Thomas holds a degree in Business Economics, but has been a data explorer and a developer at heart ever since the days of dBase and Turbo Pascal. He touched his first SQL Server at V6.5, used covering indexes before they became a feature and joined the PASS community in 2006.

Thomas has been developing in Navision/Dynamics/Business Central systems for quite some time (since 2001, one year before MS acquired Navision), got his hands on R in 2014 (the year before MS bought Revolution Analytics), on the Power Platform from 2020 and the Arduino world from 2024 on. He has worked for ISVs as well as end-user companies, as a developer, consultant, accidental data engineer and is an author for data-related articles as well as a speaker at data events across Europe.

Thomas holds a degree in Business Economics, but has been a data explorer and a developer at heart ever since the days of dBase and Turbo Pascal. He touched his first SQL Server at V6.5, used covering indexes before they became a feature and joined t... Show more

Scott is the Director of Engineering at Lean TECHniques Inc. Besides advising clients and delivering solutions for them, he enjoys helping teams realize their potential through technical practices (such as CI/CD, TDD, IAC, etc.) and working more effectively (such as limiting WIP, visualizing work, etc).

He’s a Microsoft MVP, Redgate Community Ambassador, international speaker, Dometrain author, and co-organizes the Iowa .NET User Group. You can find Scott on Twitter @scottsauber, on Bluesky @scottsauber.com, or on his blog at scottsauber.com.

Scott is the Director of Engineering at Lean TECHniques Inc. Besides advising clients and delivering solutions for them, he enjoys helping teams realize their potential through technical practices (such as CI/CD, TDD, IAC, etc.) and working more effe... Show more

Vlad is a Microsoft 365 and Power Platform expert specializing in empowering organizations to securely and effectively integrate AI-powered tools, such as Microsoft 365 Copilot and AI Agents, into their digital workplaces. An IT professional at heart, Vlad excels at preparing, securing, and governing modern environments, enabling IT administrators and business users to automate processes, enhance productivity, and drive digital transformation with confidence.

As a Microsoft Certified Trainer, author, and internationally recognized speaker, Vlad has trained millions of IT professionals globally through impactful workshops, engaging conference sessions, and accessible online resources. He has authored three books published by Apress and developed over 100 comprehensive courses on Pluralsight, covering Microsoft 365 administration, Microsoft 365 Copilot, Power Automate, and some of the most in-demand Microsoft certifications.

A Microsoft Most Valuable Professional (MVP) since 2013, Vlad regularly shares insights, best practices, and industry trends on his blog at VladTalksTech.com and YouTube channel at youtube.com/@VladTalksTech. Frequently featured as an expert contributor across leading industry platforms, Vlad has consistently been recognized among the "Top 25 SharePoint & Microsoft 365 Influencers," underscoring his significant impact within the global Microsoft community.

Vlad is a Microsoft 365 and Power Platform expert specializing in empowering organizations to securely and effectively integrate AI-powered tools, such as Microsoft 365 Copilot and AI Agents, into their digital workplaces. An IT professional at heart... Show more

Wolfgang Strasser, an experienced data consultant at ACP CUBIDO in Austria, specializes in leveraging the Microsoft Data Platform to drive analytics and data strategy transformations. With extensive experience in SQL Server, Azure Data Services, Power BI, and Microsoft Fabric, Wolfgang has established himself as a key resource for businesses aiming to optimize their data processes.

As a Microsoft Data Platform MVP, Wolfgang has a proven track record of excellence in data architecture, analytics, and data governance. He first was awarded in 2015 and since then rewarded every year.

Wolfgang's commitment to the data community is evident through his active participation in national and international conferences, workshops, and online platforms, where he shares insights, best practices, and technical knowledge. He is one of the organizers of Data Community Austria Day (Data Saturday Vienna).

Wolfgang Strasser, an experienced data consultant at ACP CUBIDO in Austria, specializes in leveraging the Microsoft Data Platform to drive analytics and data strategy transformations. With extensive experience in SQL Server, Azure Data Services, Powe... Show more

Michelle Sandford is a Developer Engagement Leader who writes code, builds with GitHub and Azure AI, and learns out loud. She likes sharing what’s useful (and what isn’t), and believes shipping is better than talking about it:

- A community builder, connecting MVPs, user groups, universities, and developer communities into thriving ecosystems that learn together and lift each other higher.
- A technical storyteller, Michelle shapes how the world talks about AI‑powered engineering and Azure innovation bringing clarity, curiosity, and creativity to every conversation.
- A program strategist, designing scalable, repeatable motions that help developers grow their capability and confidence at pace with a rapidly evolving industry.
- A bridge between engineering and the field making sure developers feel heard, supported, and empowered, from the first line of code to the final production push.

