With 19 years at Petrobras, he serves as a C-Level executive leading Strategic Information, specializing in data, AI, career development, and management.

He has led pioneering cloud, data, and analytics projects recognized internationally by DGIQ.

A nine-time Microsoft MVP awardee in Data Platform and M365 Copilot, he is a digital influencer with nearly 200,000 followers across social media and a five-time LinkedIn Top Community Voice.

He is a Petrobras brand ambassador and the Brazilian ambassador for the Global STEM Women project. A distinguished instructor at Petrobras University and an official LinkedIn Learning instructor, he has trained over 22,000 professionals through e-learning programs and 8,000 professionals in the classroom.

He is also a frequent speaker at major innovation and technology events, including RIW – Rio Innovation Week, OTC – Offshore Technology Conference, TDC – The Developer’s Conference, Microsoft Ignite, and Microsoft Empower.

With 19 years at Petrobras, he serves as a C-Level executive leading Strategic Information, specializing in data, AI, career development, and management. He has led pioneering cloud, data, and analytics projects recognized internationally by DGIQ.... Show more

Business Applications MVP - I breathe, innovate, design and develop as a way of survival. If curiosity killed the cat, I think I have no more lives left.
With a developer background, working with .NET and C#, I got my first consultancy job developing for SharePoint 2010 and Microsoft Project. With experience in several projects worldwide, all kind of organisation sizes and industries, I have focused my expertise deploying Dynamics 365 modules and Power Platform solutions. I am leading multiple CoE implementation for Power Platform, adoption models for Low code in multi-size orgs, and designing a long list of Power Platform solutions combining Azure assets and 3rd party integrations.
My motivation is to keep sharing my knowledge, the outcome of my daily projects and experiences with those who might find it useful, helpful and even interesting.
In addition to my speaker profile I co-organise the Bizz Summit ES conference.

Business Applications MVP - I breathe, innovate, design and develop as a way of survival. If curiosity killed the cat, I think I have no more lives left. With a developer background, working with .NET and C#, I got my first consultancy job developin... Show more

Leon Gordon, is a leader in data analytics. A current Thought Leader at the Forbes Technical Council, an Executive Contributor to Brainz Magazine, a Thought Leader in Data Science for the Global AI Hub, Microsoft Data Platform MVP based in the UK and founder of Onyx Data.

During the last decade, he has helped organisations improve their business performance, use data more intelligently, and understand the implications of new technologies such as artificial intelligence and big data.

Leon is a chair for the Microsoft Power BI – UK community group and the DataDNA data visualization community as well as an international speaker and advisor.

Leon Gordon, is a leader in data analytics. A current Thought Leader at the Forbes Technical Council, an Executive Contributor to Brainz Magazine, a Thought Leader in Data Science for the Global AI Hub, Microsoft Data Platform MVP based in the UK and... Show more

Anton is an AWS Community Hero and helps companies around the globe build solutions using AWS, and specializes in infrastructure-as-code, DevOps, and reusable infrastructure components.

He spends much of his time as an open-source contributor on various Terraform & AWS projects, such as Terraform AWS modules (downloaded more than 2 billion times), Terraform best practices ebook (www.terraform-best-practices.com), doing serverless with Terraform (serverless.tf), Terraform Weekly (weekly.tf), Your Weekly Dose of Terraform (http://bit.ly/terraform-youtube).

Anton co-founded and co-organizes AWS, DevOps, and HashiCorp User Groups in Norway and often speaks at technical meetups and conferences.

Anton is an AWS Community Hero and helps companies around the globe build solutions using AWS, and specializes in infrastructure-as-code, DevOps, and reusable infrastructure components. He spends much of his time as an open-source contributor on v... Show more

Michael Coté studies how large organizations improve how they build software to run and grow their business. His books Changing Mindsets, Monolithic Transformation, and The Business Bottleneck cover these topics. He’s been an industry analyst at RedMonk and 451 Research, done corporate strategy and M&A, and was a programmer. He also co-hosts several podcasts, including Software Defined Talk. His daily-ish newsletter is at newsletter.cote.io.

