Business & Management

Professionals who specialize in the organization and oversight of business activities, as well as focus on planning, directing, and controlling company operations

Arjun Malhotra

Arjun Malhotra

Arjun builds what the future demands before it announces itself. He leads AI-first transformations that challenge inertia, align ambition with execution, and turn strategy into systems that scale. Equal parts builder and strategist, he creates momentum where others stall – translating complexity into clarity and vision into velocity. His teams thrive in high-ambiguity, high-stakes environments, delivering outcomes that are as measurable as they are meaningful. Known for “show, don’t tell” leadership, Arjun turns urgency into discipline and ambition into tangible results and believes that building is as much about inspiration as invention – about sparking belief in what’s possible and proving it through action. His edge lies in his refusal to wait – he helps grow organizations and products that don’t simply adapt to change – they set the tempo for it.

Arjun builds what the future demands before it announces itself. He leads AI-first transformations that challenge inertia, align ambition with execution, and turn strategy into systems that scale. Equal parts builder and strategist, he creates moment... Show more

Malik Mack

Malik Mack

Malik Mack is a powerhouse serial entrepreneur, published author, and dynamic success coach based in Los Angeles, California. Known for his infectious energy and sharp business acumen, he has helped entrepreneurs and organizations such as Chick-fil-A and the University of Maryland elevate their digital marketing and branding.

As a professional speaker, Malik ignites stages across the nation, from New York to Washington, D.C., with his captivating storytelling and actionable insights on building multiple income streams and unlocking entrepreneurial success. When Malik takes the mic, audiences are motivated, empowered, and equipped to conquer any challenge.

Malik Mack is a powerhouse serial entrepreneur, published author, and dynamic success coach based in Los Angeles, California. Known for his infectious energy and sharp business acumen, he has helped entrepreneurs and organizations such as Chick-fil-A... Show more

Ayanna Carrington

Ayanna Carrington

Ayanna Carrington is a systems strategist, facilitator, and founder of Your Project Board, where she helps purpose-driven solopreneurs and small teams build operational capacity and scale with clarity.

A Goldman Sachs One Million Black Women: Black in Business graduate, Cornell Women’s Entrepreneurship Certificate holder, and Google AI Fellow, Ayanna is known for translating systems and AI concepts into grounded, human-centered frameworks founders can actually use.

Her work is informed by lived experience. Navigating postpartum recovery while parenting a medically complex child with Bohring-Opitz Syndrome required designing systems that could withstand real life. That necessity became the foundation for her signature framework, Building Systems That Scale, now used to help founders grow without sacrificing well-being.

Ayanna has been featured in AfroTech, Black Enterprise, and PYMNTS and partners with accelerators, economic development organizations, universities, and founder ecosystems focused on sustainable growth and equity.

Ayanna Carrington is a systems strategist, facilitator, and founder of Your Project Board, where she helps purpose-driven solopreneurs and small teams build operational capacity and scale with clarity. A Goldman Sachs One Million Black Women: Blac... Show more

Megan Ewing

Megan Ewing

Megan Ewing is a keynote speaker, author, and the founder of Think Big, Act Bold. She’s the creator of the Share the Vision Initiative, bringing vision board and goal-setting experiences to schools and communities to help people—especially youth—dream boldly, build confidence, and take action.

Known for empowering and practical talks, Megan blends inspiration with real execution tools—turning big ideas into clear next steps and helping audiences move from “one day” to “day one.” She is the author of The Think Big, Act Bold Way: A Blueprint for Breakthrough Success and loves partnering with events that want attendees to leave motivated, equipped, and ready to follow through.

Megan Ewing is a keynote speaker, author, and the founder of Think Big, Act Bold. She’s the creator of the Share the Vision Initiative, bringing vision board and goal-setting experiences to schools and communities to help people—especially youth—drea... Show more

Natalie Jenkins

Natalie Jenkins

Natalie Jenkins, a proud Maryland native, is dedicated to building brands—and the people behind them—with joy, amplifying impact on a global scale. As the Founder of StrateJenk, she channels her creative energy into shaping positive perceptions and strengthening brands through brand strategy, strategic communications, and life coaching.

With over eight years of experience, her work has always been rooted in the belief that when brands look, feel, and sound their best, they’re empowered to make a greater difference in the world. A graduate of Drexel University, Natalie has worked with a diverse range of clients, including large organizations, small businesses, and nonprofits. Regardless of the size or sector, her commitment to empowering brands through storytelling and execution remains steadfast. In every role, she brings a unique blend of strategic insight and heartfelt passion to help brands elevate their communications and achieve meaningful impact.