Michelle Sandford is a Developer Engagement Leader who writes code, builds with GitHub and Azure AI, and learns out loud. She likes sharing what’s useful (and what isn’t), and believes shipping is better than talking about it: - A community builde... Show more

Gianluca Sartori is a Data Platform MVP, independent consultant and performance tuning specialist. He has been working in the software industry since 1999 and has been working with SQL Server ever since. He also works as a SQL Server trainer and in his spare time he writes technical articles and participates the SQL Server forums. Gianluca enjoys presenting SQL Server topics at conferences in Europe and US. He is currently working as lead DBA at a famous Formula 1 team.

Gianluca Sartori is a Data Platform MVP, independent consultant and performance tuning specialist. He has been working in the software industry since 1999 and has been working with SQL Server ever since. He also works as a SQL Server trainer and in h... Show more

Ron Dagdag brings over 25 years of experience as a software artisan to his role as Research Engineering Manager at Thomson Reuters, where he leads teams to develop transformative AI solutions. In addition to his professional responsibilities, Ron is an active member of the tech community, recognized as a Microsoft MVP in AI, Mixed Reality, and IoT. Ron is an international speaker, sharing his knowledge at industry events, and remains an active maker and tinkerer with a passion for Augmented Intelligence.
🚀 Code > Create > Coach > Repeat.

Ron Dagdag brings over 25 years of experience as a software artisan to his role as Research Engineering Manager at Thomson Reuters, where he leads teams to develop transformative AI solutions. In addition to his professional responsibilities, Ron is ... Show more

Microsoft MVP | Sessionize Top 3% speaker 2022 & 2023

Jon specialises in Microsoft 365 with over 10 years of experience in consultancy and pre-sales; Jon is passionate about Microsoft products and especially enjoys the Microsoft Defender and Intune suites.

Jon particularly likes discussing Microsoft Security and Windows 365 and holds a Microsoft MVP in Intune and Windows 365.

Microsoft MVP | Sessionize Top 3% speaker 2022 & 2023 Jon specialises in Microsoft 365 with over 10 years of experience in consultancy and pre-sales; Jon is passionate about Microsoft products and especially enjoys the Microsoft Defender and Intun... Show more

Rik helps organisations use Cloud better as CEO and co-founder of Zure UK. Whether that is a new adoption where governance and management are key, or an application modernisation project where technology choice and team knowledge are important factors in success.
Through his public speaking and community involvement, Rik is a recipient of the Microsoft MVP Programme award for his work with Azure. He is also proud to be a member of the Microsoft Regional Director Programme. As an event organiser, speaker and lapsed blogger, Rik is keen to share his knowledge with the community, and encourage and support others as they do the same.
His grey hair is an indication of how long he has worked in IT, and in that time he's done most things you'd expect of an IT Pro: From crawling under floors pulling cables, to managing large scale automated OS rollouts, to architecting solutions for on-premises and cloud. Now he spends more time working with his customers' management, sharing that breadth of experience and learning.

Rik helps organisations use Cloud better as CEO and co-founder of Zure UK. Whether that is a new adoption where governance and management are key, or an application modernisation project where technology choice and team knowledge are important factor... Show more

Gethyn is a Microsoft Data Platform MVP and consultant helping organisations modernise their data platforms with SQL Server, Azure, Microsoft Fabric, Power BI, and AI. He leads a UK consultancy that supports clients across Europe and North America with migrations, high-availability design, performance engineering, analytics strategy, and data governance. A Microsoft Certified Trainer with over 200 courses delivered, he speaks widely on data transformation, analytics, and the future of AI-powered business.

Gethyn is a Microsoft Data Platform MVP and consultant helping organisations modernise their data platforms with SQL Server, Azure, Microsoft Fabric, Power BI, and AI. He leads a UK consultancy that supports clients across Europe and North America wi... Show more

Sergey Chubarov is a Security and Cloud Expert with over 15 years of extensive experience in Microsoft technologies. As an instructor, Sergey is dedicated to guiding companies through the complexities of securely adopting cloud solutions. His consulting experience spans both the red and blue sides.