Michael Coté studies how large organizations improve how they build software to run and grow their business. His books Changing Mindsets, Monolithic Transformation, and The Business Bottleneck cover these topics. He’s been an industry analyst at RedM... Show more

Women TechMakers Ambassador from Chile. Building community and promoting visibiliby and women empowerment in tech industry. Cecy graduated form Laboratoria as Front End Developer, now she's a Software Developer Consultant and also Technical Lead at Thoughtworks. She strongly believes in the power of community and spreading knowledge, passionate about the code and connect with people, share her experience as she converted her path career and got into technology so more women can see this opportunities. She is an active promoter of learning continuosly and also share the knowledge and wisdom acquired, her favorites phrases are: "Knowledge is power, but only when it is shared. The more knowledge we share, the smarter we all become." and she advocates to accomplish them.

Women TechMakers Ambassador from Chile. Building community and promoting visibiliby and women empowerment in tech industry. Cecy graduated form Laboratoria as Front End Developer, now she's a Software Developer Consultant and also Technical Lead at T... Show more

Sven Peters, AI evangelist at Atlassian, has been studying trends in software development for the last 15 years, uncovering the cultural and technical attributes to help development teams work effectively and drive innovation. He has 20 years of experience in writing code, leading teams, and sharing his experience with thousands of developers at countless conferences in 25+ countries.

Sven Peters, AI evangelist at Atlassian, has been studying trends in software development for the last 15 years, uncovering the cultural and technical attributes to help development teams work effectively and drive innovation. He has 20 years of expe... Show more

I am a data lover, especially in the ecosystem of Microsoft tools. I primarily focus on Power BI, Azure Synapse, and Azure SQL. In general, I follow a very simple motto.

"Don´t say it cannot be done, or someone who doesn´t know it will come and do it."

I am a co-founder and a Lead Technical Consultant at DataBrothers. We are Power BI experts and consultants with a focus on data analysis, reporting, and training in Power BI. We work with our clients across the globe on developing custom solutions and training their users on all levels (from business to development).

I am a data lover, especially in the ecosystem of Microsoft tools. I primarily focus on Power BI, Azure Synapse, and Azure SQL. In general, I follow a very simple motto. "Don´t say it cannot be done, or someone who doesn´t know it will come and do... Show more

Yannis Martin is the founder and CEO of Nistin et OMK, a digital transformation consulting and training company.

With 16 years of experience in project management and transition management, he is a certified consultant and trainer in COBIT® 2019, ITIL® 4, and a PECB Certified Trainer in cybersecurity (ISO27001), and PRINCE2®. His expertise covers governance, IT security, and project management.

EiCnam engineer and sociologist by training, he has been a speaker since 2019. He has participated in numerous international events, including the Agile Tour, Devopsdays, and the IIBA and SMP conferences. He also teaches at the University of Avignon (2021) and EM Lyon (2025).

In 2024, he became a doctoral student at the Université de technologie de Compiègne, Alliance Sorbonne Université, and the COSTECH laboratory. His research focuses on how AI fits into the history of complexity and helps provide principles for approaching it in different domains.

Yannis Martin is the founder and CEO of Nistin et OMK, a digital transformation consulting and training company. With 16 years of experience in project management and transition management, he is a certified consultant and trainer in COBIT® 2019,... Show more

Eldert is always enthusiastic about embarking on new journeys with the Cloud, and Azure in particular. He is very passionate about growing his dreams and teams, and goes above and beyond to help those with the same spark. Eldert comes from a background as a cloud solution architect and Technology Lead, was an Azure MVP for 5 consecutive years, and is now working as a Senior Product Manager at Microsoft for Azure Service Bus. In these roles he has demonstrated experience in building and maintaining relationships at all levels.

Always having a smile on his face, Eldert can be found delivering noteworthy sessions at in-person conferences, meetups, and online platforms. He values sharing and spreading knowledge while building genuine connections regardless of background and expertise. His goal is to bring people closer and work together to influence the outcome and optimize the future of Cloud technologies.

Apart from public speaking, Eldert shows his passion for being involved with the community in other ways as well. As such, he can often be found doing mentoring, organizing conferences and meetups, blogging, writing, and more. He loves telling about his journey and hearing other people’s stories. When meeting people he always looks forward to getting to know about their passions and how he can help them.

Eldert is always enthusiastic about embarking on new journeys with the Cloud, and Azure in particular. He is very passionate about growing his dreams and teams, and goes above and beyond to help those with the same spark. Eldert comes from a backgrou... Show more

After twenty years in the consulting world, serving as a project manager and scrum master, I decided that I was getting too far away from the code and started taking on small freelance projects.