Natalie also holds a certification as a Social and Community Manager, and is also a certified life coach.

When she’s not leading the transformation of her clients’ communications, Natalie can be found exploring new cities, diving into great books, enjoying hearty laughs, and nurturing her faith and family—values that ground her in both her personal and professional life.

Natalie Jenkins, a proud Maryland native, is dedicated to building brands—and the people behind them—with joy, amplifying impact on a global scale. As the Founder of StrateJenk, she channels her creative energy into shaping positive perceptions and s... Show more

Christian Milerski

Christian Milerski

Christian Milerski ist gelernter Werkzeugmechaniker für Stanz- und Umformtechnik, arbeitet als Drahterodierer und im Recruiting und ist seit fast 20 Jahren im Berufsleben.

Er ist selbst weder Unternehmer, Selbstständiger oder Führungskraft.

Ganz im Gegenteil. Auf die Frage, wie viel Erfahrung im Berufsleben er als Führungskraft hat, lautet die Antwort: Null

Er bekommt jedoch jeden Tag mit, bei Familie, Freunden, Nachbarn, etc. was in der langfristigen Bindung und Begeisterung von Mitarbeitern schiefläuft.

In Zeiten von Fachkräftemangel und Fluktuation möchte er genau hier neue Impulse setzen.

Seine Ideen und Anregungen sind aus der Praxis für die Praxis

Christian Milerski ist gelernter Werkzeugmechaniker für Stanz- und Umformtechnik, arbeitet als Drahterodierer und im Recruiting und ist seit fast 20 Jahren im Berufsleben. Er ist selbst weder Unternehmer, Selbstständiger oder Führungskraft. Gan... Show more

Erica Hakonson

Erica Hakonson

Erica Hakonson is the CEO and Founder of Maven Collective Marketing, the leading Marketing Partner for Microsoft Partners. CEO and Founder of Maven Collective Marketing, Hakonson has guided her team to over 160 industry awards, earning accolades such as PR Daily’s B2B Agency of the Year and MarTech Outlook's Top Digital Marketing Company. Celebrated for championing women in tech, Erica has been honored as the Female Entrepreneur of the Year and recognized among the 2024 Top 50 Women We Admire in Marketing and Tech, also featuring in The Globe & Mail. With nearly two decades of expertise in tech, Erica’s leadership has positioned Maven Collective as a forefront of digital marketing innovation.

Erica Hakonson is the CEO and Founder of Maven Collective Marketing, the leading Marketing Partner for Microsoft Partners. CEO and Founder of Maven Collective Marketing, Hakonson has guided her team to over 160 industry awards, earning accolades such... Show more

Terika Dilworth

Terika Dilworth

I help monetized creators ($150K–$2M revenue) remove themselves as the bottleneck before momentum turns into burnout or fragile growth.
Most creators don't think of themselves as salespeople. But every brand deal, partnership negotiation, rate discussion, and "yes" or "no" decision is a sales decision. The difference between creators who scale and creators who stall isn't talent or effort—it's structure.
I've spent 15+ years building sales and revenue systems at AWS, PepsiCo, and Veritas Technologies, where growth can't depend on one person being involved in every decision. Now through Legacy Bloom, I bring that same decision discipline to creators who are earning real money but still carrying everything themselves.

I help monetized creators ($150K–$2M revenue) remove themselves as the bottleneck before momentum turns into burnout or fragile growth. Most creators don't think of themselves as salespeople. But every brand deal, partnership negotiation, rate discu... Show more

Antonio Gilabert

Antonio Gilabert

My professional experience has been closely tied to Microsoft Business Solutions for more than 15 years, with a particular focus on the ERP world. Despite my current responsibilities, I continue to work (when time allows) as a Solution Architect in Microsoft Dynamics 365 Finance and Supply Chain Management, a product I am deeply passionate about.

Since 2012, I have been recognized as a Microsoft MVP (Most Valuable Professional) in this category. Over the past decade, I have been dedicated to entrepreneurship, defining strategies for sales, marketing, finance, and sustainable growth. At Axazure, we are currently focused on achieving our ambitious goal of €18 million in revenue by 2025, continuing our international expansion as part of the Avvale Group.