Certifications and recognitions include Microsoft MVP: Cloud Security, OSCP, OSEP, MCT, MCT Community Lead, EC Council CPENT & LPT, CREST CPSA & CRT, and many more.

Frequent Speaker at Prestigious Conferences: Black Hat, Hacker Halted, DEF CON, Wild West Hackin' Fest, Workplace Ninja Summit, Midwest Management Summit, and many others.

Prefers live demos and cyberattacks simulations.

Sergey Chubarov is a Security and Cloud Expert with over 15 years of extensive experience in Microsoft technologies. As an instructor, Sergey is dedicated to guiding companies through the complexities of securely adopting cloud solutions. His consult... Show more

Joy Apple is a Microsoft MVP and Director of Partner and Customer Success at Orchestry.
As a seasoned information technologist, Joy strives to ensure technology is implemented with a purpose-driven, “human-first” approach. Teaching is one of her passions, and Joy finds personal and professional fulfillment volunteering in the Microsoft Community, speaking and educating others on best practices for success with Microsoft 365.
During her time as a SharePoint/Microsoft 365 consultant and trainer Joy has had the opportunity to work across industries, including government and our armed services.
When Joy isn’t working with the Orchestry team or speaking or writing as the “Joy of SharePoint,” she can probably be found at a music venue or the newest fun spot in Tulsa, Oklahoma.

Joy Apple is a Microsoft MVP and Director of Partner and Customer Success at Orchestry. As a seasoned information technologist, Joy strives to ensure technology is implemented with a purpose-driven, “human-first” approach. Teaching is one of her pa... Show more

Kevin Griffin has been running production .NET applications and teaching developers for over two decades. A Microsoft MVP specializing in .NET and Microsoft Azure, Kevin brings real-world experience from consulting and his own SaaS products. He's hosted the Hampton Roads .NET User Group since 2009 and founded RevolutionVA, a nonprofit supporting software development education in southeast Virginia. Kevin's talks blend hard-won lessons from production systems with practical advice you can use Monday morning.

Kevin Griffin has been running production .NET applications and teaching developers for over two decades. A Microsoft MVP specializing in .NET and Microsoft Azure, Kevin brings real-world experience from consulting and his own SaaS products. He's hos... Show more

Marco Dal Pino is working in IT for more than 30 years as Developer, Team Leader, PM and Cloud Architect.
He mostly experienced Microsoft dev Platforms around .NET, for LOB, Desktop, Mobile and embedded apps.
He is a Microsoft Certified Trainer and a Speaker at the main technical conferences all around the world.
He is part of the staff of DotNetToscana a community focused on Microsoft technologies.
He received many awards from IT companies as independent Advisor like:
Microsoft MVP, Intel BlackBelt & Innovator, Nokia DevChamp, Hackster Live Ambassador
He works in Microsoft as a Senior Technical Consultant.

Marco Dal Pino is working in IT for more than 30 years as Developer, Team Leader, PM and Cloud Architect. He mostly experienced Microsoft dev Platforms around .NET, for LOB, Desktop, Mobile and embedded apps. He is a Microsoft Certified Trainer and... Show more

Juan Carlos is a Telecommunications Engineer with more than 23 years of experience in diverse Microsoft products and technologies with a strong background in the SharePoint platform; although he currently works as Microsoft 365 SME & Delivery Manager skilled in Microsoft 365, Microsoft 365 Copilot, Microsoft Teams, the Power Platform and SharePoint platforms. Juan Carlos is a Microsoft 365 & Microsoft 365 Copilot MVP that received his first MVP award in 2008. He is also co-editor and co-director of the free Spanish digital magazine about Microsoft Products and Technologies: CompartiMOSS (www.compartimoss.com). To date, Juan Carlos has co-authored 21 books and several articles about Microsoft 365 &SharePoint platforms in Spanish and English.