A few years later, I began working exclusively on my own, bringing the knowledge I gained from large companies in the country (and some international ones) to small and medium-sized businesses.

I fulfill roles as a trainer and developer in various stacks, as a Scrum Master, and even as a database architect, thanks to the experience I gained during my years in the consulting world.

I am co-organizer of GDG Ponferrada and Global AI Ponferrada

After twenty years in the consulting world, serving as a project manager and scrum master, I decided that I was getting too far away from the code and started taking on small freelance projects. A few years later, I began working exclusively on my... Show more

CTO and Technology Executive with over 28 years of experience driving digital transformation across diverse industries including Telco, Healthcare, Banking, Startups, and Digital Marketing. I specialize in designing and delivering mission-critical cloud solutions for organizations across Latin America, leading high-performing teams in complex environments. Recognized as a Microsoft Regional Director and AWS Ambassador, I have deep expertise in cloud architecture, DevOps, and responsible AI-driven transformation within both the Microsoft and AWS ecosystems. A frequent speaker at industry conferences and a mentor, I am passionate about empowering professionals by sharing knowledge and real-world experiences. I work closely with organizations to bridge the gap between strategy and execution, helping them leverage automation, machine learning, and intelligent platforms to create long-term value, drive innovation, and deliver measurable business impact.

Talk to me about: PaaS, Cloud Computing, IoT, DevOps, Robotics, Machine Learning, Generative AI, Blockchain, Cloud Operations
Https://ricardogonzalez.me

CTO and Technology Executive with over 28 years of experience driving digital transformation across diverse industries including Telco, Healthcare, Banking, Startups, and Digital Marketing. I specialize in designing and delivering mission-critical cl... Show more

Chad Green is a visionary Senior Systems Architect at Jasper Engines & Transmissions with over 35 years of expertise in crafting innovative, customer-centric solutions. He is currently leading the migration of legacy systems to cloud-native technologies. His career spans diverse industries, including automotive, healthcare, education, and government. Recognized as a Microsoft Most Valuable Professional (MVP) and a dynamic community leader, Chad champions knowledge-sharing by organizing conferences and meetups and delivering speaking engagements at national and international events.

Outside the tech world, Chad proudly embraces his roles as a dedicated father, loving husband, and United States Marine Corps veteran. When he's not leading innovation or empowering communities, you'll find him bringing creativity to life through intricate Lego builds and his ever-growing Lego city.

Chad Green is a visionary Senior Systems Architect at Jasper Engines & Transmissions with over 35 years of expertise in crafting innovative, customer-centric solutions. He is currently leading the migration of legacy systems to cloud-native technolog... Show more

Data Platform MVP, Power BI and Fabric enthusiastic, public speaker and passionate for everything which transforms data into action! Working at Macaw in the Netherlands as Solution Architect and Technical Evangelist in the Data Solutions & Insights team.

What I like the most? Sharing my thoughts, experience, best-practices and enthusiasm about Microsoft data platform with others. I mostly do this in public speaking at usergroups, conferences, customer presentations and end-user training. Besides that I also have my own blog which you can find at https://data-marc.com/

Data Platform MVP, Power BI and Fabric enthusiastic, public speaker and passionate for everything which transforms data into action! Working at Macaw in the Netherlands as Solution Architect and Technical Evangelist in the Data Solutions & Insights t... Show more

Hi, I’m Lesley Crook a Viva Visionary and MVP Office Apps & Services of 8 years. With a focus on employee engagement, hybrid work, adoption & change management, champions programmes on Yammer, Teams and now Microsoft Viva.

Hi, I’m Lesley Crook a Viva Visionary and MVP Office Apps & Services of 8 years. With a focus on employee engagement, hybrid work, adoption & change management, champions programmes on Yammer, Teams and now Microsoft Viva. Show more

I'm a CISO, University Professor and ex. Dean. Professionally engaged in the areas of information security, privacy, forensic analysis and database systems for the last 20+ years. Currently leading the defensive security department within the HTEC Group. Author of the books: Writing T-SQL Queries for Beginners Using Microsoft SQL Server 2012, Securing SQL Server 2012 and SQL Server on Linux. Microsoft Security MVP and speaker on many IT conferences, events, and panels with more then 150 speaking engagements in the last 15 years.