In 2012, I founded El Rincón Dynamics, a Spanish-speaking community for IT professionals specializing in sharing knowledge and experiences about the Microsoft Dynamics 365 platform. Today, this community has grown to over 7,500 members worldwide and is integrated with a training platform featuring an engaging gamification strategy through our virtual currency, “RinCoin.”

Axazure continues to lead its growth plan by offering the full Microsoft Dynamics 365 and Power Platform suite, with advanced expertise in CRM, Field Services, Marketing, Human Resources, Commerce, and Dataverse. Our elite team includes 4 MVPs, reinforcing our position as one of the top Microsoft partners in the Business Applications channel and now growing not only in Spain, we have Axazures in Spain, Colombia and Italy.

My professional experience has been closely tied to Microsoft Business Solutions for more than 15 years, with a particular focus on the ERP world. Despite my current responsibilities, I continue to work (when time allows) as a Solution Architect in M... Show more

Dachi Gogotchuri

Dachi Gogotchuri

🔭 I’m Dachi Gogotchuri
🏢 I work at Nationale Nederlanden where I enjoy creating and managing projects
👨‍💻 Arcasiles Group founder: https://arcasiles.com
🏆 Past Microsoft MVP (2015 – 2020)
🌱 I blog about coding & life: https://soydachi.com

🔭 I’m Dachi Gogotchuri 🏢 I work at Nationale Nederlanden where I enjoy creating and managing projects 👨‍💻 Arcasiles Group founder: https://arcasiles.com 🏆 Past Microsoft MVP (2015 – 2020) 🌱 I blog about coding & life: https://soydachi.com Show more

Lee Twito

Lee Twito

https://linkedin.com/in/lee-twito

https://linkedin.com/in/lee-twito Show more

Cla-petra Omaku

Cla-petra Omaku

Cla-Petra is a Senior Business Analyst and Agile Champion at Danske Bank who is passionate about driving efficiency and productivity through process automation.
With a background in construction, Cla-Petra pivoted to the tech industry five years ago. She expertly applies project management principles and data analysis to identify and implement automation opportunities. At Western Union, Cla-Petra utilized Power Platform low-code tools to develop automation solutions, enhancing the efficiency and effectiveness of FinCrime processes.
As a data expert, Cla-Petra has worked with NGOs, banks, marketing research companies, fintech, and the education sector. She holds a master’s degree in Project Management, a micro master's in data science, certification as a Senior Big Data Analyst (SBDA), and Alteryx automation tool certifications.
Outside of her professional work, Cla-Petra mentors data enthusiasts, providing guidance on code reviews, solving coding challenges, and improving dashboard reporting.
When she is not diagnosing automation possibilities in a process, Cla-Petra enjoys drawing, traveling, and playing Scrabble with friends.

Cla-Petra is a Senior Business Analyst and Agile Champion at Danske Bank who is passionate about driving efficiency and productivity through process automation. With a background in construction, Cla-Petra pivoted to the tech industry five years ago... Show more

Reidar J. Boldevin Boldevin

Reidar J. Boldevin Boldevin

Reidar J. Boldevin is a Principal Consultant with Fortytwo Technologies where he works in the intersection beteen identity, security, AI and strategy.

Reidar's experience spans over more than decades, and while he has primarily worked as a consultant, he has also spent time internally as an architect. Most of his work has been based in Norway, but he has been fortunate to travel extensively worldwide. His consulting projects has led him to work in the United States, across Europe, and in the Middle East.

Throughout his career, he has gained experience across multiple sectors. He has worked in the public sector, with several defense contractors, and within financial technology. He has served as a consultant for companies in retail, various technology firms, airlines, and numerous banks and financial institutions. While a technologist at heart, he has recently taken on roles as a team leader and project manager. Reidar has gradually transitioned towards the business side of technology, frequently taking on assignments that position him at the intersection of IT and business.

Reidar J. Boldevin is a Principal Consultant with Fortytwo Technologies where he works in the intersection beteen identity, security, AI and strategy. Reidar's experience spans over more than decades, and while he has primarily worked as a consult... Show more

Viktor Dück

Viktor Dück

I am an independent Power BI expert for mid-sized companies, supporting projects from the initial idea to fully operational reporting. I work directly with management and business units and take responsibility for delivering solutions that are clear, reliable, and pragmatic.

I am an independent Power BI expert for mid-sized companies, supporting projects from the initial idea to fully operational reporting. I work directly with management and business units and take responsibility for delivering solutions that are clear,... Show more

Manuel Maguga Darbinian

Manuel Maguga Darbinian

My name is Manuel, AI & product Specialist with business background. I started my AI & Graph experience back in Klarna during the company wide initiative to build the so-called "Best Knowledge Management System" powered by Neo4J and GenAI.