Juan Carlos is a Telecommunications Engineer with more than 23 years of experience in diverse Microsoft products and technologies with a strong background in the SharePoint platform; although he currently works as Microsoft 365 SME & Delivery Manage... Show more

Tejas Chopra is a Senior Software Engineer, working in the Data Storage Platform team at Netflix, where he is responsible for architecting storage solutions to support Netflix Studios and Netflix Streaming Platform. Prior to Netflix, Tejas was working on designing and implementing the storage infrastructure at Box, Inc. to support a cloud content management platform that scales to petabytes of storage & millions of users. Tejas has worked on distributed file systems & backend architectures, both in on-premise and cloud environments as part of several startups in his career. Tejas is an International Keynote Speaker and periodically conducts seminars on Micro services, NFTs, Software Development & Cloud Computing and has a Masters Degree in Electrical & Computer Engineering from Carnegie Mellon University, with a specialization in Computer Systems.

Tejas Chopra is a Senior Software Engineer, working in the Data Storage Platform team at Netflix, where he is responsible for architecting storage solutions to support Netflix Studios and Netflix Streaming Platform. Prior to Netflix, Tejas was workin... Show more

I'm a Cloud Solution Architect Modern Work and deals mainly (but not only ...) with SharePoint, a product that has been with him for 15 years and has experienced the birth and growth of all the latest versions. However, collaboration is not just SharePoint, but all Microsoft 365 applications that are helping to revolutionize the way we work. Today in my work I support customers to identify the better strategy for adopt new products and technologies. In the last period I'm focusing on Copilot, AI, Power Platform and SharePoint. As a speaker I have participated in several conferences as a speaker among which WPC Milan, Scottish Summit, CollabDays, European Collaboration Summit, European Power Platform Conference, Thrive and more.

I'm a Cloud Solution Architect Modern Work and deals mainly (but not only ...) with SharePoint, a product that has been with him for 15 years and has experienced the birth and growth of all the latest versions. However, collaboration is not just Shar... Show more

Joanne Klein is an independent Microsoft 365 consultant, a 9-time Microsoft MVP in Microsoft Purview and SharePoint, and an Advanced Compliance specialist in the Microsoft suite of tools. Joanne works with her customers on planning and implementing information protection and data governance controls across their Microsoft 365 environment to address the unique challenges of today's modern workplace. She’s a firm believer that it’s not all about technology.

Joanne blogs about these areas with a focus on how to secure, protect, and govern information assets while minimizing end-user impact.

Joanne Klein is an independent Microsoft 365 consultant, a 9-time Microsoft MVP in Microsoft Purview and SharePoint, and an Advanced Compliance specialist in the Microsoft suite of tools. Joanne works with her customers on planning and implementing i... Show more

Curious by nature, talkative geek who can speak in front of a public or a camera, in love with technology, especially Azure and SQL Server.
I want to understand how things work and to solve problems by myself during work as in my many hobbies.

Curious by nature, talkative geek who can speak in front of a public or a camera, in love with technology, especially Azure and SQL Server. I want to understand how things work and to solve problems by myself during work as in my many hobbies. Show more

Michael Johnson is a Microsoft Data Platform MVP and co-lead of the Johannesburg Data Platform User Group. Professionally, he is the owner and principal consultant at Cobalt Analytics, based in Johannesburg, South Africa. Michael regularly presents at many local and international user groups and conferences on topics including data engineering and analytics.

Michael Johnson is a Microsoft Data Platform MVP and co-lead of the Johannesburg Data Platform User Group. Professionally, he is the owner and principal consultant at Cobalt Analytics, based in Johannesburg, South Africa. Michael regularly presents a... Show more

I'm making music from the data! Power BI and Microsoft Fabric addict, Microsoft Data Platform MVP, Pluralsight Author, O'Reilly Instructor, blogger, speaker...Interested in everything related to data - always eager to extract valuable info from raw data in the most effective way. Multi-year experience working with (predominantly) Microsoft Data Platform (SQL Server, SSAS, SSIS, SSRS, and Power BI). Father of 2 and true football (and Barca) fan!

I'm making music from the data! Power BI and Microsoft Fabric addict, Microsoft Data Platform MVP, Pluralsight Author, O'Reilly Instructor, blogger, speaker...Interested in everything related to data - always eager to extract valuable info from raw d... Show more

Yannick (a Microsoft 365 & Business Applications MVP) was born and raised in SharePoint, starting his career in 2011 when SharePoint 2010 was still new and shiny. The changing reality of the cloud made him expand his knowledge to the whole of Microsoft 365, Azure, and Power Platform. He is a Managing Partner and Cloud Solution Architect at Qubix, a Belgium-based consultancy firm, responsible for the technical underpinnings of products and solutions. Problem-solving and development are his passions, and he is still working day-to-day with code. He always asks the important questions: How does it work? What do you want to achieve? Does it have an API? Do we really need development for this? Where's the coffee?