I'm a CISO, University Professor and ex. Dean. Professionally engaged in the areas of information security, privacy, forensic analysis and database systems for the last 20+ years. Currently leading the defensive security department within the HTEC Gr... Show more

Dave has been developing database applications for over 30 years. A Microsoft Certified Trainer (MCT) since 2001, he has taught many classes from Intro to Programming to Advanced SharePoint Development. Dave is a seven time Microsoft MVP and runs three user groups, MAD SharePoint, www.madsharepoint.com, the Mid Atlantic Cybersecurity Experts MeetUp, www.meetup.com/MACEME, and the Baltimore Cloud Meetup, www.meetup.com/Baltimore-Cloud.

Dave does SharePoint training and application development for DSA, Inc., a DoD contractor that does great work for the U.S. Army over at Aberdeen Proving Ground. Dave has a bunch of certifications, including MCSD App Builder, MSCE for SharePoint, and MCSA SQL Server certification.

In his spare time, Dave teaches as an Adjunct Professor at the University of Maryland College Park's iSchool, Towson University and Stevenson University.

Check out www.PatrickPerspective.com to hear about Dave and his daughter Sarah's different views on tech!

Dave has been developing database applications for over 30 years. A Microsoft Certified Trainer (MCT) since 2001, he has taught many classes from Intro to Programming to Advanced SharePoint Development. Dave is a seven time Microsoft MVP and runs thr... Show more

Lead BI Architect, with a background as business analyst with a 20-year experience, data analysis is one of his daily tasks, with Power BI a world of possibilities opened.
Super User in the Power BI community since the start of the program back in 2018 that allowed him to achieve a Microsoft MVP for the first time in 2019.

The engagement with the community, went further in 2020 with the first presentation on DAX and the blog https://pbiportugal.com/.
In 2021 there was a shift in his career with full time job in data, currently he provides solutions in Power BI and the Microsoft environment for customers in different business areas.

Making his own tools in Excel and VBA since University to improve the analysis and ways to show data that allowed users to have quick insights.
With Power Query and Power BI, the insights are easier and faster, and takes BI to a different level since removes the dependency on specialized professionals to have data as we need and when we need it.

Lead BI Architect, with a background as business analyst with a 20-year experience, data analysis is one of his daily tasks, with Power BI a world of possibilities opened. Super User in the Power BI community since the start of the program back in ... Show more

Liji Thomas, a Microsoft MVP in AI, is a seasoned technologist with over 15 years of experience in creating transformative digital experiences. As Gen AI Manager at H&R Block, she drives innovation by leveraging generative AI to enhance customer experiences and deliver business value. Her expertise spans AI, machine learning, natural language processing, and conversational AI.

Liji is passionate about harnessing AI's transformative potential to revolutionize business and human interaction with technology. A thought leader in the field, she actively shares her insights through speaking engagements, publications, and community involvement. Committed to diversity and inclusion, she mentors aspiring technologists and advocates for the next generation of AI leaders.

Liji Thomas, a Microsoft MVP in AI, is a seasoned technologist with over 15 years of experience in creating transformative digital experiences. As Gen AI Manager at H&R Block, she drives innovation by leveraging generative AI to enhance customer expe... Show more

7+ years of successfully leading a process improvement and automation agency, specializing in RPA using MS Power Automate (and the suite by Softomotive prior to 2020).

Over a 100 projects delivered to more than 60 clients worldwide either personally or via a directly managed team of developers. Over 7 million EUR in accumulated savings reported by clients due to these projects.

Personally trained over 50 RPA developers to work with the Power Platform and related software.

Microsoft Business Applications MVP.

7+ years of successfully leading a process improvement and automation agency, specializing in RPA using MS Power Automate (and the suite by Softomotive prior to 2020). Over a 100 projects delivered to more than 60 clients worldwide either personal... Show more

Daniel is a international Speaker covering topic all around Microsoft 365. With a big focus on Copilot, Adoption and Modern Workplace he loves what he does. With large to medium Enterprises from EMEA he get's experience from the real world and combines that with the passion for technology.

