Computer Science from the University of Turin in 2002. Since then, he has worked with Microsoft technologies in the field of productivity, becoming a Microsoft Certified Trainer in 2005. He specialized in the design and implemen... Show more

Morten Knudsen

Morten Knudsen

Morten is a Triple Microsoft MVP (Security, Azure, and Security Copilot), a Microsoft Certified Trainer, and holds over 20 active Microsoft certifications.

As a Cloud and Security Architect, he focuses on Azure infrastructure, Microsoft 365, automation, security, AI, and hybrid cloud.

He actively shares insights and tools with the community through his blog at aka.ms/morten / mortenknudsen.net, where his community tools have reached over 2 million downloads.

Morten is also a strong advocate for the tech community — speaking at events, mentoring professionals, and co-founding Experts Live Denmark.

Outside of work, he enjoys traveling with his family and is certified as both a PADI Dive Master and PADI Master Scuba Diver.

Morten is a Triple Microsoft MVP (Security, Azure, and Security Copilot), a Microsoft Certified Trainer, and holds over 20 active Microsoft certifications. As a Cloud and Security Architect, he focuses on Azure infrastructure, Microsoft 365, auto... Show more

András Fördős

András Fördős

Originally from being hands on with Oracle Siebel, currently with a strong passion to automate things and make life easier through Dynamics 365 and Power Platform one step at atime

Originally from being hands on with Oracle Siebel, currently with a strong passion to automate things and make life easier through Dynamics 365 and Power Platform one step at atime Show more

Tomasz Poszytek

Tomasz Poszytek

With a passion for enhancing organizational effectiveness through digitalization and process optimization, Tomasz brings extensive expertise as a seasoned Business Analyst. As a distinguished Microsoft Power Platform expert, recognized with the Microsoft Most Valuable Professional (MVP) title and multiple certifications, including Microsoft Certified Trainer (MCT), Tomasz possesses a robust analytical acumen. With proficiency in SharePoint, Nintex, Webcon, and other process implementation tools, Tomasz continuously updates his knowledge to deliver cutting-edge solutions and shares insights with both clients and technical communities.

Renowned for crafting user-friendly business processes and applications, Tomasz prioritizes simplicity and reliability, ensuring seamless adoption and comprehension. As a dedicated co-organizer of community events in Poland and an active blogger, Tomasz contributes actively to the technical community and serves as an esteemed international speaker.

With a passion for enhancing organizational effectiveness through digitalization and process optimization, Tomasz brings extensive expertise as a seasoned Business Analyst. As a distinguished Microsoft Power Platform expert, recognized with the Micro... Show more

Jonathan Weaver

Jonathan Weaver

Jonathan Weaver is the SharePoint Designer for WaterOne, consultant for Smarter Consulting, and a Microsoft Office Specialist: SharePoint 2013. He has over 20 years in IT and has both a BS in CIS and a Master's Degree in Business Law. Since 2013, he has been working exclusively in SharePoint and Power Platform, focusing on Forms, Workflows, and Business Processes. Jonathan has been on the event planning team for SPSKC since 2013 and regularly speaks at events across the globe.

Jonathan Weaver is the SharePoint Designer for WaterOne, consultant for Smarter Consulting, and a Microsoft Office Specialist: SharePoint 2013. He has over 20 years in IT and has both a BS in CIS and a Master's Degree in Business Law. Since 2013, he ... Show more

Please note that Sessionize is not responsible for the accuracy or validity of the data provided by speakers.

Microsoft MVPs

Microsoft Most Valuable Professionals (MVPs) are recognized experts in their respective technical communities who actively share their knowledge and expertise with others. The MVP award is given to individuals who have made significant contributions to the Microsoft community through their involvement in technical forums, user groups, conferences, and other events. As a result, many MVPs are sought after as speakers at industry events, sharing their knowledge and insights with others.

When an MVP adds their award to their speaker profile, it can serve as a powerful endorsement of their expertise and credibility. Event organizers and attendees alike recognize the MVP award as a symbol of excellence in the field of Microsoft technology, and are more likely to view MVP speakers as authorities on the subject matter they are presenting. This can help MVPs secure speaking engagements, as well as increase their visibility and recognition within the community.

In addition to the benefits for the MVPs themselves, including the ability to network with other experts and gain exposure for their work, the community as a whole can benefit from the contributions of MVP speakers. By sharing their knowledge and insights with others, MVPs help to elevate the level of expertise and understanding within the Microsoft community, ultimately leading to better products and services for everyone.