Yannick (a Microsoft 365 & Business Applications MVP) was born and raised in SharePoint, starting his career in 2011 when SharePoint 2010 was still new and shiny. The changing reality of the cloud made him expand his knowledge to the whole of Microso... Show more

Mathias is a data enthusiast with a great passion for the synergy between data analytics and cloud data platforms.

As a Senior Director at Inspari he works with building up clients' data capabilities, implementing data platform technologies and all-in-all maximize the impact of their data.

Being a Microsoft Data Platform MVP, he is very passionate about sharing anything with community, especially something around turning data into impact!

With a background in Product Development and Innovation, Mathias brings a unique 'Data Product' perspective to the realm of data architecture, and is obsessed with the bigger picture. With his slightly rebellious attitude, he's not afraid to challenge the status quo and break industry norms to find new and better solutions.

Mathias is a data enthusiast with a great passion for the synergy between data analytics and cloud data platforms. As a Senior Director at Inspari he works with building up clients' data capabilities, implementing data platform technologies and a... Show more

I’m Prathyusha (Prathy) Kamasani, a solopreneur behind Data Nova, a small, purpose-driven business specialising in Microsoft BI solutions. With over 15 years of experience in the data space, I take a design-first approach to everything I build. Whether I’m developing well-structured data platforms or creating user-centric Power BI reports, my goal is to make data accessible, intuitive, and genuinely impactful.

From delivering end-to-end Microsoft Fabric solutions to crafting interactive data visualisations, I bring together design and data to help organisations uncover the insights that truly matter.

I’m also passionate about sharing knowledge and building community. Since 2016, I’ve been running the London Microsoft Fabric User Group. You’ll often find me speaking at conferences or hosting events at the London Fabric User Group

I’m Prathyusha (Prathy) Kamasani, a solopreneur behind Data Nova, a small, purpose-driven business specialising in Microsoft BI solutions. With over 15 years of experience in the data space, I take a design-first approach to everything I build. Wheth... Show more

Heidi Hasting is a Business Intelligence professional and former software developer with over seven years experience in Microsoft products. She is an ALM/DLM enthusiast and Azure DevOps fan and co-founder and organiser of the Adelaide Power BI User Group. Heidi is a regular attendee at tech events including Azure Bootcamps, DevOps days, SQLSaturdays, Difinity and PASS Summit.

Heidi Hasting is a Business Intelligence professional and former software developer with over seven years experience in Microsoft products. She is an ALM/DLM enthusiast and Azure DevOps fan and co-founder and organiser of the Adelaide Power BI User G... Show more

Chirag is an Independent Consultant & Trainer at Patel Consulting, based in London UK, focusing on enabling secure & compliant collaboration and productivity solutions in organisations using Generative AI, Microsoft 365 and Purview technologies.

With over 25 years of experience in technology professional services and training delivery, Chirag’s career spans from database development & administration, implementing collaboration & information management solutions to cloud deployments & migrations. Key roles include, Product Owner, Solution Architect & Engineer specialising hands-on delivery of technical solutions with demonstrated results in designing & implementing secure, reliable, scalable and fault tolerant mission critical enterprise solutions. Chirag’s contributions extends to various channels and partners on practical consultancy, classroom training, and personalised training with clients in many sectors, he establishes himself as leader and problem solver on projects for broad adoption of tech and is also a regular speaker at community events.

Chirag holds MSc in Business Systems Analysis & Design and is a Microsoft Certified Trainer (MCT), TOGAF Certified Architect, BCS Chartered IT Professional and a recipient of Microsoft MVP award every year since 2020. He is also an Approved Chartered Membership Assessor at BCS (British Computer Society).