After Klarna I embarked in an exciting journey as a consultant, learning about organisation pain-points and advising on solutions and way forward.

After compounding all these learnings, I started off Spiintel as a side project. Currently I'm leading and supporting Boundless in developing cabyn.ai, a marketing tool aimed at bridging marketing data & analysis with content creation in order to enhance ranking and SEO.

A funny fact about myself: I did not know how to code 4 years ago, thanks to AI and own interest, I have been learning Python and best practices in infrastructure building. I'm now deep into tech and coding my way forward.

My name is Manuel, AI & product Specialist with business background. I started my AI & Graph experience back in Klarna during the company wide initiative to build the so-called "Best Knowledge Management System" powered by Neo4J and GenAI. After ... Show more

Art Lashchonau

Art Lashchonau

Art is a National Consultant with Insight and a Professional Scrum Trainer with Scrum.org, bringing a wealth of consulting experience across diverse industries and Fortune 500 companies. He specializes in navigating both agile and traditional environments, focusing on delivering value rather than adhering to rigid frameworks. Passionate about unlocking individual potential, building high-performing teams, and fostering organizational agility, Art collaborates with organizations to drive transformative change and enhance value delivery.

Art is a National Consultant with Insight and a Professional Scrum Trainer with Scrum.org, bringing a wealth of consulting experience across diverse industries and Fortune 500 companies. He specializes in navigating both agile and traditional environ... Show more

Rob Fry

Rob Fry

Rob Fry is a security engineering leader, entrepreneur, and advisor with more than 25 years in the field. He has built teams and products at Netflix, Yahoo, Mezmo, Armorblox, Sumo Logic, and other companies and startups, and has helped guide multiple companies through acquisitions and IPOs. His work has spanned everything from Netflix’s early cloud security initiatives to AI-driven identity defense. Today, Rob focuses on mentoring the next generation of security talent and shaping how humans and machines will work together in the AI era. A frequent speaker and writer, he is known for blending humor, history, and hard-won lessons to cut through hype and get to what’s real.

Rob Fry is a security engineering leader, entrepreneur, and advisor with more than 25 years in the field. He has built teams and products at Netflix, Yahoo, Mezmo, Armorblox, Sumo Logic, and other companies and startups, and has helped guide multiple... Show more

Artem Sentsov

Artem Sentsov

Data Science professional with 8+ years of experience applying graph databases to solve complex business challenges. As Co-Founder and CTO of ClearPic.ai, I develop tools that map business relationships in Central Asia and the Caspian region, helping clients uncover hidden connections and compliance risks. My background combines data science with practical financial intelligence - from Deloitte and PwC to leading R&D at Urus Advisory where I specialized in high-risk market analysis. My passion is making complex data speak through network visualization.

Data Science professional with 8+ years of experience applying graph databases to solve complex business challenges. As Co-Founder and CTO of ClearPic.ai, I develop tools that map business relationships in Central Asia and the Caspian region, helping... Show more

Christina Lovelock

Christina Lovelock

Christina is an experienced digital leader, consultant, author and qualified coach. Over the last 20 years she has led teams delivering public sector digital transformation at a local and national level, including local authority, NHS and higher education. Christina has built and led teams ranging in size from 5 to 120 members.
She is the author of the award winning book 'Careers in Tech, Digital and Data', co-author of 'Delivering Business Analysis' and writes for print and online magazines. She is active in the professional community, attending and regularly speaking at tech events and conferences. She is committed to the development of future tech professionals, has introduced entry-level roles into her organisations and chaired the creation of a national digital route apprenticeship standard. Her portfolio of roles includes Director of a cross-industry Leadership Forum, and Director of Community at a tech consultancy start-up.

Christina is an experienced digital leader, consultant, author and qualified coach. Over the last 20 years she has led teams delivering public sector digital transformation at a local and national level, including local authority, NHS and higher educ... Show more

Cristher Castro

Cristher Castro

Cristher Castro is an entrepreneurial luminary and CNCF Ambassador, recognized for her pivotal role in advancing cloud-native technologies in Latin America. As Co-founder and COO of Cuemby, she has demonstrated exceptional skill in both business leadership and community building. Her dedication to fostering educational opportunities and narrowing equality gaps is evidenced through her impactful initiatives. Cristher's leadership in organizing the first in-person Kubernetes community event in Latin America is a testament to her commitment to technological advancement and collaboration in the region.