💼 M365 Copilot MVP
💼 AI, Hybrid Work, Teams and Modern Work-Freak
💼 Speaker and Instructor for Microsoft 365 Services
🎓 Certified ScrumMaster, Bachelor Professional for Project Organisation (CCI)

🌇 Regensburg, Germany near Munich area

Daniel is a international Speaker covering topic all around Microsoft 365. With a big focus on Copilot, Adoption and Modern Workplace he loves what he does. With large to medium Enterprises from EMEA he get's experience from the real world and combin... Show more

Emanuele is an engineer, researcher, and entrepreneur passionate about AI.

After earning his PhD in time series forecasting and working as a guest researcher at EPFL in Lausanne, he is now co-founder and Head of AI at xtream, a company that applies AI to solve complex business challenges. xtream was acquired by TeamSystem in September 2025.

Emanuele is also a professor of AI at the Catholic University of Milan and has been a guest lecturer at Italian, Swiss, and Polish universities.

He has published 8 papers in international journals and contributed to over 30 international conferences, including AMLD Lausanne, ODSC London, WeAreDevelopers Berlin, PyData Berlin, PyData Paris, PyCon Italy, the Swiss Python Summit in Zurich, and Codemotion Milan.

Emanuele is an engineer, researcher, and entrepreneur passionate about AI. After earning his PhD in time series forecasting and working as a guest researcher at EPFL in Lausanne, he is now co-founder and Head of AI at xtream, a company that appli... Show more

I work as consultant and I am specialized in designing solutions for Microsoft 365, Microsoft Azure and Azure AI Services. I'm a conference speaker, blogger, and Microsoft MVP.

I work as consultant and I am specialized in designing solutions for Microsoft 365, Microsoft Azure and Azure AI Services. I'm a conference speaker, blogger, and Microsoft MVP. Show more

I’m Elena, a Microsoft MVP, DataViz & UX Consultant, and international speaker on a mission to balance and clarity to the dashboard universe.

Through MoonStory, I help organizations flip their Power BI reports from cluttered and confusing to accessible, engaging, and actually delightful to use.

Whether I'm designing a report, leading a workshop, or speaking on stage, I bring a little magic, a lot of joy, and a deep belief that better data design leads to better decisions—and happier users.

I’m Elena, a Microsoft MVP, DataViz & UX Consultant, and international speaker on a mission to balance and clarity to the dashboard universe. Through MoonStory, I help organizations flip their Power BI reports from cluttered and confusing to acces... Show more

I'm now the CEO (former CTO) of SoHo Dragon, a New York-based Microsoft Partner. I'm involved in developing and delivering Microsoft cloud solutions, as well as presenting new ideas and motivating the team to provide outstanding service to our clients. In many ways, my goal is to help clients master the best of what other people have already figured out.

I prefer taking the lead on technical Microsoft Azure/O365 projects, architecting and deploying. Other traits include:

-In many ways, I’m old school, as I like projects delivered on time and on a budget without surprises
-UX simplicity
-Good O365 trainer and motivator
-Co-authored 4 SharePoint books and is a frequent contributor to GitHub
-Author of the book- Leadership in a Zoom economy with Microsoft Teams
-Staying on the leading edge, not the bleeding edge of technology
-Good at thinking on my feet in meetings or complex situations
-I find myself often being able to get to the heart of the issue whilst not ruffling too many feathers
-Love yoga, vegetarian food, and reading Malcolm Gladwell books

www.sohodragon.nyc
www.wardpeter.com

I'm now the CEO (former CTO) of SoHo Dragon, a New York-based Microsoft Partner. I'm involved in developing and delivering Microsoft cloud solutions, as well as presenting new ideas and motivating the team to provide outstanding service to our clien... Show more

Chirag is an Independent Consultant & Trainer at Patel Consulting, based in London UK, focusing on enabling secure & compliant collaboration and productivity solutions in organisations using Microsoft 365, Purview and Generative AI services.

With over 25 years of experience in technology professional services and training delivery, Chirag’s career spans from database development & administration, implementing collaboration & information management solutions to cloud deployments & migrations. Key roles include, Product Owner, Solution Architect & Engineer specialising hands-on delivery of technical solutions with demonstrated results in designing & implementing secure, reliable, scalable and fault tolerant mission critical enterprise solutions. Chirag’s contributions extends to various channels and partners on practical consultancy, classroom training, and personalised training with clients in many sectors, he establishes himself as leader and problem solver on projects for broad adoption of tech and is also a regular speaker at community events.