Chirag is an Independent Consultant & Trainer at Patel Consulting, based in London UK, focusing on enabling secure & compliant collaboration and productivity solutions in organisations using Generative AI, Microsoft 365 and Purview technologies. W... Show more

Joe Guadagno has been writing software for over 30 years, has been an active member of the .NET community, formerly serving on the .NET Foundation Board of Directors, as President, and has been a Microsoft MVP in .NET for more than 15 years. He has spoken through the United States and international events on topics ranging from Microsoft .NET, Microsoft Azure, Ionic, Bootstrap, and many others. You can see the complete list at https://www.josephguadagno.net/presentations. When not sitting at a computer, Joe loves to hang out with his family and play games. When not playing games with the family, Joe is checking out the latest in Home Automation. You can connect with Joe on Bluesky at @jguadagno.com, Facebook at JosephGuadagnoNet, and on his blog at https://www.josephguadagno.net

Joe Guadagno has been writing software for over 30 years, has been an active member of the .NET community, formerly serving on the .NET Foundation Board of Directors, as President, and has been a Microsoft MVP in .NET for more than 15 years. He has s... Show more

I have a Masters degree in Statistics and have over 20 years of experience in designing and developing datawarehouses and analytical solutions.

I am a co-organiser of the NZ Business Intelligence - Power BI User Group and Auckland Artificial Intelligence Meetups. I am also an international Speaker at various events and conferences.

Volunteering and sharing my knowledge is my passion. In my pass time I teach game development for primary school kids. I have started teaching about databases and Power BI to 10 -15 year old kids and amaze myself at the creativity the younger generation is capable of

I have a Masters degree in Statistics and have over 20 years of experience in designing and developing datawarehouses and analytical solutions. I am a co-organiser of the NZ Business Intelligence - Power BI User Group and Auckland Artificial In... Show more

Isabelle Van Campenhoudt is a seasoned Microsoft Data Platform architect with thirteen years as an MVP in Data Platform, bringing over two decades of experience in data management. Based in Belgium, her expertise spans Business Intelligence and Database Administration.
Isabelle is a prolific trainer, speaker, and consultant, engaging with a diverse range of stakeholders including developers for BI solutions, architecture and performance design teams, infrastructure personnel, and business users. She has also served as a faculty member at EPHEC, Brussels, teaching in the Bachelor of Computer Science program.
An active contributor to the technical community, Isabelle co-founded the Global Francophone V-Chapter in 2015 and has held the vice presidency of the Club Power BI user group in Paris for multiple years. She organizes various professional gatherings such as meetups, master classes, Power Saturday, and other significant conferences.
Isabelle is a frequent guest speaker at international conferences, driven by her passion for knowledge sharing. Alongside fellow MVP Serge Luca, she co-founded Power Platform Associates, further solidifying her deep engagement with the entire Power Platform ecosystem.

Isabelle Van Campenhoudt is a seasoned Microsoft Data Platform architect with thirteen years as an MVP in Data Platform, bringing over two decades of experience in data management. Based in Belgium, her expertise spans Business Intelligence and Datab... Show more

Haniel Croitoru is an accomplished Enterprise Architect at Protiviti and Microsoft MVP with over 20 years of experience in Microsoft 365. Since 2003, Haniel has been dedicated to delivering solutions that meet both short-term and long-term business goals using Microsoft 365 workloads, such as Power Platform, SharePoint, Teams, and more. As a leader in the global Protiviti Power Platform practice, Haniel created a Center of Excellence that nurtures an internal team of architects and developers, serving a global clientele across various sectors.

Haniel's commitment to knowledge sharing and community contribution is evident through his active participation in conferences and networking events, where he shares his expertise in modern workplace transformation and optimizing business processes using the Power Platform, coupled with insights into artificial intelligence applications. He has recently made a significant contribution with the publication of "Agile Office 365," a book that explores the application of agile project management methodologies to Office 365 implementations.

In the early stages of his career, Haniel was instrumental in the medical imaging field, notably as a core team member in the orthopedic software division at Merge Healthcare (now part of IBM). During this time, he published four patents and numerous scholarly articles, showcasing a strong foundation in innovation and industry expertise. Haniel holds a Master of Science in Computer Science with a specialty in Computer-Assisted Orthopedic Surgery from Queen’s University and a Master’s Certificate in Project Management from the York Schulich School of Business.

Haniel Croitoru is an accomplished Enterprise Architect at Protiviti and Microsoft MVP with over 20 years of experience in Microsoft 365. Since 2003, Haniel has been dedicated to delivering solutions that meet both short-term and long-term business g... Show more