Cristher Castro is an entrepreneurial luminary and CNCF Ambassador, recognized for her pivotal role in advancing cloud-native technologies in Latin America. As Co-founder and COO of Cuemby, she has demonstrated exceptional skill in both business lead... Show more

Marcus Wegener

Marcus Wegener

Marcus Wegener is a Data Platform MVP (Microsoft Most Valuable Professional) and loves to inspire others with his solutions. His mission is clear: "Get the most out of data, with Power BI."

Marcus Wegener is a Data Platform MVP (Microsoft Most Valuable Professional) and loves to inspire others with his solutions. His mission is clear: "Get the most out of data, with Power BI." Show more

Jorge del Casar

Jorge del Casar

I have been leading software development teams for years and working as a technology consultant for large companies. During these years I've been performing Strategy and Innovation functions around software development, being responsible for promoting and helping with:

• Manage a team of diverse and skilled software engineers with varying levels of expertise,
• Conduct check-ins and 1:1 with team members (>50 people),
• Leading Design Systems development using Web Components​ (e.g. BBVA),
• Reduce friction between Design and Development teams (setting up lean kanban workflows),
• Resource efficiency through reuse and automation,
• The continuous improvement of good practices and the efficiency and optimization of the code,
• New solutions and technologies to apply in projects/clients,
• Development of maintainable and reusable software,
• Creation of spaces for all developers to innovate.

Google has recognized my contribution to the technology community by awarding me the Google Developer Expert (#GDE) awards in Web Technologies.

I have been leading software development teams for years and working as a technology consultant for large companies. During these years I've been performing Strategy and Innovation functions around software development, being responsible for promotin... Show more

Marco Heimeshoff

Marco Heimeshoff

Marco Heimeshoff is a trainer, speaker and software developer from Germany. He organizes KanDDDinsky, a conference about Domain-driven Design and the art of business software and co-founded the german DDD community in 2013 and VirtualDDD.com in 2019. Between consulting companies around the globe and his day job in building health care software, you'll find him speaking at conferences about DDD, socio-technical systems and first principles. With over a decade of experience, he is helping teams to change and learn in all things from code to culture and to master Domain-Driven Design, agile software development, functional programming and CQRS with event sourcing.

Marco Heimeshoff is a trainer, speaker and software developer from Germany. He organizes KanDDDinsky, a conference about Domain-driven Design and the art of business software and co-founded the german DDD community in 2013 and VirtualDDD.com in 2019.... Show more

Vlad Sarov

Vlad Sarov

Vlad Sarov is a Dynamics 365 and Power Platform practitioner with over 20 years of experience working across Customer Engagement solutions. As COO of a Microsoft partner, he has spent much of his career helping organizations build, stabilize, and evolve their internal CRM and low-code capabilities.

Vlad has worked with teams across enterprise, mid-market, public sector, and non-profit environments, often stepping into situations where solutions already exist and expectations are high. His focus is on practical delivery: forming teams, taking ownership of inherited systems, and helping organizations get long-term value from Dynamics 365 and Power Platform without overengineering.

He is an active member of the Dynamics community and a podcaster. He regularly shares real-world lessons from delivery, adoption, and team enablement.

Vlad Sarov is a Dynamics 365 and Power Platform practitioner with over 20 years of experience working across Customer Engagement solutions. As COO of a Microsoft partner, he has spent much of his career helping organizations build, stabilize, and evo... Show more

Karthik Govardhanan

Karthik Govardhanan

Karthik Govardhanan is affiliated with Boston University and has spent over 14 years building and scaling AI-powered search and discovery systems across large-scale retail and e-commerce platforms. His work spans search relevance, personalization, SEO, and conversational commerce, with a strong focus on applying large language models, retrieval-augmented generation, and semantic search in production environments.

Karthik Govardhanan is affiliated with Boston University and has spent over 14 years building and scaling AI-powered search and discovery systems across large-scale retail and e-commerce platforms. His work spans search relevance, personalization, SE... Show more

Sheyinka Harry

Sheyinka Harry

Sheyinka Harry is an Agile Coach with over six years of experience helping organizations navigate messy, real-world change. She partners with product, engineering, and delivery leaders to improve delivery outcomes, build trust, and create healthy, high-performing teams.