Chirag holds MSc in Business Systems Analysis & Design and is a Microsoft Certified Trainer (MCT), TOGAF Certified Architect, BCS Chartered IT Professional and a recipient of Microsoft MVP award every year since 2020. He is also an Approved Chartered Membership Assessor at BCS (British Computer Society).

Chirag is an Independent Consultant & Trainer at Patel Consulting, based in London UK, focusing on enabling secure & compliant collaboration and productivity solutions in organisations using Microsoft 365, Purview and Generative AI services. With ... Show more

Dan Bergh Johnsson works at the intersection of software craftsmanship and organisational change. With roots in high-performance development and a long-standing commitment to the philosophy of secure by design, he helps organisations build systems that are both technically sound and practically sustainable. His focus is on combining depth in software design with an understanding of how teams and structures evolve.

He is co-author of Secure by Design (Manning) and a contributor to 97 Things Every Programmer Should Know and LESS! Essays on Business Transformation. A long-time advocate of Domain-Driven Design and developer autonomy, he regularly speaks at international conferences about how to create systems and organisations that are resilient, sustainable, and secure.

Dan Bergh Johnsson works at the intersection of software craftsmanship and organisational change. With roots in high-performance development and a long-standing commitment to the philosophy of secure by design, he helps organisations build systems th... Show more

Michael Greth is a passionate tech enthusiast and long-standing contributor to the digital workplace and AI community. As a freelance consultant, speaker, and trainer, he focuses on Microsoft Copilot, AI, Microsoft 365, enterprise video with Microsoft Stream/Clipchamp and naturally, SharePoint, which has been at the heart of his work for decades.

Michael has been producing video content and live events for many years, sharing insights across YouTube and other platforms. A true podcast pioneer, he launched sharepointpodcast.de back in 2005 and now hosts yourcopilot.de, diving into the latest trends in Microsoft 365 Copilot, AI and productivity.

In recognition of his deep expertise and tireless community engagement, Michael has been awarded the Microsoft MVP title ffor an impressive 26 consecutive years currently for or Microsoft Copilot & Clipchamp.

Michael Greth is a passionate tech enthusiast and long-standing contributor to the digital workplace and AI community. As a freelance consultant, speaker, and trainer, he focuses on Microsoft Copilot, AI, Microsoft 365, enterprise video with Microsof... Show more

Kanwal Khipple is the CEO and Founder of 2toLead, a trailblazing consulting firm dedicated to innovative digital workplace transformations. Over the past decade, he has established himself as a trusted authority in creating engaging, award-winning employee experiences that seamlessly blend design, technology, and human-centric thinking. Recognized by the Nielsen Norman Group for designing two Top 10 Intranets, Kanwal continues to influence how modern organizations enhance collaboration, learning, and performance.

As AI reshapes how employees interact with information and one another, Kanwal focuses on leveraging cutting-edge tools—like personalization engines, intelligent chatbots, and workplace analytics—to drive meaningful, future-ready workplaces. A long-standing Microsoft 365 community contributor and Microsoft and Business Applications MVP since 2009, he frequently speaks on the value of embracing emerging technologies to amplify rather than replace human connection. His mission is to ensure that as we evolve our workplaces with AI, we do so ethically, responsibly, and with enduring human value at the core.

Kanwal Khipple is the CEO and Founder of 2toLead, a trailblazing consulting firm dedicated to innovative digital workplace transformations. Over the past decade, he has established himself as a trusted authority in creating engaging, award-winning em... Show more

I believe that we can create products and services that make the world a better place. And that we can learn and grow in the process of doing so. Our challenge is that we waste time and money and human energy on untested ideas that, too often, turn out to be something that the customer does not want. Or, if we have an idea that is really good, we get in our own way by not executing it well, by not being able to communicate, inspire, and empower our collaborators and stakeholders as we must in order to do the impossible: launch and grow good ideas that the world needs, fostering sustainable and ethical growth.

I work to solve that.
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25 years + experience in Tech as Product Lead
Named TOP 50 Product Leader to follow in 2024 (worldwide)
Agile @scale expert
International speaker & keynoter since 2008
Worked for : Spotify, Airbus, Orange, Natixis, Legrand, ...

I believe that we can create products and services that make the world a better place. And that we can learn and grow in the process of doing so. Our challenge is that we waste time and money and human energy on untested ideas that, too often, turn... Show more