Pragmatic, people-focused, and deeply systems-oriented, Sheyinka designs and resets delivery operating models while facilitating tough conversations across product, tech, and business. She has guided teams and leaders through low trust, burnout, inconsistent delivery, and the misapplication of Agile, always balancing culture, people, and outcomes.

Her experience spans the US, Latin America, and the Caribbean, including regulated and high-stakes environments in finance, e-commerce, and payments. Sheyinka is passionate about helping organizations achieve measurable results while empowering teams to thrive sustainably.

Sheyinka Harry is an Agile Coach with over six years of experience helping organizations navigate messy, real-world change. She partners with product, engineering, and delivery leaders to improve delivery outcomes, build trust, and create healthy, hi... Show more

Andreas Birkeland

Andreas Birkeland

13 years experience in leading change through digitalisation.
Gathering great minds around a common goal

13 years experience in leading change through digitalisation. Gathering great minds around a common goal Show more

Jimena Cambronero

Jimena Cambronero

Hola, soy Jimena, Analista de Datos trabajo a diario con Power BI para transformar datos complejos en herramientas analíticas claras, útiles y orientadas a la toma de decisiones informadas.

Mi recorrido profesional no fue lineal. Vengo del mundo del Derecho, lo que me dio una fuerte base analítica y de pensamiento estructurado, y hace algunos años decidí reorientar mi carrera hacia la tecnología. Mis primeros pasos fueron en el desarrollo web, para luego especializarme en análisis de datos.

Actualmente trabajo en proyectos donde el ecosistema Microsoft es central, con un interés creciente en Microsoft Fabric y en la construcción de soluciones end-to-end, que abarcan desde la ingesta y transformación de datos hasta el modelado, la visualización y el análisis.

Me apasiona el código y disfruto profundamente entender cómo funcionan las cosas “por dentro”.

Disfruto compartir conocimiento y participar activamente en la comunidad de datos, tanto como asistente como speaker, con el objetivo de acercar conceptos técnicos —especialmente en torno a Power BI y Microsoft Fabric— de forma clara, práctica y aplicada a escenarios reales.

Cuando no estoy analizando datos ni peleando con transformaciones en Power Query, me vas a encontrar buscando algún destino para un viajecito, tomando mate con mis dos gatos —que también emigraron conmigo— o mirando alguna peli... o algún video sobre cómo entender de una vez por todas ese método raro de JavaScript que nunca uso pero quizás algún día.

Hola, soy Jimena, Analista de Datos trabajo a diario con Power BI para transformar datos complejos en herramientas analíticas claras, útiles y orientadas a la toma de decisiones informadas. Mi recorrido profesional no fue lineal. Vengo del mundo d... Show more

Annalisa Arcella

Annalisa Arcella

Senior Manager of ML Engineering, AI thought leader with 10+ years working worldwide from biomedical research, IoT, to financial service and digital media. She is a cloud enthusiastic, public speaker and active tech advocate among the Google Developers Community as Women TechMakers Ambassador.

Senior Manager of ML Engineering, AI thought leader with 10+ years working worldwide from biomedical research, IoT, to financial service and digital media. She is a cloud enthusiastic, public speaker and active tech advocate among the Google Develope... Show more

Philipp Baron Freytag von Loringhoven

Philipp Baron Freytag von Loringhoven

He is an expert in data-driven marketing and customer insights with over 20 years of experience using data to optimize marketing and sales strategies. His focus is on helping companies ask the right questions and turn data into real competitive advantages—moving beyond mere performance metrics to well-founded strategic decisions.

He has built marketing teams in 42 countries, developed the CRM strategy for a leading automotive aftermarket player in the EU, and scaled digital business models for SMEs based on data. His approach combines marketing, data analytics, and strategy to enable data-informed decisions that drive both short-term efficiency and long-term effectiveness.

With his own MATCH framework, he emphasizes a holistic approach to marketing analytics. Rather than relying on isolated metrics or platforms, he integrates multiple analytical methods to precisely understand the impact of marketing initiatives. Finding the right balance between attribution, marketing mix modeling, lift analyses, qualitative insights, and message analytics is, in his view, the key to making sound decisions.

As a speaker and host of the dataengage.io podcast, he shares hands-on experience to make data-driven marketing strategies tangible. His goal is to help organizations generate real value from their data—without getting lost in isolated figures or short-term KPIs.

He is an expert in data-driven marketing and customer insights with over 20 years of experience using data to optimize marketing and sales strategies. His focus is on helping companies ask the right questions and turn data into real competitive advan... Show more

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